Clarendon-based bakery Bakeshop is expanding.
This week Bakeshop opened a new location in the City of Falls Church. The new shop had its soft opening yesterday (Monday) after weeks of teasing pictures of new equipment and barista training with Vigilante coffee on social media.
Founder Justin Stegall told ARLnow he “loves Arlington” but “was traveling around and kind of fell love in with Falls Church also.”
“The neighborhood vibe is a little less urban, a little more old-fashioned,” he said of Falls Church.
It was a neighborhood he thought could use a cupcake shop, and as of this week it has one. Bakeshop is now open at 100 E. Fairfax Street and plans to be open seven days a week from 8 a.m. to 8 p.m.
Stegall added that he will tailor the Falls Church menu to suit his new customers, likely adding more breakfast options and some exclusive cookies.
For now the new bakery shares a menu with the Clarendon location, which features a rotating cast of cupcakes with favorites like salty caramel and red velvet, as well as cakes, pies, and some light breakfast fare like croissants and scones.
The flagship Clarendon store on 1025 N. Fillmore Street has gained fame over the years for personal stories posted on Facebook post in 2016, and being featured on the Cooking Channel in 2012.
Stegall said he’s “very happy to have become a piece of the Arlington fabric.”
Nearly ten years after some critics (including our commentators) predicted the 2010 cupcake fad would fade, Stegall and his staff are still in business.
“It’s crazy for me to think about,” he said. “Ten years is a pretty big chunk of life. I never even had a ten-year-out plan.”
When asked if he has plans to continue expansion, Stegall laughed.
“The vision right now is to stay with the two until the next vision comes,” he said.
Photo via Facebook