Eagle-eyed readers of this site may have noticed something odd in this past Friday’s weekend discussion post: namely, the inclusion of an article from December among the most-viewed stories of the week.
We also found that unusual, so we did a bit of digging. It turns out, there have been more than 6,000 views of the article, “County Wins Top Environmental Award from U.S. Green Building Council,” over the past week.
Here’s an excerpt:
Arlington County is the first community in the country to win a top award for its environmentally-friendly policies from the U.S. Green Building Council.
The county was named a Platinum level community by USGBC under its new LEED for Communities program.
USGBC said the certification recognizes the county’s creation of a “sustainable and resilient urban environment that has long-proven success in reducing greenhouse gas emissions, managing stormwater, ensuring economic prosperity and focusing on education, affordable housing, health and safety for residents and businesses.”
So from where is all this newfound interest in Arlington County’s sustainability bonafides coming? From Amazon.com, it seems.
The vast majority of the traffic to the page over the past week that can be tracked came from what appears to be an internal Amazon.com page devoted to its HQ2 search. Arlington, of course, is in the running as one of the potential landing spots for the company’s second headquarters.
Below is a chart showing traffic to the page, via Google Analytics.
No other page on ARLnow.com has a similar level of traffic coming from Amazon.
Last week a noted NYU professor who has written about the company opined that New York City and the D.C. area are among the most likely finalists for HQ2, due to a combination of being destinations for talented workers and being places that Amazon CEO Jeff Bezos likes to frequent.