Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

A Rosslyn-based startup says it is on a mission to help companies adopt artificial intelligence responsibly.

The company, Trustible, announced in mid-April that it emerged from “stealth” — a quiet period of growth and initial fundraising — with an “oversubscribed” $1.6 million in “pre-seed” funding, tech news outlet Technical.ly D.C. first reported.

That money will go toward hiring employees and improving its government compliance solutions. These are aimed at helping companies demonstrate they are following emerging government regulations, such as those poised for adoption by the U.S. and the European Union, per a press release.

As this technology rapidly improves, companies worldwide are racing to adopt and adapt to it. In that haste, however, Trustible founders Gerald Kierce and Andrew Gamino-Cheong worry organizations could wind up not complying with government regulations and unleashing harmful applications of AI.

“AI is becoming a foundational tool in our everyday lives — from business applications, to public services, to consumer products,” they wrote in a blog post last month. “Recent advances in AI have dramatically accelerated its adoption across society — unquestionably changing the way humans interact with technology and basic services.”

Trustible founders Gerald Kierce, left, and Andrew Gamino-Cheong (courtesy photo)

Companies ramping up their use of AI are entering uncharted waters, however. The founders say these organizations have to answer tricky questions like whether AI can be biased and who is liable AI breaks the law or produces results that are not factual. They worry about misuses such as wrongful prosecution, unequal health care and national surveillance.

“With great power comes great responsibility,” they say. “Despite good intentions, organizations deploying AI need the enterprise tools and skills to build Responsible AI practices at scale. Moreover, they don’t feel prepared to meet the requirements of emerging AI regulations.”

That is why demonstrating trust in AI will be key to it being adopted successfully, say Kierce and Gamino-Cheong.

“Many of the challenges we’ve outlined require interdisciplinary solutions — they are as much of a technical and business problem as they are socio-technical, political, and humanitarian,” per the blog post. “But there is a critical role for a technology solution to accelerate Responsible AI priorities and scale governance programs.”

That is where Trustible comes in. It provides all the minutiae companies need — checklists, documentation tools and reporting capabilities — to adopt AI as governments try and concurrently develop ways to regulate it.

The platform helps organizations define policies, implement and enforce ethical AI practices and prove they comply with regulations, in anticipation of compliance reviews and AI audits.

Trustible logo

Already, the U.S. and Europe appear poised to adopt regulations, they say.

In the U.S., the National Institute of Standards and Technology has released a framework the founders believe will inform any pending federal regulations. Meantime, the White House has released an “AI Bill of Rights” the founders say serves as a blueprint for institutions looking to develop internal AI policies.

(more…)


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Anna Sullivan remembers when she used to mark out her travels on a physical map using push pins.

It helped her visualize everywhere she had ever been — but, being a map, she could not just pull it out if a friend planning a trip asked her where to visit or eat. Sometimes, her mind would go blank during these “on the fly” requests for recommendations.

“It’s hard to think back on a trip sometimes,” she tells ARLnow. “I thought, ‘It’d be cool to have this with you all the time.'”

That is how the former Ballston resident came up with the idea for Pinplanet, which she describes as a digital travel scrapbook and trip planner. While she is the creative force behind the app, Harout Boujakjian, who lives in Courthouse, handles the technical, programming side of things with a third team member, Andrew Hornstra.

Pinplanet app cofounders Anna Sullivan and Harout Boujakjian at Chichén Itzá, a Mayan archeological site in Mexico (courtesy photo)

Sullivan and Boujakjian tested out Pinplanet on recent trips to Ireland and Mexico. Now instead, of trying to remember which restaurants they ate at or excursions they went on, they can pull up locations and experiences they pinned.

“It’s nicely curated,” he said. “It’s so much easier to point people to it.”

Sullivan had been kicking around the idea since college but it never went anywhere until she met Boujakjian in the summer of 2021. They began talking about making the app that fall and had a soft launch of a progressive web application by May 2022.

“Friends and family who tested it out wanted it to be a native mobile app,” he said. “So we took the plunge and got an iOS app out in November 2022. That was our hard launch.”

Since then, Sullivan and Boujakjian have honed the app, finding and fixing bugs or discovering new features to add, while on trips to New York, Philadelphia and Cincinnati.

Next, he and Hornstra will build an app for Android, which he said is not an easy feat for such a small team, all of whom have day jobs.

Another function he aims to realize in the next year would be something like an “explorer page,” which would use pinned trips from followers — paired, perhaps, with machine learning — to generate a grid of recommended places to inspire future trips for users.

Taking a page from the book of social media and popular music platforms, Sullivan says she wants to create a year-in-review feature.

“We’re probably going to dive in more on the travel stats and figure out other ways to make it interactive and flashy — have a yearly snapshot of your travels,” she said. “We’d put together a video of places you pinned in 2023 and make that something you can share. People love that kind of stuff.”

(more…)


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

A local data analytics company is bringing on new leadership as it plans to find new uses for artificial intelligence.

Rosslyn-based Association Analytics (1560 Wilson Blvd) hired a new Chief Product Officer and Executive Chairman, Rob Wenger, and a new Chief Technology Officer, Conor Sibley. The two men worked with Association Analytics President and Chief Revenue Officer Mark Lowry to build Ballston-based Higher Logic.

The hiring news caps significant growth in recent years, according to Chief Marketing Officer Dave Bornmann. The small company, which has north of 50 employees, doubled in size over the last couple of years. With new leadership focused on product development and expanding uses for AI, he anticipates more growth to come.

Like Higher Logic, Association Analytics works with professional societies that individuals join, largely in healthcare, real estate and STEM, as well as trade associations that companies join, he said. The company currently brings together data that is typically scattered across platforms associations use to run events and host online communities.

“These [platforms] don’t talk to one another,” says Bornmann. “We bring that together in one platform and serve up data visualization and dashboards that give insights they didn’t previously have because they couldn’t see data together.”

It uses AI to help associations predict, for instance, who might attend an event or renew their membership. That function has been critical as in-person events — the second largest revenue source after membership for many associations — resumed after Covid lockdowns and restrictions let up.

Using Association Analytics, clients noticed a trend they did not expect, Bornmann said.

“With insights from our platform, clients realized that, during the pandemic, they got people attending virtual events and paying money and then, when the in-person events came roaring back, there were segments of their membership who — it turns out — only showed up for virtual ones,” he said. “They realized they had this unmet need that got met during the pandemic by necessity.”

Up until now, Association Analytics has limited its use of AI to predicting outcomes based on available data, leaving analysis up to professionals. As the technology underpinning AI advances, the company will be looking into ways that AI can suggest actions to take based on trends.

As part of that recommendation, AI will look at what similar associations, based on size, industry or location, are doing.

“Those are the types of things that we’re starting to work with, and Rob and Conor are bringing depth of expertise in that area,” Bornmann said. “Their expertise — not only in tech but product development — and deep understanding of association industry is exciting. They’re able to step in and almost immediately get at it.”

Rob Wenger (left) and Conor Sibley join Association Analytics (by ARLnow)

Wenger founded Higher Logic and was its CEO up until two years ago. Sibley was the CTO and seventh employee, joining before the firm experienced substantial growth, acquiring a slew of companies in recent years. Both are based in Arlington and spent the last 18 months starting a company called Cloud Generation, a credentialing platform for associations.

They connected with Association Analytics CEO Julie Sciullo over their shared enthusiasm for data and how the association industry can use this information to run more effectively, Bornmann said.

“They both had an ‘aha’ moment and realized, ‘This is perfect,'” the marketing officer said.


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Arlingtonian Akilah Beavers is all about empowering women in their own homes.

She envisions a future where more women pursue careers as independent “handywomen” and even those not pursuing such work professionally feel better able to replace toilet tank parts and install new backsplashes themselves — rather than leaving these projects to a husband, boyfriend or contractor.

After seven years of planning, last year Beavers founded My Favorite Fixer, handy service and home repair referral center, to realize both these goals. She says she hopes most of her service providers will be women, but finding enough of them is a tall order.

“I am doing my best to recruit more women,” she tells ARLnow. “It’s easier for me to, of course, recruit men but that’s not my goal.”

Right now, she is visiting local high schools and trade schools to find women who are handy with tools or who want to be. She is offering a scholarship to help them buy books and pay for tuition to attend area career and technical schools.

“It’s really frustrating that there are so few women in the field,” she said.

She sees this field as an empowering one, especially for mothers, students or anyone else who wants to work for themselves and not work a 9-5 job. The lack of representation, meanwhile, can be a potential safety issue.

Akilah Beavers, the founder of My Favorite Fixer (courtesy photo)

Beavers got the idea for My Favorite Fixer after experiencing an unwanted sexual advance from a foreman in her former home in Orlando, about seven years ago.

“He was on my body,” she recalled. “It was such an uncomfortable position.”

Luckily, a friend happened to call her, which gave her a way out. The experience also gave her new resolve.

“I don’t want another woman to feel like she can’t be in her own home without being creeped out or feeling less than safe,” she said.

Women should not have to take extra precautions — such as opening doors, calling friends or going into a different room — to feel comfortable, Beavers said. For this reason, My Favorite Fixer checks potential handy people for a history of violent crime or robbery in addition to good quality work and customer service.

Ultimately, she wants to see more women take on projects for themselves, too. My Favorite Fixer will kick off a series of free classes this June for women on “the basic stuff” like changing toilet tank parts, doing preventative maintenance, gardening and changing a kitchen backsplash.

My Favorite Fixer logo (courtesy photo)

My Favorite Fixer is a side-hustle seven years in the making.

“I have learned to trust the process and everything is not going to happen overnight,” she said. “I’m just learning to trust the process, listen to customers — the ones I’m developing relationships with — to see what their needs are and listen to other entrepreneurs.”

Beavers credits Arlington Economic Development for helping her stand up a website, provide advice and help her establish a business plan.

“I have to give a shout out to [Small Business Manager Alex Held],” she said. “He really believed in me… He’s always there to point me in the right direction.”

This year, she aims to get her name out there, recruit more contractors and find more “future fixers” to take advantage of her scholarship.

“It’s my passion,” she said.


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Corporations are increasingly turning to a new type of worker for simplified, elevated internal communications: artificial intelligence.

One local company championing this new teammate is Clarendon-based Axios HQ (3100 Clarendon Blvd). The startup was spun out as a separate company in late 2022 after its parent company, Axios, was bought by Cox Enterprises for $525 million, according to the Washington Business Journal.

The startup uses AI to apply the signature “Smart Brevity” style developed by Axios to internal corporate communications. Some 500 clients use it to improve formatting, wording and readability.

Now, the Wall Street Journal first reported, it has raised $20 million in a Series A funding round, which it will use to hire more data scientists and continue developing its software to do more advanced writing work.

In an interview with ARLnow on Friday, Axios HQ CEO and Axios co-founder and president Roy Schwartz shared more details about what the startup plans to do with the money. Schwartz was a former star of Rosslyn-based Politico.

“We’ve been working on it for 2.5 years and it’s been, at the moment, a fully fledged product and has a ton of capabilities that companies need and utilize right now,” he said. “We help you write, compose, format, review your analytics, but in two years from now, I really think we will have drafted your update for you and you will be editing that update, most will be written by the computer.”

Axios HQ in Clarendon (staff photo by Jay Westcott)

In short, he says, the investment over the next two years will take the AI from providing “augmented writing” to “auto-drafting.” The startup aims to net another 500 clients, which would set it up for another fundraising round in a few years. That will require hiring 20-30 more data scientists and account managers, adding to the more than 100 employees Axios HQ currently has.

“The idea is to go from being a very, very fast-growing startup to being a very successful [software as a service] company with a large client base and a large recurring revenue stream,” he said.

When asked if Axios the media outlet uses the software, Schwartz said it does not. In addition, he stressed the separation between the two companies, noting that they use entirely different systems so clients are not concerned about data being accessed by reporters.

There has been some angst about what AI will mean for writing and, ultimately, journalism as an industry. (ARLnow, for example, uses AI to stay on top of new press releases, summarize stories, automatically evaluate event calendar submissions, and occasionally, make edits.) Schwartz, however, wants to put aside the implications for media and keep the focus of Axios HQ on internal corporate communications.

“A lot of people using the tool are not professional writers,” he said. “What I like to say is that internal communications has been the Wild, Wild West — anyone can send an email to entire company, staff or department and really, hardly anyone is looking at it. The formats are all over the place. What that has meant is inefficient communication at nearly every organization in the world… Things can be shorter, formated much better and understood at a much higher level. That’s what we’re focused on.”

AI would help subject-matter experts who “have a lot of knowledge in their minds but don’t know how to write or format” as well as employees who have “writing that has to be done” — repetitive, weekly sales or marketing updates providing week-over-week changes.

“In that situation, the better use of the human brain is to provide the insight — the why, the trends, explaining the differences versus just taking the data and giving a relatively straightforward update,” Schwartz said. “I would much rather use my brain power to provide insight than write the update… In that situation, you want the computer to be the writer and the human to be the editor.”


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

With a seventh acquisition under its belt, local startup Higher Logic is launching a new service for building easy-to-navigate websites.

Ballston-based Higher Logic (4250 N. Fairfax Drive) offers solutions to businesses to cultivate relationships with their customers and for membership-based organizations that want to improve how they engage with members online.

With the acquisition of eConverse Media, a 13-year-old company that has worked with Higher Logic for more than a decade, the company announced it is able to launch a new solution for users of Higher Logic Thrive Design.

The new product would specifically target improving website design for organizations that support an online community. The company says bad design can make it harder for people to stay engaged.

Higher Logic logo (courtesy photo)

“Associations are looking to create synergy between their website and community, but many times do not have the resources in-house,” Kevin Boyce, CEO of Higher Logic said in a statement. “For years, we have partnered with the eConverse team to provide additional design resources that help create that synergy for our customers. Today, we are bringing their expertise into Higher Logic and launching Higher Logic Thrive Design, to drive powerful member experiences across an association’s entire digital landscape.”

With the acquisition, Higher Logic welcomes nine new team members, including founder Martha Jack, who have a combined experience of more than 40 years with Higher Logic products.

Higher Logic Thrive Design aims to personalize how people interact with websites to improve how they engage with a company’s website and community. It is designed to be a one-stop-shop for customers.

“By officially joining Higher Logic, we will have more opportunities to collaborate and align our design services with product development,” Jack said in a statement. “In my new role as Senior Director, Design Services at Higher Logic, I look forward to strengthening relationships and offering more comprehensive design solutions that drive innovation and success for our customers.”

In two weeks, Higher Logic will be hosting its annual Super Forum conference, where Jack’s team will demonstrate how the website design service works.

Since its founding in 2007, Higher Logic has acquired seven companies, including Canada-based Vanilla in 2021, South Carolina-based startup Customer Imperative in 2020 and four other companies in 2017. This spree of acquisitions brought the company’s total headcount to 400.


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

A longtime Arlingtonian has launched a company that seeks to provide a more personalized pooch poop removal service.

Wes Clough, a Gulf Branch resident who is a partner at a handful of local restaurants, founded Poop Patroller this year after running into some service quality issues with his previous pet waste removal company.

“My wife and I, we have dogs, we’re busy and to try and make our lives easier, we had a pet waste removal service for almost 10 years,” he said. “I watched that company get bigger, and in my experience, the service deteriorated.”

He would come home to his gate left open, and one time, his dog got out as a result.

“I thought, there has got to be a better way,” said Clough.

Running Poop Patroller, Clough focuses on customer service by, for example, using software to keep clients updated on the status of the service, including push notifications to confirm that their gates have been closed after the poop is scooped.

While some people cannot fathom the idea of outsourcing this work, he says there is strong interest among pet owners. He compared it to landscaping, with some people firmly in the camp of cutting their own grass and others hiring gardeners as soon as they have a yard.

The Poop Patroller car (courtesy Wes Clough)

The company uses compostable bags and donates a percentage of its gross revenue to the Lost Dog & Cat Foundation. Clough, a Yorktown High School graduate, moved back to Arlington after six years in the Navy and says he has watched the nonprofit grow, experiencing the good it does firsthand.

“We have adopted three dogs through them and have donated as well,” Clough said. “It seems like a focused organization that does a good job.”

He says steering some revenue to the nonprofit and using environmentally friendly bags is important because his clientele care about their money going to good causes and companies that share their values.

Running Poop Patroller, his first venture of this nature, is a big departure from being a partner in restaurants, he says.

“I’m finding social media interaction is more important than… before,” he said. “Also, because I’m doing this on my own, versus with partnerships, everything I have to do I have to do myself or hire people to help with startup and business development.”

Currently, the only patroller is Clough, who is able to handle the workload part-time. As he gains more clientele in Northern Virginia and Northwest D.C., he says he hopes he can hire some employees. Today, most of his clients are in Arlington, with a few in Alexandria.

“It would be great to have several full-time employees, I like the idea of creating jobs,” he said. “I’m not in a rush, though, I’m okay with growing organically.”

A pooch and a poop picker-upper (courtesy Wes Clough)

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Sip n’ Clip, a portable drink holder for airplanes devised by a local inventor, is ready to take off.

The cup holder that clips into tray tables, which first launched on Kickstarter, is now on available on Amazon. Meanwhile, on the promotional products circuit, it has gotten into the hands of some big clients, according to the company’s founder, Seth LaPierre.

The Clarendon resident, who taught himself 3D printing to design and build a prototype, says getting the product listed by the e-commerce giant was also a big learning curve.

“I thought it was a platform you put stuff on and sell. There are so many layers to selling and marketing on Amazon,” he said.

LaPierre devised the cupholder to slot into tray tables after his wife couldn’t figure out what to do with her coffee cup on a flight to France. As a bonus, he says, it doubles as a phone stand and can hold certain baby bottles. He previously told ARLnow that there is nothing like it, specifically for airplane travel, on the market.

On Amazon, LaPierre aims to get enough reviews for Sip n’ Clip to participate in Amazon Launchpad, a service the company offers to help products get discovered faster.

“My ultimate goal is to be really proficient by the holiday season,” he said.

The Sip n’ Clip (courtesy photo)

Earlier this year, LaPierre flew to Las Vegas to look for knock-offs and competitors at the Promotional Products Association International expo. There, he said, he did not find quite anything like it on the show floor.

“I walked 12 miles in one day, talking to people, and some said it was the best thing they had seen in years,” he said. “This was really encouraging because that’s going to be the main core of my business.”

While there, he connected with HALO, which he describes as the largest commercial product distributor in the industry, grossing some $1 billion in branded swag sales. LaPierre says the company asked him to supply Sip n’ Clips to them; after getting everything set up with HALO about a week ago, he is hopeful about the product being introduced to more corporate clients.

Sip n’ Clip will be sponsoring a corporate travel-related event in New York City as well as a airport customer experience symposium in Louisville, Kentucky, hosted by the Alexandria-based American Association of Airport Executives.

“I think that will be a really good growth opportunity and a good way to introduce Sip n’ Clip to airport channels on a larger scale,” LaPierre said. “We already have the Daytona Beach International Airport and the Akron-Canton Airport as customers.”

Additionally, LaPierre submitted a pitch to host his product on the shopping channels QVC and HSN.

“Those are huge things that I’m really excited about,” he said. “Now I’m getting more inbound leads, and people calling me and saying ‘Can you give me a quote?’ instead of me knocking doors.”


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Two Arlington-based companies that consult for federal agencies are joining forces.

Crystal City-based cBEYONData (251 18th Street S.), which provides an array of technical and financial services to the military and the Justice Department, among other federal clients, has acquired Summit2Sea, the company recently announced.

The acquisition brings cBEYONData’s workforce to more than 350 people, as Summit2Sea has about 100 employees, a company spokeswoman told ARLnow. These employees will all be staying on after the companies merge, she said.

“The addition of Summit2Sea expands the capabilities and expertise of cBEYONData so that we are able to support the needs of customers across the federal government,” said cBEYONData CEO Dyson Richards in a statement.

In a statement on Facebook, the company added that Summit2Sea’s “services, partnerships, and culture make them the perfect fit to benefit our current clients and allow us to innovate moving forward.”

Summit2Sea CEO and cofounder Laurian Eckle praised said cBEYONData will extend her company’s reach while allowing it to continue focusing on employees and customers.

“We’re excited to combine the two companies’ product portfolios to offer a more robust solution to federal financial leaders, particularly in the area of business process automation,” Summit2Sea Chief Technology Officer and cofounder Bryan Eckle said in a statement.

The senior leadership team from Summit2Sea, the CEO, CTO and co-founder Chris Florman, will remain as senior leaders, the release says.

The new logo for Summit2Sea Consulting after it was acquired by cBEYONData (via vBEYONData/Facebook)

Summit2Sea was founded in 2003. Today it provides data analytics, automates robotic processes and updates enterprise applications across “marquee DoD programs,” per the press release. The company, which identifies as a woman-owned small business, has been recognized as a Washington Post Top Workplace for three years in a row, from 2020 to 2022.

Incorporated in 2017, cBEYONData says it has helped multiple government agencies adopt modern technology, work more efficiently, understand their finances better and comply with regulations.

“We leverage these capabilities to improve our customer’s return on investment, enabling higher success with achieving our customer’s mission,” per its website.


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Zero waste delivery service The Rounds is continuing to expand its reach into Arlington with another zip code eligible for direct-to-door deliveries.

This week, the startup announced delivery will serve residents in the 22202 zip code, which covers Pentagon City, Crystal City, Aurora Hills and Arlington Ridge.

The expansion comes after the company tested this market with two pick-up locations it opened last year Movement Crystal City (1235 S. Clark Street) and Alexandria’s Sportrock Climbing Centers (5308 Eisenhower Ave). It also offers pick-up from Compass Coffee in Rosslyn (1201 Wilson Blvd).

The Rounds delivery service (courtesy photo)

In addition to the 22202 zip code, The Rounds delivers to the 22201, 22207 and 22203 zip codes.

Following a $38 million fundraising round last fall, The Rounds announces it is adding produce to its offerings for residents in the D.C. area. Customers can now buy seasonal fruits and vegetables from 4P Foods, a community-shared agriculture company that sources produce directly from local farmers and serves the D.C. area.

After launching in Philadelphia in 2019, the zero-waste delivery service launched in D.C. in late 2021, offering residents “an easy, simple way to live more sustainably” when they purchase staples for their kitchens and cleaning closets, per the press release.

“Based on the traditional ‘milkman’ model, the company delivers all your household essentials — groceries, pantry, household, personal care, pet, and baby products — directly to your door, with no packaging waste,” the company said in a release. “They do this by putting everything in reusable containers and then picking up and reusing your empty containers on a weekly basis.”

Memberships cost $10 per month, plus the price of the products. The brand advertises no delivery fees or other “hidden” fees. People who sign up can customize products and receive their first delivery as soon as next week.


Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Motor, a startup incubated by Arlington-based energy company AES Corporation, has raised $7 million in Series A funding.

The company is trying to smooth the “fragmented” experience of buying an electric car. It works with utility companies to create a utility-managed charging program that makes it easier for customers to start driving electric, the Washington Business Journal first reported.

Currently, the process of buying an electric vehicle and connecting it to the grid can deter many customers, Motor said in a press release. That makes it harder for the auto industry to achieve President Joe Biden’s goal of boosting electric vehicles sales so they account for half of all U.S. car sales by 2030.

Motor says it removes those barriers by partnering with utility companies.

“Motor has redesigned the EV customer journey to provide utilities with the tools they need to maximize electrification outcomes — both accelerating adoption and driving high enrollment in utilities’ managed charging programs,” per the press release.

A promotional photo from Motor (via Motor/Facebook)

“When a utility hires Motor, its customers get an easy, low-commitment, and all-in-one experience that includes a car, home delivery, EV onboarding, charging installation, and utility program enrollment,” it adds.

More from WBJ:

For individual car owners, Motor offers a $749 month-to-month lease package that for what it lacks in cost-savings it wants to make up for in convenience and low-risk commitment. It wraps up the whole process of leasing a car, getting insurance, installing a charging station and maintenance in one application and pricing model that can be canceled at anytime.

Electric utility companies, meanwhile, have their own motives for getting more people in EVs, it says. Companies can meet their own decarbonization goals while increasing demand for electricity and maintaining affordable utility rates.

The new funding will “accelerate its growth into new geographies, refine its digital EV adoption experience, and expand its industry partnerships,” per the press release.

Motor is registered at AES Corporation’s Ballston headquarters at 4300 Wilson Blvd but it also operates in Indianapolis. AES, a Fortune 500 energy company that owns and operates regional utilities and develops energy projects, led the fundraising round along with Mitsubishi Corporation, Japan’s largest trading company, with businesses spanning industries such as machinery and metals.

“Our partnership with Motor has contributed significantly to EV adoption in our market, with an increase of more than 20% in Motor’s launch year in the Indianapolis area,” said Kristina Lund, the president and CEO of two subsidiaries of AES that provide electric services to parts of Indiana and Ohio.

“Motor’s seamless signup process enrolls more than 75% of eligible drivers into managed charging programs, an outcome that benefits all customers,” she added.

Those not ready to buy an electric car, but who are willing to test one out, can take advantage of Motor’s monthly subscription service and drive certain models of Tesla, Audi, Volkswagen, Nissan and Ford.

“We are also introducing an online car buying service,” Motor’s website says. “The future is assuredly electric.”

Motor was founded in 2019 and has under 50 employees, per LinkedIn.


View More Stories