Duck Donuts is now open at 2511 N. Harrison Street, in the Lee-Harrison Shopping Center.
The store opened earlier this week to big crowds. As of 4 p.m. today, the store was jammed with school-aged kids and a few parents.
The well-reviewed Outer Banks, N.C.-based chain has been expanding quickly, with several new locations in Virginia in addition to the Lee-Harrison store, which replaced a former Baskin-Robbins.
Duck Donuts specializes in made-to-order donuts coated in toppings like peanut butter icing, maple icing, bacon, and rainbow sprinkles. The low-frills menu also includes breakfast foods, orange juice, coffee and bottled beverages.
The humble donut, once most closely associated with midnight shift cops, is one of the top food industry trends of 2015. Some bloggers have opined that donuts are “the new cupcake.”