Arlington is getting a new ridesharing service that will offer “virtual bus stops” to encourage more efficient trips.
Via announced yesterday (Monday) that it plans to expand from D.C. into Arlington. The company says that for now it will not offer service to Reagan National Airport as part of its Arlington expansion, but it plans to do so “in the coming months.”
Via first launched in the District in 2016, in a bid to take advantage of commuters abandoning Metro during the height of the “SafeTrack” maintenance work. But unlike its more prominent competitors, Uber and Lyft, Via encourages multiple passengers to split each ride by default.
Once a would-be rider enters their destination, the Via app directs them to a nearby street corner, dubbed a “virtual bus stop” by the company, in order to offer “quick and efficient shared trips without lengthy detours that take riders out of their way,” according to a press release.
The company hopes this cuts down on the number of car trips and vehicles used by other taxi and ridesharing services, which it believes “reduces congestion and emissions, providing an inexpensive, eco-friendly, and convenient transportation alternative.”
“Via’s powerful technology is seamlessly integrating with public transit infrastructure around the globe, redefining the way people get around cities,” Daniel Ramot, co-founder and CEO of Via, wrote in a statement. “We’re delighted to be expanding into Arlington, extending our convenient, affordable and congestion-reducing service to residents of Virginia.”
The company also plans to briefly cap the cost of shared rides at $4 to entice riders to try the service, and will operate 24 hours a day, seven days a week.
Via launched in New York City in 2013, and also operates in the Chicago area as well. Other ridesharing alternatives to Uber and Lyft like Split and Sidecar have briefly operated in D.C. before shutting down, while local Arlington option Sprynt also seems to have ceased offering rides.