Around Town

ARLnow has a new media kit and new ways to advertise on the site

ARLnow’s advertisers aren’t just reaching a huge local audience, they’re helping us serve the community with award-winning local news coverage.

It has always been our focus to find the intersection of highly effective ads (for clients) and legitimately useful and interesting ads (for readers). In other words, ads that you actually want to read.

That’s why we’re proud to officially roll out our new 2022 Media Kit today.

With a greater range of cost-effective options, we can deliver more value to our clients and more locally-focused ads to our readers, while also reporting more local news.

We’ve kept pricing in the new Media Kit largely the same as 2021, as local businesses continue to recover from the pandemic. But we’ve added a number of new options, including:

  • Posts with embedded forms and buttons
  • Contests and giveaways
  • Sponsored job listings
  • Social media-only promotion, including on our popular Instagram account

In addition to those options, available by contacting our account team (via email, phone or the form below), advertisers can now quickly book four types of sponsored content via self-serve options:

All four include links in our email newsletter, homepage placement, and optimized search engine indexing. The Listing, Job and Promoted posts are also promoted via social media.

Those are in addition to revamped featured events in our event calendar, on our homepage and in our daily email newsletter.

Our ad options provide a viable, local and affordable alternative to social media ads, which are increasingly expensive on a per-impression basis, and print ads, which reach an increasingly limited audience.

Use the form below to get in touch so we can discuss your organization’s marketing needs.
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Author

  • Launched in January 2010, ARLnow.com is the place for the latest news, views and things to do around Arlington, Virginia. Started by a Pentagon City resident who has spent the past several years working in local TV news, ARLnow.com seeks to distinguish itself with original, enterprising, up-to-the-minute local coverage.

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