Looking to enjoy “Barbie” while reliving those childhood slumber parties with your best friends? Alamo Drafthouse has you covered.
This Friday and Saturday, movie-goers can get dressed up in their pajamas and bring their pillows to the Crystal City location of the theater for late-night screenings of the blockbuster film. There will be Barbie-themed concessions, merchandise and photo ops.
“With this ‘Barbie’ movie, because we’re trying to appeal to girls and women of all ages, we really want to bring back that kind of fun and nostalgia that we have from when we were kids, having sleepovers with our best friends,” said Megan Hia, the marketing and events manager for the D.C.-area locations of Alamo Drafthouse.
Hia says the “Barbie” slumber parties will be “rowdy showings,” with relaxed talking rules that allow for guests to express their feelings about the film and chat with friends. As a bonus, there should be air conditioning.
Barbie-themed booze will also be flowing. Alamo will have a kölsch called “The Babe” on tap from local brewpub Nighthawk Brewery as well as two specialty drinks: “Dream Summer ’80” and the “Dream Summer ’59.”
For Alamo Drafthouse, the event is one way Alamo is keeping the excitement for “Barbie” alive. The film had a massive $162 million opening weekend at the box office — making it the most successful first weekend of any film this year.
Hia says attendance rates for this movie in Arlington and D.C. are already on-par with well-attended movies pre-pandemic. She observed many moviegoers come in pink outfits and pose for photos outside the theaters.
“There’s so much excitement around it and you can really, really see that,” Hia said. “To have people come in costume and dress up — and dress up in pink for the ‘Barbie’ movie — that’s all about building that experience and celebrating the movies that are coming, and that’s really what the Alamo is all about.”
Tickets for the slumber party screening of “Barbie” at the Crystal City location, at 1660 Crystal Drive, are available on the theater’s website. There are still several tickets available for Friday night at $21 and a few for Saturday at $14.