Sponsored

E60 Fitness Boasts Variety in their Functional Fitness Program

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Two competitive brothers, Doug and Daniel Frantzen, teamed up to create a fresh spin on HIIT classes, packing serious variety into a single 60 minute workout at their functional training studio, E60 Fitness.

With an existing location in Ashburn for almost 2 years, the Frantzen brothers had plenty of time to mold and craft their proprietary class before breaking into the Arlington scene this June. E60’s newest location is located in the Rosslyn district, directly off of Clarendon Blvd.

E60’s HIIT class, Elevate 60 is intended to bring you the best of several exercise disciplines within a high-intensity format, using heart rate monitors to gauge effort levels throughout the class. There are several boutique studios in the area, all with a niche, or specialty, usually in one exercise discipline (i.e. spin, yoga, etc.). Fitness enthusiasts these days understand that your body needs and wants variety. The beauty of E60’s program is that it is exploding with variety. From boxing to barbell exercises, incline intervals to sled pushes, spin bikes to suspension gear, these classes pack several forms of training into an effective 60-minute group workout.

Though the classes maintain a high-energy throughout, the class instructors (who act as group personal trainers) take the time to slow down the motions and emphasize proper form when practicing resistance training. Building lean muscle is one of the most effective ways to burn fat and shape your body. Resistance training is key for building lean muscle, so you can count on there being a few resistance training circuits in each E60 class, all under the guidance of a certified trainer. Within their programming, E60 emphasizes specific muscle groups each day, so though the workout will be full body, you’ll have a target area to focus on during the resistance based circuits. The programming changes daily to keep your body guessing and prevent plateau.

E60’s workout is certainly backed by science, but Doug and Dan have also attempted to add a fun factor to their classes. “We try to keep it fun and functional. Often times we’ll pair people up, or create small teams that get to work together towards a goal or even compete against each other. We also have a lot of custom equipment such as a monkey bar multi-rig, salmon ladder, and athletic training equipment so people can try something new.”

The brothers have taken some of their training from athletics to the group classes inspiring an encouraging, team-like environment. And though the classes are challenging, they’re designed to handle all fitness levels, so you may see a pairing of clients 30 years apart in age, motivating each other to meet their goals. “Every client moves at their own pace, with their own weights. We provide modification for each exercise, so everyone can challenge themselves in different ways but all with the same intention.”

Wearable heart-rate monitors are loaned to each participant in each class and displays throughout the studio show each participant’s heart rate and calories burned in real time. Each person’s heart rate is color coded as it enters certain heart rate zones. This makes it easy for participants of all fitness levels to gauge their effort levels and determine their pace throughout the class. At the end of the class, all of the stats are shared with each participant, and E60’s system tracks their stats over time so they can view their progress.

On top of their proprietary HIIT class, E60 offers personal training, and open gym time. Keeping up with the modern flexibility today’s market demands, E60 Fitness provides no-contract memberships, and no initiation or termination fees. You can stay for 1 month or a lifetime with the ability to cancel on your own at home at any time. Beyond memberships you can also purchase packages of group sessions that are valid for a full year.

Stop by and sign up for your free class today, or find out more at www.e60fitness.com

Contact:

1524 Clarendon Blvd.
Arlington, VA 22209
703-351-7549
[email protected]

Editor’s note: The preceding was written and sponsored by E60.

When Deals and Specials Don’t Drive Sales

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The D.C. area is home to four of the top ten richest counties in the country.

For businesses that cater to these local customers, the concentration of wealth provides an excellent opportunity for driving revenue but also presents unique challenges for improving customer engagement.

One way to enhance engagement, especially with customers with high disposable incomes, is by incorporating personalization through the use of digital kiosks.

When deals and specials don’t drive sales

More wealth means more disposable income. While discounts and price drops remain attractive even to the wealthy, it simply is not a sustainable way for long term engagement with customers. Customers, especially the wealthy in the region, aren’t as motivated to make a purchase simply based on deals, coupons, and discounts as other consumers. Rather, businesses have to go beyond price-driven relationships and think about how to engage customers with personalized, sophisticated experiences.

In the age of technology, where people spend the majority of their waking hours interacting with a screen, digital channels provide the easiest and most direct route to engage customers. Digital signage kiosks in particular provide a familiar and engaging platform that allows businesses to provide immersive experiences that are highly targeted.

Selling sophistication

When used correctly, digital kiosks signal to customers that a business is forward-thinking and tech-savvy. This sells sophistication, and customers will bite.

Let’s take a look at a few applications of digital kiosks and how they elevate the customer experience:

  • Doctor’s offices and clinics with check-in kiosks will have faster check-in times and reduced back-and-forth between the patient and receptionist. Displaying trivia and wait times on the screens will reduce perceived wait times, a big pain point for the healthcare industry.
  • Spas can display welcome messages for bridal parties, birthday parties, etc., to further personalize the visit. Displaying staff bios and social media posts on the digital screens familiarizes customers with the business and encourages engagement even after the customer has left the property.
  • Rather than displaying news, banks can display mortgage rates and stock tickers in the branches, and add check-in kiosks for customers to complete any necessary forms while they wait for their number in the queue.
  • Realtors can replace static signs with digital window displays showing local listings, points of interests such as schools, shopping, churches, etc., available showings, and even realtor profiles. Making virtual tours available on digital kiosks in the office gives potential home owners an opportunity for discovery and exploration, and the realtor a chance to wow them.
  • In retail locations digital kiosks present an endless aisle where customers can search for and order items not in the store. Stores such as Bloomingdale’s and ZARA have installed kiosks in their changing rooms where customers can ask for alternate colors and sizes. Kiosks can even recommend items that would complement the original.
  • Restaurants are also using digital kiosks. McDonald’s, Wendy’s and Panera are just a few that have introduced kiosks for shorter lines, improved accuracy, and personalization – customers can save their order modifications as favourites or order from their history.

The use cases are virtually endless. Digital kiosks can display weather, traffic, event listings, emergency alerts, wayfinding and building directories, corporate communication, etc.

Impressive ROI

In addition to improving the customer experience, digital kiosks also improve efficiency and reduce overall operating costs.

They eliminate the cost of printing static signs, allow brands to instantly update their messages for real-time interaction with their customers, and add visual appeal to a venue or building. Also, when the kiosks display important customer-facing information, employees will spend less time answering questions and more time on pressing tasks, thus improving their productivity.

The D.C. area is home to a unique demographic that is primed to make purchases using a wealth of information. They also expect more from their actual shopping experience. For this group and in instances when discounts don’t drive sales, kiosks are providing the perfect complementary service within brick-and-mortar environments.

Jacqueline Hoffmann is a Solutions Consultant at Mvix, a leading provider of content-rich digital signage solutions. She leads the Washington, D.C. team, working with designers and engineers to build digital signage networks that connect brands with people. To learn more about Mvix, please visit www.mvixdigitalsignage.com or call 703.584.4304.

At WeWork Tysons, Finding a Coworking Space That’s ‘Just Perfect’

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Serene Al-Momen and her team were in a different coworking office when she heard that WeWork was opening up a space in suburban Virginia. She had already seen what WeWork has to offer, so it didn’t take much convincing for her to book a tour of the new building in Tysons.

“We felt like it was a good place for the team,” says Al-Momen. “It was just perfect.”

Al-Momen is the co-founder of Senseware, a platform that helps building owners, operators, and managers to monitor everything about their facilities, from energy use to equipment status. Nine months ago the company moved into WeWork Tysons. Al-Momen says her staff tells her they feel right at home in the space just outside of D.C.

“I like the fact that the design is nice and modern,” says Al-Momen. “It feels good to our team to come every morning to a place like this.”

WeWork is a global network of more than 150 coworking spaces that are specially designed to foster creativity and collaboration. WeWork’s mission is to encourage members to “make a life, not just a living,” and it accomplishes that through modern workspaces, opportunities to network with other professionals in their field, and connect with potential customers all over the world.

In WeWork’s 10 locations in and around D.C., there are spaces to accommodate companies of all sizes, from one-person start-ups to well-established corporations with hundreds employees. Al-Momen’s growing company is right in the middle, occupying a 38-desk office.

Each WeWork location has its own personality, drawing different types of members. WeWork K Street, located on one of the best-known thoroughfares in Northwest D.C., has a wide range of members, including lobbyists to law firms. WeWork Dupont Circle, on the other hand, has quite a few tech startups and nonprofit organizations.

A 20-minute drive from D.C., WeWork Tysons is a convenient, modern workspace in a three-story glass building. It’s a LEED-certified facility, cutting down significantly on its carbon footprint. It’s a hub for business, with the headquarters for Hilton, Booz Allen Hamilton, and others corporations nearby. The space is perfect for companies in areas like tech and contracting, as well as former employees of larger companies who have left to start their own businesses.

On top of that, WeWork Tysons is surrounded by two world-class shopping centers and dozens of dining and nightlife spots. Easy access to parking and public transportation makes it great for commuters.

Al-Momen says WeWork provides everything a business owner could possibly need, from a front-desk staff and printing services to common areas and conference rooms where they can huddle with colleagues or meet with a potential new client. And, of course, there are extras like fruit water and freshly brewed coffee always at the ready.

“It’s great,” says Al-Momen. “I can’t think of anything I could want that’s not offered.”

The preceding article was written by Reesa Hylton and sponsored by WeWork.

Leaseably: The ‘Virtual Property Manager’ Makes It Easy to Be a Landlord

On a recent Friday, part-time landlord Steve Rose had 20 possible tenants anxious to see his newly available apartment. But instead of spending the day showing the property and taking information on the visitors, he turned to a new Arlington business to do it for him.

Leaseably, Rose said, “had everybody scheduled, gave me a summary of all the applicants, did the background checks on them all and made it well worth the money.”

For Rose, a self-employed businessman with three investment properties, Leaseably listing services saved him time, effort and possible aggravation in finding a new tenant.

Finding tenants is just one of the services Leaseably offers. Leaseably is an Internet-based virtual assistant — with a staff of property management experts and Realtors behind it — that handles the copious details of property management for landlords, from dealing with calls requesting home repairs to finding the qualified and licensed repairmen to make them.

“A lot of people don’t want to sell their homes in Arlington, they want to rent them for a profit–with a property management company that offers quality and transparent services,” said Miriam Bolanos, who founded the company with her sister Brenda.

Traditional property managers can charge anywhere from 8 percent to 15 percent of the monthly rent charged to a tenant. That’s a deep cut into a property owner’s pockets.

“That model has to change,” co-founder Brenda Bolanos said. “Leaseably helps landlords rent and manage their rental properties with ease and confidence at a reasonable price without any hidden fees.”

Property owners such as Rose have found Leaseably to be agreeably inexpensive. He pays $70 a month to Leaseably for rental property concierge services to answer the calls from his tenants, to send reminders to collect the rent on time, to coordinate repairs, to keep track of expenses and to handle the various transactions that naturally accompany a monthly money-making endeavor.

“In my experience, a property management company takes up to 10 percent,” he said. “Why would I pay 10 percent? I would do it myself, but for $70 a month, I’ll let Leaseably do it.”

Leaseably has several sensible management plans to accommodate the property owner’s own involvement, but all of it with timely, efficient and courteous service to the tenant and the landlord.

Rose’s bottom line on the bottom line, echoed by others: “It’s been great.”

The preceding was a sponsored business profile. For information about Leaseably, visit the website here or call 1- (844) 571-EASE. The email address is [email protected].

How homezen Helped Homesellers Save $500,000

washington DC real estate

homezen saves you thousands by making it easy to sell your home without an agent.

This past spring, 20 homesellers in DC, Virginia, and Maryland saved a combined $500,000 — an average of $26,000 each. How?

They used homezen, a digital service that demystifies the homeselling process and enables sellers to avoid paying commission to brokers.

If you’re thinking of selling your home, check out homezen’s easy-to-use website to get a free Instant Home Valuation (yeah, like in seconds) and sign up for a free quick phone consultation with an expert.

washington dc real estate

With homezen, you’ll get the three keys to a quick sale: (1) the right listing price; (2) professional photography; and (3) your home will be listed on all the sites buyers and agents use (MLS, Redfin, Zillow, Realtor.com, Washingtonpost.com, you get the idea…).

Paperwork and support from homezen professionals are provided all the way through closing, and they provide a lockbox to make showings easy.

Sound too good to be true? See what three sellers had to say about how quickly they were able to sell using homezen.  

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Metropolitan Suite: A Home Base for Beauty & Wellness Pros in Lyon Park

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Beauty operators who need to develop a client base and gain valuable experience in order for their business to flourish are often at a loss.

Going out on their own is prohibitively expensive and a great risk for the professional if it does not work out as planned. Many professionals never obtain the income they truly need or desire.

Which is why Arlington’s Metropolitan Suite is such an innovative — and for many — an important idea: Beauty and wellness operators rent fully equipped booths in a professionally operated salon — operators at the Metropolitan Suite only pay for the time they use at the facility. Metropolitan Suite offers operators a way to make the money a salon owner or a long-term lease renter makes without the overhead or worry.

Since the operators book their clients at their own convenience and pay for only the time they are in the booth, there is no more wasting time waiting for walk-ins. The professional can pay by the hour, the day or by the week. Longer-term leases for salon space are available for those operators who have the clientele following needed to be successful.

The sleek, modern and impressively up-to-date “luxury beauty lounge” on N. Pershing Drive is welcoming and comfortable, offering everything an operator needs to perform full salon services to the public including unisex hair cuts color, hair texture alteration services and styling.

Other professionals that operate their business at the nonprofit Metropolitan Suite are skin specialist, make-up artists, nail technicians, full-body waxing techs and licensed massage therapists. It’s a full-service salon offering everything a day spa offers.

Kinite McCrae founder and Executive Director of the Reach Far Foundation, was wondering how opening a hair salon would fit into her organizations’ non-profit purpose and agenda. After much thought and endless hours of research, it was decided to make Metropolitan Suite a hub for creating scholarships for underprivileged youth living in the metropolitan area.

Each client visit to the salon and or when an operator reserves a station, they are not only benefiting themselves but they are participating in the support of others.

“We also rent rooms for people to teach classes, in techniques they specialize in,” says McCrae.

Those community-oriented entities intend to help young adults or those looking to change careers so they may have the opportunity to chase their dreams and or get through a post-secondary trade school, says McCrae.

Coming soon, the Metropolitan Trade Academy will offer courses  that lead to a license or instructor’s certificate in cosmetology, barbering or nails.

More information about Metropolitan Suite, located at 2300 N. Pershing Drive in Lyon Park, can be found here. The phone number is 571-777-8878 and the email address is [email protected]. New operators can apply at this site.

“We’re real people, doing what we love. Providing beauty services and making a difference in the lives of others. Thanks to the Reach Far Foundation dba Metropolitan Suite.” — Nickie S., Salon Manager, Metropolitan Suite.

The preceding was a sponsored business profile written by Buzz McClain.

Registration Open for Orange Line Living’s Home Buyer Class

Exclusive home buying class in Arlington to be held on 7/10 and 7/24. The first 3 to attend get a free Roku Express!

How to Succeed as a Buyer in a Seller’s Market:

  1. Work with an experienced agent.
  2. Get pre-approved for a mortgage before starting your house hunt.
  3. Don’t overanalyze a home’s listing price
  4. Don’t play the lowball game — make your best offer!
  5. Prepare for a bidding war.

Want more tips for home buying success? Attend the Home Buyer Class hosted by Orange Line Living!

You will get a comprehensive explanation of the home purchasing process – there’s more to know than you’d think. The Orange Line Living Team will be teaching all of the acronyms and definitions you will need, what happens at each stage of your transaction, real strategies on how to negotiate a lower purchase price, the different type of loans available, and much more. There will be local specialists from multiple industries in attendance, so come with questions.

Benefits of Attending

  • $1,500 credit towards your new home
  • 12-month home buy-back guarantee
  • Food and drinks provided
  • AND the first 3 to attend will receive a Roku Express!

The event is hosted by best-selling author and top nationally-ranked real estate agent Dan Lesniak, author of The HyperLocal HyperFast Real Estate Agent. Dan and his team have developed a special process that has allowed them to help over one thousand local families buy or sell their home.

Details

Space is limited so be sure to register at arlingtonhomebuyerclass.com.

ListingKey Returns Real Cash to Buyers and Sellers

Arlington, there’s a new way to sell and buy your home — and it means big cash back to you.

ListingKey, the newest real estate brokerage to enter the DMV, provides cash rebates on each home sale, from both sides of the transaction. With the ListingKey Financial Advantage, sellers receive up to 2% back at closing.

On a $561,000 sale — the median price in Arlington in June — that’s $11,200 returned to the seller. Talk about real money in your pocket.

For buyers, a $561,000 transaction returns 1.25% back at closing, a bonus of $7,012. Perfect for funding future home improvements like a small bathroom renovation, a new roof, updated fencing or fresh landscaping. Or even just a nice vacation.

ListingKey is also launching a streamlined, automated buying and selling platform that reduce obstacles, save time and eliminate the stress involved in what is one of your most important transactions of your life — by connecting home sellers and buyers directly.

Consumers control every aspect of the transaction, and for sellers, that means driving negotiations with prospective buyers and the signing on the bottom line to close the deal. Plus, professional photography, 3D tours, MLS syndication marketing materials and more.

For buyers that means exploring up-to-the-minute new listings, scheduling home showings, drafting offers and even signing deals with electronic signatures. AND get 1.25% for your effort.

Behind ListingKey are real estate veterans who are there to support you through every phase of your search for a new home and to get the most money out of selling your current one.

At every step, a ListingKey professional is standing by to help. While cash back is the promise, quality service is their mission.

Thinking about selling? Find your home’s value here.

Looking for a home in Arlington? Call 571-363-4016 or email at [email protected].

Arlington Home Buyer Classes Scheduled

The Orange Line Living Team will be teaching all of the acronyms and definitions you will need, what happens at each stage of your transaction, real strategies on how to negotiate a lower purchase price, the different type of loans available, and much more at the Arlington Home Buyer Class.

There will be local specialists from multiple industries in attendance, so come with questions.

Benefits of Attending

  • $1,500 credit towards your new home
  • 12-month home buy-back guarantee
  • Food and drinks provided
  • AND Door prizes, like a Roku Express, at each class session

The event is hosted by best-selling author and top nationally-ranked real estate agent Dan Lesniak, author of The HyperLocal HyperFast Real Estate Agent. Dan and his team have developed a special process that has allowed them to help over one thousand local families buy or sell their home.

Home buyer classes teach a wealth of information around buying a house – it’s not as straight forward as grocery shopping! There is a lot to prepare for in advance, and the more you know upfront, the less surprised you will have.

What You Will Learn in Home Buyer Class

  • 1st time home buyer programs
  • How to qualify for your first home
  • National mortgage loan programs
  • Local mortgage loan programs
  • Real estate acronyms and vocabulary you will encounter
  • Home purchasing timeline
  • Tax incentives for homeowners
  • How to find off-market properties
  • Credit tips to ensure you get the best financing rates
  • Questions and Answers: Come with questions, we will answer them!

Details:

  • When: Monday, June 19 from 6-8 p.m.; Saturday, June 24 from 11 a.m. to 1 p.m.; Tuesday, June 27 from 6-8 p.m.; Monday, July 10 from 6-8 p.m.; Monday July 19 from 6-8 p.m.
  • Where: Orange Line Living, 1600 Wilson Blvd, Suite 101, Arlington, VA 22209
  • Cost: Free
  • Parking: Validated Parking or Street Parking
  • Food: Appetizers and Drinks
  • Contact: [email protected] or call 571-969-7653

To register, head over to arlingtonhomebuyerclass.com. There are only 18 seats available per session so register today!

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Enjoy Great Music, Food, Fun and Art at the Columbia Pike Blues Festival Saturday, June 17

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Three-time Grammy-nominee Bettye LaVette headlines the 22nd annual Columbia Pike Blues Festival on Saturday, June 17 from 1-8:30 p.m.

For this FREE annual event, LaVette is joined by a full lineup of blues, R&B and funk performers of national and regional note, including: Rufus Roundtree and Da B-more Brass Factory; Full Power Blues Band; Sol Roots with Carly Harvey; and Jonny Grave.

Presented by the Columbia Pike Revitalization Organization (CPRO) in cooperation with Arlington Arts — the presenting arm of Arlington Cultural Affairs — the Columbia Pike Blues Festival is a recipient of Virginia Tourism Corporation’s Music Festival Sponsorship Program, which supports the growth of Virginia music festivals and their important economic impact for local communities while also building Virginia’s reputation as a music destination.

The winner of multiple awards, Bettye LaVette performed the memorable duet “Change is Gonna Come” with Bon Jovi for President-elect Obama at HBO’s We Are One concert, as well as the critically acclaimed “Love, Reign O’er Me” tribute to The Who at the Kennedy Center Honors. From the birth of soul in the 1960’s, Bettye continues to garner accolades and awards in her fifth decade in show business for her vital new albums and interpretive live shows. The rest of this year’s amazing Columbia Pike Blues Festival lineup includes:

“The Pike” is fast becoming the Arlington destination for food and fun — with everything from the Salsa Room, a top Latin dance club in the DMV, and Ethiopian delicacies at the renowned Dama Pastry and Restaurant (whose baker was trained by the White House pastry chef), to down-home classics such as Bob and Edith’s diner and the now-famous Celtic House Irish Pub, which made national news this Spring when it was named by Travel + Leisure Magazine as the best place in the country to spend St. Patrick’s Day!

Enjoy food and beverages, arts and crafts vendors, and kids’ activities as you spend the day on Arlington’s oldest and newest Main Street — in one of its most diverse, vibrant communities — listening to quintessential American music that will make it impossible not to get up and dance.

The Blues Festival covers three blocks at the intersection of Columbia Pike and Walter Reed Drive. So put on your dancing shoes, grab friends and family and head to the Pike for a day of great music, food, art and fun! More info here.

Share your Blues Fest photos here: Facebook: @ArlingtonCPRO | Twitter: @ArlingtonCPRO | Instagram: CPRO_ColumbiaPike #CPBluesFest

June 14: A Conversation with Sen. Ben Sasse at GMU Arlington

Click here to register for the event.

Is there a “coming-of-age crisis” in America?

Yes, according to Sen. Ben Sasse’s new book “The Vanishing American Adult.” In the book, the Nebraska Senator makes the case that many young people in America are stuck in a state of perpetual youth, lacking in self-discipline and purpose. This phenomenon, according to Sasse, poses an existential threat to America’s future, as a country without functioning, responsible adults will be susceptible to political demagogues.

This is one of the many topics that Sen. Sasse and George Mason economist Tyler Cowen will discuss during their one-on-one dialogue on Wednesday, June 14, from 6:30-8 p.m., at GMU’s Arlington campus (3351 Fairfax Drive).

The conversation is part of the Mercatus Center’s Conversations with Tyler series, and will be open to the public free of charge.

Sasse is especially qualified to observe millennial trends as he served as president of Midland University from 2010 to 2015. He’s also known for his ability to communicate with Americans of all generations in original ways — whether it’s through his refreshingly candid tweets or his part-time Uber charity gig.

But there is more to Sasse than politics and tweets. A historian by training, Sasse has earned four advanced degrees, including a Ph.D. from Yale. Dubbing him “Washington’s Most Interesting Egghead,” the Atlantic noted that his experience in academia, corporate consulting, and past government appointments have given him one of the Senate’s most varied resumes.

This makes him a natural fit for Conversations with Tyler, a discussion series that engages today’s top thinkers in one-on-one conversations about everything and anything with economist Tyler Cowen. Past guests include tech entrepreneur Peter Thiel, renowned academic Camille Paglia, and author Malcolm Gladwell.

Guests should come prepared for a lively conversation about the unique challenges this country faces and how parents, young people, and all Americans can be a part of the solution.

Click here to register for the event.

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