Feature

Rosslyn-based Association Analytics adds new leadership to pursue new AI tools

By Jo DeVoe

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

A local data analytics company is bringing on new leadership as it plans to find new uses for artificial intelligence.

Rosslyn-based Association Analytics (1560 Wilson Blvd) hired a new Chief Product Officer and Executive Chairman, Rob Wenger, and a new Chief Technology Officer, Conor Sibley. The two men worked with Association Analytics President and Chief Revenue Officer Mark Lowry to build Ballston-based Higher Logic.

The hiring news caps significant growth in recent years, according to Chief Marketing Officer Dave Bornmann. The small company, which has north of 50 employees, doubled in size over the last couple of years. With new leadership focused on product development and expanding uses for AI, he anticipates more growth to come.

Like Higher Logic, Association Analytics works with professional societies that individuals join, largely in healthcare, real estate and STEM, as well as trade associations that companies join, he said. The company currently brings together data that is typically scattered across platforms associations use to run events and host online communities.

“These [platforms] don’t talk to one another,” says Bornmann. “We bring that together in one platform and serve up data visualization and dashboards that give insights they didn’t previously have because they couldn’t see data together.”

It uses AI to help associations predict, for instance, who might attend an event or renew their membership. That function has been critical as in-person events — the second largest revenue source after membership for many associations — resumed after Covid lockdowns and restrictions let up.

Using Association Analytics, clients noticed a trend they did not expect, Bornmann said.

“With insights from our platform, clients realized that, during the pandemic, they got people attending virtual events and paying money and then, when the in-person events came roaring back, there were segments of their membership who — it turns out — only showed up for virtual ones,” he said. “They realized they had this unmet need that got met during the pandemic by necessity.”

Up until now, Association Analytics has limited its use of AI to predicting outcomes based on available data, leaving analysis up to professionals. As the technology underpinning AI advances, the company will be looking into ways that AI can suggest actions to take based on trends.

As part of that recommendation, AI will look at what similar associations, based on size, industry or location, are doing.

“Those are the types of things that we’re starting to work with, and Rob and Conor are bringing depth of expertise in that area,” Bornmann said. “Their expertise — not only in tech but product development — and deep understanding of association industry is exciting. They’re able to step in and almost immediately get at it.”

Rob Wenger (left) and Conor Sibley join Association Analytics (by ARLnow)

Wenger founded Higher Logic and was its CEO up until two years ago. Sibley was the CTO and seventh employee, joining before the firm experienced substantial growth, acquiring a slew of companies in recent years. Both are based in Arlington and spent the last 18 months starting a company called Cloud Generation, a credentialing platform for associations.

They connected with Association Analytics CEO Julie Sciullo over their shared enthusiasm for data and how the association industry can use this information to run more effectively, Bornmann said.

“They both had an ‘aha’ moment and realized, ‘This is perfect,'” the marketing officer said.

Weather

UPDATED: Red Flag Warning issued for Arlington

By ARLnow.com
1/4

Updated at 9:40 a.m. — The earlier watch has been upgraded to a Red Flag Warning. From the National Weather Service:

…RED FLAG WARNING IN EFFECT FROM NOON TODAY TO 8 PM EDT THIS EVENING FOR GUSTY WINDS AND LOW HUMIDITY FOR VIRGINIA, SOUTHERN MARYLAND, AND EASTERN WEST VIRGINIA PANHANDLE…

The National Weather Service in Baltimore MD/Washington has issued a Red Flag Warning for gusty winds and low humidity, which is in effect from noon today to 8 PM EDT this evening.

* WINDS…West 15 to 25 mph with gusts up to 35 to 45 mph.

* RELATIVE HUMIDITY…As low as 18 percent.

* IMPACTS…Critical fire weather conditions are expected through this evening. All outdoor burning is discouraged, as fires could rapidly spread and become uncontrollable.

* FUEL MOISTURE…Dropping to around 7 or 8 percent.

PRECAUTIONARY/PREPAREDNESS ACTIONS…

A Red Flag Warning means that critical fire weather conditions are either occurring now, or will shortly. A combination of strong winds, low relative humidity, and warm temperatures can contribute to extreme fire behavior.

Earlier: Arlington County, along with much of the D.C. area, will be under a Fire Weather Watch tomorrow.

Small brush fires are not uncommon in Arlington, though at no point in recent history has one threatened a home, as happened in D.C. last month.

Forecasters say Tuesday’s weather will be windy with low humidity — ideal for the spread of brush fires.

Sponsored

Police investigating gunfire that damaged window in Green Valley

By ARLnow.com
Police car at night (file photo courtesy Kevin Wolf)

Arlington County police are investigating shots fired in the Green Valley neighborhood.

The gunfire rang out around 10 p.m. Friday night near The Shelton apartment complex. No injuries were reported but a bullet damaged a window in a nearby residential building.

More, below, from an ACPD crime report.

SHOTS FIRED, 2025-10100198, 3200 block of 24th Street S. At approximately 10:01 p.m. on October 10, police were dispatched to the report of possible shots heard in the area. During the course of the investigation, officers recovered evidence confirming shots had been fired in the area and property damage to the window of a residential building was located. No injuries were reported. There are no suspect(s) descriptions. The investigation is ongoing.

The same block was the scene of a shooting in November 2024. The teen victim of that shooting survived his serious injuries.

Around Town

Good Company Doughnuts to fill a hole at Amazon’s HQ2 early this summer

By Matt Blitz
1/4

Good Company Doughnuts and Cafe is looking to open its new location at Amazon’s HQ2 in early summer.

Construction is nearly complete on the 3,000-square-foot second location of the Ballston-based donut shop, which is coming to 1400 S. Eads Street, managing partner Charles Kachadoorian told ARLnow. The plan is to open there in late May or early June, he said.

Like Peruvian Brothers, that hoped-for debut aligns with Amazon’s schedule for the first phase of its new Pentagon City office complex, also known as “Metropolitan Park.” Back in July, it was announced Good Company and a number of other local businesses were opening at HQ2 Phase 1.

The eatery first opened on N. Glebe Road in Ballston in 2019 and has since become popular as well as crowded on weekends, with lines and seating sometimes spilling onto the sidewalk.

That history played a big part in how this new location is being approached and designed, Kachadoorian said.

“It’s almost twice the size… compared to our tiny little spot in Ballston,” he said. “We’ll have more seating, indoor and outdoor seating, and we will have a great flow which we are excited about. Folks tend to get cramped up here in Ballston.”

The larger space will allow the cafe to have dinner service as well, a feature of the Ballston location prior to the pandemic. The menus will be pretty much the same at both locations.

“The [food] will be very, very similar. I’m sure there will be small things,” Kachadoorian said. “But, for the most part, the bulk of the menu is the same. The donuts are the same and the same coffee.”

The new Pentagon City location isn’t the only one that Good Company will be opening in the coming months. The company just completed construction on a new commercial baking facility in Tysons that will allow the majority of the baking to shift to that location. The hope is that it will open as soon as next week and alleviate some of the customer congestion often found in Ballston.

“We [currently] make everything in Ballston. We’ve spilled out of the kitchen into the dining room, so it’s time to get some more capacity,” Kachadoorian said.

Beyond baking for the two Good Company locations, the Tysons facility will also pick up the slack with the wholesale items the shop sells to area coffee shops and for catering. One of those places that Good Company provides pastries to is Misha’s in Old Town Alexandria.

Kachadoorian said he expects the company’s wholesale offerings and commitments to increase “dramatically” over the next few months due to the opening of the new Tysons commercial baking facility.

There’s also a plan to open a Good Company location in D.C. in the spring of 2024, but exact plans have not been finalized as of yet.

For the moment, what Kachadoorian is most excited with the new Pentagon City location is getting to know the community.

“It’s a new neighborhood. What’s really fun thing when you open a restaurant is getting to know everybody from the area,” he said. “So, we hope that, just like it has in Ballston, it becomes a really cool spot for people to gather and weave the fabric of the community a little bit.”

News

Office vacancy rates are in a ‘transition’ phase, analyst says

By Jo DeVoe
Office buildings, including the Nestle building, in Rosslyn (staff photo by Jay Westcott)

(Updated at 2 p.m.) The newest trend in office leasing may be painful for Arlington County’s office vacancy rate in the short term — but it could be beneficial in the long run.

As companies try to coax employees enjoying remote work back to the office at least part of the time, some are trading spacious leases for smaller agreements with more amenities. Landlords are responding with more investments in renovations.

“We are right-sizing from the pandemic,” said Chaise Schmidt, a senior vice president of and broker with real estate company Colliers. “It’s truly a transition period.”

Arlington County’s office vacancy rate is continuing to climb, reaching 23.7% in the first quarter of 2023. That is up from 20.8% in the summer of 2022, up from 16.6% at the beginning of 2020 and 18.7% at the beginning of 2021.

Meanwhile, a Washington Post poll published on Friday found that “two-thirds of D.C. area remote-capable workers want to work from home ‘most’ or ‘all’ of the time.” Only 3% wanted to work from home “rarely” or “never.”

Much of Arlington’s local tax base comes from commercial property with tenants in it, so a high vacancy rate can mean more pressure on residential property owners to make up the difference in their taxes — if they want the forthcoming budget to pay for the level of services currently offered.

Northern Virginia rental rates over vacancy rates (courtesy Colliers)

But the news is not all bad. Organizations are still seeking to lease — they are just reducing the size of their office floor plans by 20-50% and, instead, paying more for higher-quality amenities, Colliers found. Schmidt said this has been christened the “flight-to-quality trend.”

“Business leaders are realizing you cannot build a company culture and innovation in an old, dark office space,” she said. “You need a beautiful, comfortable space, with lots of natural light, outfitted with a variety of meeting rooms of all different sizes.”

That will mean a higher vacancy in the short term but, she predicts, that rate will even out.

Some companies are moving out of older, less technologically equipped offices in lower-demand areas, dubbed “Class B and C buildings,” into more marquee “Class A and trophy class” buildings in Arlington, particularly in Rosslyn and Ballston.

“People want to be in Arlington,” Schmidt said. “Ballston and Rosslyn are getting a lot of attention.”

Two buildings in Ballston are set to come online soon: 3901 N. Fairfax Drive at the end of this year and George Mason’s FUSE at Mason Square next year.

Above-grade construction started in the fourth quarter of 2022 on 3901 Fairfax Drive, consisting of 178,131 square feet of office space, 16,185 square feet of retail and 7,311 square feet of “other space,” per a development tracking report from the Arlington County Dept. of Community Planning, Housing and Development.

The FUSE building, meanwhile, consists of 345,000 square feet for laboratories, classrooms, offices, startup incubators, co-working facilities and other uses.

“They are both true speculative buildings,” she said. “That’s showing us the confidence landlords have. They’re doubling down on Ballston.”

As for existing buildings, landlords are upgrading their leasable spaces and sweetening the deal with allowances for moving costs and for making improvements.

Common upgrades for business include establishing a tenant lounge and creating conference centers. But there are more distinctive changes.

“We’re seeing really fun amenities as well, like golf simulators,” she said. “It’s business but it’s fun, too. You want to pull people to your building.”

(more…)

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