Around Town

Details emerge about new Alamo Drafthouse Cinema as it prepares for a fall opening

The Alamo Drafthouse Cinema in Crystal City is currently hiring and wrapping up construction as it prepares for its premiere later this year.

In a recent update, the upscale theater chain posted construction photos and new details about its upcoming opening at 1660 Crystal Drive. The plan is to open “this fall,” the post said. ARLnow reported the hope was October.

There were also some specifics in regard to the look, feel, and aesthetic of the nine-screen, 50,000-square-foot complex.

“The cinema’s front facade will boast a beautiful marquee, reminiscent of the grand movie palaces of old, which will be accompanied by a vibrant vertical Alamo sign further up the building,” reads the post.

A collection of vintage posters will line the staircase and escalator on the way to the second floor, where there will be the box office and a 50-person bar “with a soon-to-be-announced theme and overlooking Crystal [Drive].” The bar will have signature cocktails, local beers, appetizers, and a happy hour. Adjacent to the bar, there’s set to be a rooftop patio as well.

The theaters will range from 50 to 237 seats, each with 4K laser projectors, power recliners, swivel tables, and server call buttons. The “Big Show” theater will feature a particularly large screen and lots of speakers.

“A peek behind the curtain in our Big Show auditorium, featuring a 66-foot wide PLF screen and over 70 (!!) speakers supporting an immersive Dolby Atmos surround sound experience,” says the update.

The theater is also looking to hire a number of positions, including projectionists, bartenders, servers, box office concierge, and a marketing manager.

The Texas-based theater chain first announced it was moving into Crystal City more than five years ago. Its location at 1660 Crystal Drive is next to a CVS, an Amazon Fresh and Tacombi Taqueria — and a few blocks from the future, 25,000-employee Amazon HQ2.

The theater was originally supposed to open this past spring, but that got pushed to the fall due to supply chain and construction delays.

Franchisee Cojeaux Cinemas will operate the Crystal City location, as is the case with the other four Alamo Drafthouses in D.C. and Virginia.

After a rough two years due to the pandemic, it appears that the moviegoing industry is rebounding somewhat after a good summer. That includes Alamo Drafthouse, which filed for bankruptcy early last year.

Author