Republican county board candidate Mark Kelly has started running an ad on local cable television.
The ad emphasizes the “diversity of opinion” Kelly says he would bring to the board. Arlington viewers started seeing the ad on cable TV shows on Wednesday.
“We’re trying to use every means available to reach people,” Kelly said after a debate in Highland Park last night.
Kelly’s opponent, incumbent Democrat Chris Zimmerman, says he has no plans to air any TV ads, although he has done so in the past.
“I’m not buying cable ads,” Zimmerman said, adding that cable viewership is down. “Cable doesn’t have the penetration it used to.”
Zimmerman said that his campaign was based on a 12-month strategy, not a short-term strategy.