Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations

ChurnZero — a Crystal City-based company aimed to specifically combat customer attrition through better software management — recently scored $7 million in Series A funding.

The start up uses software to track how customers use a company’s product and the likelihood of subscribers to renew. The end goal is using this information to allow companies to personalize the customer experience and quickly fix issues that are leading to customer attrition.

In a press release, the company said they would invest in additional product development and more customer support staffing.

You Mon Tsang, co-founder and CEO of ChurnZero noted in the press release that:

Building a customer success platform that integrates data and customer touchpoints from a myriad of sources, generates insights and analytics, and kicks off workflows and communications is a tough technical project and is a proud achievement for our team. But our real achievement is creating a happy and successful customer base. Our growth has been testament to our efforts so far and I am thrilled to have Baird Capital as partners to invest further in the company and in the ecosystem.

The funding was led by Baird Capital, a venture capital investment group.

The new funding was more than triple what ChurnZero had raised since its founding in 2015, increasing the total funding from $3 to $10 million.

Image via Facebook


Virginia Hospital Center has announced a new partnership with local first responders to more effectively handle mass casualty incidents like terrorist attacks or active shooter situations.

Arlington’s new Hospital Response Task Force is “believed to be the first of its kind in the nation,” organizers say. It was formed in response to lessons learned from mass casualty situations elsewhere, during which wounded would flood emergency rooms and overwhelm hospital staff.

“In nearly all cases where events included a large number of victims, significant issues were documented at hospitals nearby the incident,” VHC said in a press release. “Hospitals were overrun with victims who self-transported to the hospital, oftentimes with friends or ride-sharing services. The Hospital Response Task Force model in Arlington aims to provide immediate assistance to hospitals to prevent the surge of self-reporting victims from reducing the hospital’s ability to save lives.”

The new plan would have the fire department, law enforcement officers and hospital staff collaborating in the event of a crisis to help handle the surge of victims.

The plan has been in development since a working group was established last June, and the plan is expected to be integrated into Arlington County’s emergency response operations starting in May.

“While specifics of the plan will not be disseminated to the public for security reasons, paramedics, law enforcement officers and hospital staff will work hand-in-hand to provide rapid treatment and protection for incoming victims,” the press release says.

Photo via Google Maps


Arlington’s sometimes controversial Public Spaces Master Plan was approved in a unanimous vote by the County Board on Thursday (April 25).

The idea of the update is to provide a framework for the county’s plans to preserve natural resources and public activities as part of the broader comprehensive plan. However, the meeting launched discussions over whether the county relies too much on paved public spaces, and how sports fields and mountain biking fits in.

Michael Hanna, a member of the Environment and Energy Conservation Commission, noted that while the plan would add to public spaces, more needed to be done to differentiate green space from other uses. County Board Member Katie Cristol agreed with Hanna later in the meeting, saying moving forward the county would need to do more to separate those uses.

“For a long time in our site plans, we’ve let concrete be public spaces,” Cristol said. “Plazas have a role, but in recent years [we] have tried to recognize the nature of biophilia.”

During the years-long public engagement process about the plan, which was last updated in 2005, arguments emerged over what shape Arlington’s public space should take. County staff said there were several issues raised by the public in the final stretch of the approval process that would require future assessment after the plan’s approval.

One source of public consternation throughout the planning process was what critics said was inflated estimates of demand for sports fields. Peter Rousselot, an ARLnow columnist and leader of the Parks4Everyone advocacy group, argued that athletics fields were being over-reserved rather than over-used, an inefficiency leading to an artificial appearance of demand.

County Manager Mark Schwartz noted that the county is reviewing its scheduling process. The plan includes analyzing field utilization to improve data on current and projected uses as a priority for the plan.

The final version of the plan also swapped the earlier estimates of future need with a more general arrow indicating whether demand is expected to increase or decrease. The language concerning the need for two additional diamond fields by 2035 was changed from “Arlington will need…” to “Arlington could need…”

Still, Justin Wilt, a member of the county’s Sports Commission, stood by the earlier projected needs and said his commission urged the construction of at least one multi-use athletic center in Arlington, citing a lack of indoor recreation activities in the county.

Another group advocating for a space in the plan were mountain biking enthusiasts. Several mountain biking advocates attended the meeting, including a parent who said he had to take his children out to Reston to access mountain biking trails.

“I’m here to support off-road cycling facilities in Public Spaces Master Plan,” said Grant Mandsager, a public speaker at the hearing. “These facilities are in high demand and can be a great benefit to Arlington residents.”

While staff said there was a demand to add mountain biking-specific paths to the plan, the potential impact on natural resources in areas those paths would cut through would require further study.

“The advisory committee felt this issue raised too late in the process,” said Hanna. “To proceed with mountain biking… all ramifications need to be examined, particularly the threat to natural resources.”

In the end, the approved version of the plan settled on:

“Interest was also expressed in mountain biking, however, prior to exploring potential locations for mountain biking, the community would need to have a more robust and broad conversation.”

Parks4Everyone said in a statement this weekend that it was pleased with the final Public Spaces Master Plan, which “has the potential to address community needs, maintenance, and field priorities through data-driven transparency and prioritization of financial resources and land being appropriately allocated.”

“Only after residents pushing, Commissions digging in, and a decisive January 8th Civic Federation vote… did the PSMP become more reflective of the core issues affecting our parks,” the group said. “The PSMP needed to convey the priorities and needs of the vast majority of Arlingtonians including more trails, green open space parks, and natural areas.”

The final version of the plan also included several recommendations highlighted as actions critical to the success of Arlington’s public space system:

  • Add at least 30 acres of new public space over the next 10 years.
  • Secure or expand the public spaces envisioned by sector, corridor and other plans adopted by the County Board – including the Clarendon Sector Plan, Virginia Square Sector Plan, Courthouse Sector Plan, Rosslyn Sector Plan, Crystal City Sector Plan, and Columbia Pike Form Based Codes – and ensure they provide amenities that meet the county’s needs.
  • Utilize level of service as a planning tool to manage public space assets efficiently.
  • Analyze athletic field utilization to improve data on the current use and assess future athletic field needs.
  • Ensure access to spaces that are intentionally designed to support casual, impromptu use and connection with nature.
  • Complete the implementation of adopted park master plans.
  • Develop park master plans for all new parks or when renovation of an existing park requires a major rearrangement of park amenities.
  • Ensure and enhance access to the Potomac River, Four Mile Run and their tributaries while improving the tree canopy, native vegetation, and other natural resources along waterways.
  • Expand Arlington’s network of connected multi-use trails.
  • Update the Urban Forest Master Plan and Natural Resources Management Plan through a combined process.
  • Protect, restore, and expand natural resources and trees

Prior to the County Board’s 5-0 approval of the plan, Chair Christian Dorsey noted that few parties would be fully pleased with the compromises made in the plan.

“It’s an exceptional document that reflects an extraordinary effort,” said Dorsey. “I realize there are people engaged in this project who aren’t thrilled with everything that they see, but again, if we take that non-specific, line by line lenses and look at it comprehensively, we have to recognize that this is a tremendous step forward.”

Flickr pool photo by Dennis Dimick


An annual 5K race through Fairlington is scheduled for Saturday (April 27) to support Ellie McGinn — a local fifth-grader with a rare degenerative brain and spinal cord disease.

The race raises money for A Cure for Ellie, a foundation supporting research at the Kennedy Krieger Institute in Baltimore that aims to cure McGinn’s disease: leukodystrophy. The race is now in its sixth year and researchers are now in the process of testing new therapies.

There are fewer than 100 known cases of the disease, but over the last year a girl in another local family was diagnosed with the same disease, said race organizer Beth McGinn.

The run also raises money for Abingdon Elementary’s physical education and literacy programs, which helps sponsor P.E. events and book clubs at the school.

The non-competitive and family-friendly event is hosted by Abington Elementary — where McGinn attends — and the Fairlington Citizens Association. As of yesterday, McGinn said 550 people had registered.

Registration in the 5K is $35 for adults or $20 for children, which includes a t-shirt for participating in the race. A one-mile fun-run is $15 for adults or $12 for children. The race website says that dogs and strollers are welcome. Race packets can be picked up tomorrow (Friday) from 3-6 p.m. at 3035 S. Abingdon Street.

Several streets in Fairlington will be closed from 7-9:30 a.m. on the day of the race, according to Arlington County Police:

  • Abingdon Street between 29th and 36th streets
  • 36th Street between 34th Street S. up to and including Stafford Street
  • Wakefield loop off 34th Street S.
  • Utah Street between 32nd and 34th street

Photo via A Cure for Ellie. Route map via Arlington County Police Department.


By next summer, the formerly 2-3 story office building across from the Whole Foods in Clarendon is slated to reopen as a four-story, mixed office-retail building called The Loft.

Today, however, it’s a noisy demolition — one that briefly caught on fire last week.

The project is in the later phases of demolition, according to Eric Davidson, a communications manager for shopping center operator Regency Center, with construction set to follow. The Loft is planned to open in the second quarter of 2020.

The building is part of Market Common Clarendon, and was also once home to the beloved Iota Club and Cafe. Straddling Clarendon and Wilson boulevards, the building has 86,000 square feet of office space and 23,000 square feet of retail space available, according to a leasing flyer.

Most of the tenants of the 145,000 square foot building remain unannounced, but high-end fitness company Equinox is expected to be among the retail tenants. Davidson said additional tenant announcements are likely over the next few weeks.


(Updated 9 a.m.) A new gym called The Conditioning Room is planning to open on June 1 at the former Cosi space (2050 Wilson Blvd) in Courthouse.

The gym will start with two programs, a strength conditioning program called TCR Strong and a full-body conditioning program called TCR 360.

Owner Mike Savitch said the gym will offer an unlimited access for a $205 monthly membership fee, though some pre-sale discounts are planned.

Savitch is a bobsledder who represented the Virgin Islands in the 2002 Winter Olympics. He is also a former owner of Verve Health and Fitness in Rosslyn and the now-closed Crossfit Praxis in D.C. Savitch said he wasn’t planning to open another gym, but was left without one that fit his needs when Potomac Crossfit closed.

“The only gym with barbell strength abruptly closed down so after that I got a lot of interest in me and my wife opening up our own place,” Savitch said. “My wife was working there and I rented a space there. I was initially interested in doing a pop-up… but it’s turned into a six-month project.”

Savitch says one of the partners in the project is former Army Green Beret Dillon Behr, who was awarded a Purple Heart and Silver Star in the Battle of Shok Valley in Afghanistan. Savitch says Behr is a former owner of Crossfit Walter Reed and uses functional fitness to recover from his severe injuries.

Though there are no “coming soon” signs up yet, Savitch says he’s heard buzz in the community about the project and is optimistic about his prospects for attracting a sizable customer base.


The growing “paint and sip industry” is making its way to Arlington with a new Muse Paintbar location in Ballston Quarter.

The art-studio-slash-bar first showed up in county permits last fall. A spokesperson for Muse Paintbar confirmed that the bar is planning to open in July, though no more specific date has been chosen and construction at the location hasn’t begun.

Muse Paintbar is planned to open on the mall’s first floor at 4238 Wilson Blvd.

The chain was founded in 2012, offering public events and private parties focused around learning how to paint while sipping on a variety of wine, craft beer and food. (Just be careful which cup you sip out of.)

If you cannot wait for the Ballston location to open, there are also Muse Paintbar locations at the Mosaic District (2920 District Avenue) and National Harbor (122 Waterfront Street).

Muse Paintbar joins a series of other restaurants and businesses opening recently in Ballston Quarter, including another bar — Ballston Service Station — in the Quarter Market food hall.

Photo courtesy Muse Paintbar


Over 25,000 used books, DVDs and CDs are set to be offered for sale at a sprawling book festival in Rosslyn on Thursday (April 25).

The Rosslyn Reads Book Festival is an annual fundraiser for Turning the Page, a non-profit that helps students receive educational resources. The festival is planned to be held in Rosslyn’s Central Place Plaza at 1800 N. Lynn Street.

Book prices range from $1 to $8. Attendees are also invited to bring their own used books to donate as well.

A series of events are also planned throughout the day, with children’s activities through most of the day and adult-focused activities in the evening.

  • 10 a.m. — Tunes & Dales, a family story time organized by the Arlington Public Library
  • 4 p.m. — Magic of Zain, a magic show for children
  • 4 p.m. — The bar opens
  • 5:30 p.m. — Discussion with Elaine Weiss, author of The Woman’s Hour: The Great Fight to Win the Vote
  • 6:30 p.m. — Weiss book signing
  • 7-10 p.m. — Live music by UltraFaux

File photo


Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations

Crystal City-based startup 4stay aims to help more students find affordable housing with ambitious plans to quintuple their current reach, thanks to some new funding.

On the heels of raising $1 million in angel investments, last week the state-funded nonprofit Center for Innovative Technology (CIT) announced that its CIT GAP Funds would be investing in 4stay, according to a press release. The size of the investment was not disclosed.

“As someone who has worked in student housing for almost 10 years and lived the pain of many housing challenges, we have seen firsthand the difficulties and frustrations of looking for housing on college campuses,” Akobir Azamovich, co-founder and CEO of 4stay, said in the press release. “4stay is solving these challenges by providing an online marketplace to book furnished rooms around campuses. We also provide $100K insurance, host pay guarantee, and zero deposit to protect students, parents, and hosts.”

The site’s functionality is similar to rental site Airbnb, with students searching for available off-campus housing based on a variety of factors like the number of roommates or length of stay. Types of homes range from apartments to basement rooms in someone’s house, but all locations are required to be fully furnished with students having a bedroom of their own.

“We are grateful for the support of CIT GAP Funds, whose investment will help us further the acceleration of our product development as well as help spread the word through increased marketing efforts,” said Faridun Nazarov, co-founder and COO.

The company currently partners with over 100 schools, but with the CIT investment announced plans to bring on an additional 500 schools over the next 12-18 months. Part of the expansion plans include opening up in new student housing markets in Canada and Europe.

Upcoming offerings planned for the site include features to match users with other residents and the ability to book with room providers like school dorms or student housing companies.

Photo via Facebook


(Updated at 11:20 a.m.) Nicole Merlene, a Democrat challenging state Senator Barbara Favola (D), has become embroiled in a war of words with a self-described political meme account on Twitter.

The incident started with Merlene’s introduction at an Arlington Young Democrats forum.

“As a renter, as someone who completely relies on public transportation because they can’t afford a car, as someone who had to pay out of state tuition for college, as someone who has a very small prospect of owning a home in Northern Virginia unless I get married,” Merlene said in her opening remarks, “when I think about the future, our environment comes to mind. Have we taken the action needed to put us on a sustainable path forward? Do we have leadership in Richmond willing to stand up to Dominion?”

Accusing Favola of conflicts of interest and calling to ban political contributions from Dominion Energy — which has contributed $9,500 to Favola’s campaigns — have been some of the more vocal talking points from Merlene’s campaign.

But an anonymous Twitter account called Virginia Political Memes attacked Merlene over the comments and derided the candidate’s financial status as a “poor personal decision.”

Merlene responded with a three-part video series laying out the candidate’s positions on transit, affordability in Arlington, and renters rights:

One of the most fundamental parts of being a Democrat is that no matter your socioeconomic status, your religion, your gender identity, your race — is that you’re provided an opportunity to succeed and you’re given a level playing field… To write off an entire segment of our population as “poor” because they have to rent or because they have to use public transportation is despicable.

Favola waded into the fight as well and said that Merlene “should take her own advice” when it comes to elevating the political discussion.

The argument escalated to threats of a physical confrontation from Merlene’s brother — a threat lampooned in the responses — for which Merlene took to Twitter to apologize.

Arlington’s primary election be held on June 11 from 6 a.m. to 7 p.m.


Detours start today along the Washington and Old Dominion Trail to allow for construction of a bridge over Lee Highway.

The trail will be closed between Little Falls Street and Lee Highway and is scheduled to remain closed until fall 2020, when the new bridge is scheduled to open, according to VDOT.

Pedestrians will be detoured north and turn right onto Fairfax Drive, while cyclists will be sent south to Jefferson Street, which does not have a sidewalk.

The new bridge over Lee Highway is planned to offer a safer crossing at a busy intersection for the over 2,000 people who use the trail in this area on peak days.

The W&OD isn’t the only trail facing closure soon. Starting May 6, the Custis Trail is scheduled to close at the I-66 underpass near Bon Air Park to allow for the construction of an additional I-66 East lane.

Trail users will be diverted to an existing pedestrian bridge to the east.

Like the W&OD closure, the Custis Trail closure is expected to last until fall 2020, at which point the trail will be shifted slightly south for visibility and safety improvements.

Both projects are part of VDOT’s Transform 66 project.


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