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Startup to Offer Free Rides Along Rosslyn-Ballston Corridor

Would you be willing to hear a quick sales pitch to get a free ride down Clarendon Blvd? If so a local startup is preparing to launch just the service for you.

Sprynt will be offering “free 100% electric on-demand rides around downtown Arlington” starting Wednesday, June 21, according to a Facebook post. The company’s electric vehicle — which looks a bit like a stretched-out golf cart with doors — was spotted rolling down the street in Clarendon Monday morning.

Rides will be booked on a soon-to-launch iPhone app and will initially be available for short jaunts around a handful of Orange Line corridor neighborhoods, including Ballston, Virginia Square, Clarendon, Courthouse and Rosslyn.

The rides will be free, with the company making money through advertising.

“Sprynt aims to provide an exciting, efficient, and eco-friendly method of transportation that strengthens communities by connecting residents to local businesses,” says the company’s website. “Our unique solution to the growing demand for alternative transportation is made possible through strategic advertising partnerships with local and national brands. These partnerships allow us to transport our passengers 100% free of charge!”

The website and a job listing for a “team driver” reveals more about the advertising model.

“Sprynt Team Drivers are responsible for transporting passengers safely while socializing with them and recommending our sponsored brands,” says the job listing. “Our drivers are brand ambassadors for our sponsors, educating passengers on our sponsors’ products and services.”

The company’s website shows a number of different “eco-friendly” advertising options for companies, including ads on an in-vehicle iPad, on its mobile app and wrapped around the vehicle. Drivers might also give away free samples to customers.

Photos via Facebook

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