A startup offering temporary hotel rooms in new apartment complexes is now planning to expand to two Arlington developments.
WhyHotel announced today (Tuesday) that it will soon offer 175 rooms for rent in the residential tower attached to the Ballston Quarter development, and another 150 rooms in the “Centro Arlington” project, which is taking the place of the Food Star grocery store off Columbia Pike. The company recently scored $10 million in venture funding to power the new projects, in addition to a similar “pop up” hotel in “The Boro” development in Tysons.
Unlike a home-sharing service like Airbnb, WhyHotel strikes agreements directly with the owners of large residential properties to rent out blocks of furnished apartments, bringing along an on-call staff to handle cleaning and other guest needs. The company is hoping to provide a happy medium for customers between staying at a friend’s place and shelling out for a hotel room, while helping developers fill space in new buildings as they lease them out.
Jason Fudin, WhyHotel’s co-founder and CEO, told ARLnow that he was interested in opening up shop more properties around Arlington because of the area’s potent mix of tourism and booming residential development. WhyHotel is aiming to open its first “pop up” in D.C., but Fudin says he never lost sight of the county as a “great place to be.”
“We do expect to be in Arlington in perpetuity,” Fudin said. “And as there’s more and more development, we’re hoping to be the solution people look to as they activate their developments.”
Fudin noted that the company has its roots in Arlington. The concept began as an initiative by developer Vornado Realty Trust at “The Bartlett” complex in Pentagon City, but its backers then struck out on their own, initially joining up with Crystal City startup incubator 1776.
Considering that Fudin viewed the company’s work in Pentagon City as a clear success for all involved, driving plenty of business to retailers near the building in the process, he’s hoping to replicate the same formula in Ballston and along the Pike.
Fudin expects that WhyHotel will have its Ballston Quarter rooms ready by April 1, slightly after the residential section of the development (located at 700 N. Randolph Street) is slated to open up. Some stores in the newly renovated Ballston Common mall have already started opening for business, and Fudin expects that will make the rooms immediately above the development plenty desirable.
Beyond the location’s proximity to D.C., he added that the large number of corporate headquarters in the neighborhood (not to mention federal tenants like DARPA) should bring plenty of travelers to the area.
Fudin conceded that the location on the Pike (950 S. George Mason Drive) is a “less dense urban area” than either D.C. or Ballston, but he said the company was still interested in moving in because of how close it is to the Pentagon.
“You have a tremendous number of people that work in defense or in the federal government who call that area home, so we natural customers in that space,” Fudin said. “It’s a great spot for families who are relocating. When you relocate to city, you don’t instantly have housing, whether you’re military or otherwise, and we see this as a great option for them… The ability to stay in a ‘like-home’ experience rather than a small hotel room is better for everybody.”
The Centro Arlington development, which will be anchored by a Harris Teeter grocery store, is to set to open in earnest midway through 2019, so Fudin expects WhyHotel’s rooms will be available there in “late summer or early fall.”
The County Board is set to sign off on allowing WhyHotel to offer some of its new rooms next week. County staff is recommending the Board’s approval for the temporary hotel use at Ballston Quarter for the next two years or so at a Dec. 15 meeting.