A mother-daughter duo, originally from Ukraine, are offering Eastern European beauty services in Clarendon.
Natalia Vyberg and her daughter Anna moved to the U.S. four years ago. Upon their arrival, the duo opened two salons in Northern Virginia: Beauty Bar Lashes and Beauty Bar Nails.
Energized by the success of their original locations, they combined them into one salon, now in Clarendon: The Beauty at 3110 Washington Blvd. It offers eyelash services, facials, manicures and pedicures.
Through a translator, Natalia told ARLnow her Ukrainian techniques draw U.S. customers to The Beauty and keep them coming back.
“In Ukraine, beauty services are held to a high standard. Our clients get those high standards of a Ukrainian service that is focused on perfection at The Beauty. It takes a special technique and materials to do this,” she said.
To meet those standards, Natalia, who owns The Beauty, also orders most of her tools and products from Ukraine.
The Vybergs are originally from Kyiv, Ukraine’s capital city and one of Russia’s main targets since invading Ukraine last year 2022. Natalia, a 20-year veteran of the beauty industry, opened five salons in Kyiv before opening salons states-side.
Her daughter Anna followed in her footsteps, opening a salon in New York City after The Beauty in Clarendon took off.
Now, she travels almost weekly from Arlington to New York to help run and work at both salons, noted an employee at The Beauty. The employee said this is partly because some clients only want Anna to handle their beauty regimens.
Her mother requires all her employees go through Ukrainian beauty training courses. Natalia said she mostly hires Ukrainian immigrants to work at The Beauty, though she made an exception for two from Russia.
“They are American citizens and have lived here for many years now,” she said. “We are not involved in politics or interested in political questions. We welcome anyone to work at the salon who can provide good services.”
Now, the mother-daughter duo are looking to hire new employees to handle their Clarendon customer base.