This column is sponsored by BizLaunch, a division of Arlington Economic Development.
With Arlington ranking No. 1 on American Fitness Index for the fifth year in a row and many ARLnow readers saying that they feel less fit than they were before the pandemic in an online poll, we thought this was an opportunity to highlight one of Arlington’s many fitness companies.
Founded in 2018 by Laman Ben-Trahoret, Live Laman | Fitness & Nutrition is a fitness and nutrition company that helps people reach their fitness goals holistically and healthily. “We provide the knowledge and access to follow and adhere to a fitness route. Additionally, we provide meal prepping service, helping clients to know what to eat to reach their fitness goals,” says Ben-Trahoret.
In looking for a place to locate his business, it makes sense that the fittest city in the country would be an ideal location. “I started my business in Arlington because I could see the high value people placed on fitness and wellness,” says Ben-Trahoret. “That intrinsic belief was an excellent foundation on which to base my business.”
Since founding his company in 2018, Laman has gotten active in the Arlington business community and has enjoyed being in Arlington. “The community support and opportunities to network have been remarkable. Something that makes Arlington distinguishable are the resources available to small businesses,” says Ben-Trahoret.
Of course, no community is without its challenges.
“With Arlington being named the fittest place in the country, such accolades have attracted many to the area, particularly in the fitness industry. As a small business, it’s easy to get lost or forgotten, especially by larger national brands,” says Ben-Trahoret.
Like many entrepreneurs, Laman sought out resources to combat these challenges. Laman took advantage of BizLaunch’s ReLaunch program and exhibited his meal prepping services at BizLaunch’s Brunch and Business: Celebrating the Joy of Black Entrepreneurship.
As Arlington continues to change with development and new companies calling the community home, many small businesses see this change as beneficial. Ben-Trahoret says he sees huge opportunity with major companies coming into the neighborhood and he envisions partnering with residential buildings, companies and community organizations to better facilitate wellness for Arlingtonians.
Suppose you’re an organization or person that sees the long-term value in offering and participating in wellness services. In that case, Live Laman is a great partner for you. “So much is gained beyond just the physical benefits of having a fitness routine. There are mental, social and community aspects that improve as well,” says Ben-Trahoret.
For more information about Live Laman, check out their website, and don’t forget to connect on Instagram and LinkedIn.