Is there enough room in Pentagon City for two self-serve frozen yogurt stores?
Tutti Frutti franchise owner Geoff Trout is betting on it. He hopes to open shop on South Fern Street, next to the Post Office in the Millennium at Metropolitan Park apartments, in late August or early September.
The self-serve frozen yogurt trend hit Pentagon Row earlier this year when Yogiberry replaced Maggie Moo’s ice cream. The Tutti Frutti concept is similar — a rotating menu of flavors combined with 35 to 40 fruit and candy toppings.
“I feel very confident in the product,” Trout said. “I don’t think Pentagon Row is close enough. This is a company that has really taken off.”
The Los Angeles-based company claims it’s the largest self-serve frozen yogurt chain in the world, with 584 franchises.