The National Landing Business Improvement District is working on a program to support ground-floor restaurants and retailers in Pentagon City, Crystal City and Potomac Yard.
Dubbed “Love Local,” the marketing campaign will distribute almost $100,000 in grants to eligible retail and dining establishments within the boundaries of the BID, through a partnership with Restaurant Association Metropolitan Washington.
“While the support of businesses is a consistent function of Arlington County’s business improvement districts, the specific needs of businesses has changed as a result of the global health pandemic,” a county report said. “This initiative aims to provide direct financial support to businesses within the BID boundary in response to the economic conditions created by the COVID-19 pandemic.”
The BID does not yet have a comment, a spokeswoman said.
The $100,000 in funding for the program includes an administrative and marketing fee of $10,000 for RAMW, which will administer the grants.
During its regular meeting on Saturday, the County Board approved the BID’s request to change its work plan for the 2021 Fiscal Year to include this grant program. The amendment allows the business district to provide direct assistance to businesses in the form of a grant, “an action that requires approval by the County Board as the governing body of the BID,” the county said.
County Manager Mark Schwartz is able to review the eligibility requirements to participate in the grant program as well as how the money would be used if not for the relief program, the county said.
This is the first fiscal year that the organization is fully operational as the National Landing BID, according to its 2021 Work Plan. The County Board voted in September 2019 to expand the boundaries of the Crystal City BID to include Pentagon City and Potomac Yard.
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