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Ballston startup HUNGRY acquires healthy snacks company NatureBox

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HUNGRY still has an appetite for growth.

The Ballston-based food tech startup acquired its third company in as many years.

HUNGRY offers an online catering marketplace connecting companies with local chefs. Last week, it announced the acquisition of California-based healthy snacks company NatureBox, which delivers its products to homes and offices, and has its own private-label bulk snacks.

“NatureBox’s healthy snacks will be an outstanding complement to HUNGRY’s business-catering solutions, creating a game-changing combination of exceptional quality and service,” HUNGRY co-founder and CEO Jeff Grass said in a statement. “Companies right now are looking for one partner to handle all of their in-office food, snacking, and beverage needs, and now more than ever, HUNGRY is that complete partner for them.”

Hungry founders Eman Pahlavani, Shy Pahlevani and Jeff Grass (courtesy photo)

NatureBox, which has served over 3.5 million consumers and thousands of corporate clients, previously raised nearly $60 million in funding, a press release said.

“We’re proud to join forces with HUNGRY, and we’re excited that now even more people will be able to enjoy our amazing, healthy snacks all over the country,” NatureBox CEO John Occhipinti said in a statement. “We’re grateful to Jeff and the whole HUNGRY team for believing in what we’ve built and taking it to the next level.”

The acquisition furthers HUNGRY’s national reach and increases its healthy options.

The startup launched in late 2016,  and has since expanded to more than 10 markets across the U.S., and acquired companies LocalStove in Philadelphia and Ripe Catering in New York City.

Outside of the D.C. area, HUNGRY is available in Philadelphia, Atlanta, Boston, New York City, Austin, Dallas, Los Angeles, Nashville and San Francisco.

It has added food truck options and Virtual Xperiences, where groups can purchase online cooking classes with name-brand chefs and supplies sent directly to participants’ homes.

During the pandemic, it brought Nationals Park fan favorites to customers’ doors when the stadium was closed. It has since ended that partnership as fans are able to return to cheer the baseball team on in person.

HUNGRY has grown quickly over the last two years, earning a spot on the Deloitte Technology Fast 500 and debuting at No. 434 on the Inc. 5000 list of fastest-growing companies in 2021. It also was named one of Fast Company’s Most Innovative Companies and Best Workplaces for Innovators.

Last year, it raised $21 million in a star-studded funding round, bringing on board actress Issa Rae, “America’s Got Talent” host Terry Crews, NFL player DeAndre Hopkins, NBA player Lonzo Ball and boxer Deontay Wilder.

Previous HUNGRY investors include Jay-Z’s Marcy Venture Partners, Kevin Hart, Usher, Todd Gurley, Bobby Wagner, Ndamukong Suh, and celebrity chefs Tom Colicchio and Ming Tsai.

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