It could be a big summer for vacations, particularly if Covid stays at relatively low levels.
From a press release last month:
The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving in personal vehicles is the leading choice for getting to summer vacation destinations.
These are key findings from “OOH Consumer Insights and Intent – Q1 2022,” a new research report from the Out of Home Advertising Association of America […]
Of course, high gas prices might be putting a damper on what would otherwise be an even busier travel season. From Skift:
The huge demand for backyard leisure is set to continue in the U.S., as more Americans embrace the endemic phase of Covid and hit the road for spring break and summer vacations. But it’s now becoming clear that rising gas prices driven by the Russia-Ukraine war will have an effect on road trippers — and if ongoing, they could potentially dampen the overall record pace of U.S. travel recovery.
Almost 60 percent of American travelers say that the current increased cost of gas will impact their decision to travel over the next six months. Of those, nearly one-third of respondents predict the impact for them will be great. That’s according to the latest Covid and American Travel Sentiment survey from Longwoods International.
Pandemic fatigue has led many to enthusiastically start planning their summer vacations early this year. We’re still more than a month and a half away from Memorial Day, but let’s find out the extent of already-planned summer trips among ARLnow readers.
Note that for the purposes of this poll, we’ll define “summer” as between the start of Memorial Day weekend and the end of Labor Day weekend.