Arlington Independent Media

Arlington should have its own fully-operational local radio station by this winter.

The low power FM station (WERA-LPFM) is a project of Arlington Independent Media. AIM Executive Director Paul LeValley says he believes the station will provide a much-needed service to the community.

“Radio isn’t dead; radio is doing great,” LeValley said. “We need more local media — this gives us the opportunity to do that on the radio side.”

LeValley expects the radio station to built, tested and ready to air by the Dec. 9 deadline previously set by the Federal Communications Commission. Once the station has been declared functional, WERA will apply to the FCC for a license to broadcast.

A logo for the station has been created and AIM is currently in the process of finalizing the site for their radio tower: 2300 Clarendon Blvd. The FCC has granted approval and the building owner has written a lease which is being executed this week; all that’s left is for Arlington County to give zoning approval for a radio tower, but LeValley does not anticipate any problems.

Once the station is licensed, programs will be selected by an independent Program Advisory and Review Council appointed by the AIM Board, its staff and the WERA committee. The council will have 11 members, four from AIM and seven from the greater community.

“We’re going to try and be as diverse as we can geographically, occupationally and ethnically,” said LeValley.

Although the council will be independent, the AIM Board and staff and the WERA committee have written up a list of five values that the committee will use as “guiding principles” to decide which programs go on the air. Applications will be evaluated based on: service, enrichment, localism, diversity and innovation.

The community seems to have responded to the idea of a hyper-local radio station. LeValley says AIM gets inquiries every day from residents who want to get involved. In AIM’s view, the more, the merrier.

“We believe in a communication democracy,” said LeValley. “As many people as possible should be producers — media should be made up of many voices in conversation with one another, holding each other accountable.”

For those who want to get involved, but don’t know how, classes in basic radio production will be offered in the early fall. Courses will likely run about three weeks and cost around $90.

Although LeValley says there is still a long way to go between now and the Dec. 9 deadline, he is “as confident as any person can be when venturing into new territory.”

(Updated at 11:55 a.m.) By December, Arlington residents will be able to learn how to make radio, right in the neighborhood.

Arlington Independent Media‘s low-power FM station was approved by the Federal Communications Commission for 96.7 on the dial, with call letters WERA-LPFM. As part of their FCC approval, the radio station must be broadcast-ready by Dec. 9, according to AIM Executive Director Paul LeValley.

When the radio station does launch — and LeValley has no doubt they will be ready to air by the deadline — it will be a platform for anyone interested in broadcasting to get real, on-air experience.

“We’ll train [the community] on how to do it, how to produce a radio program, and they will produce the programming,” LeValley told ARLnow.com this morning. “There’s an interest group among just citizens, people who for years have been lobbying for low-power FM around the area and just in Arlington. The Arlington portion of that group is starting to coalesce, and they meet independent of my board, independent of my staff. And they’re saying ‘What kind of stuff do we want to do?'”

The FCC requires that any low-power FM station operate only for educational, noncommercial purposes.

LeValley said the low-power FM committee of the AIM Board of Directors is meeting to determine what kind of programming mix the station should have. When it’s live, the station will reach most of Arlington and stretch into parts of the District.

AIM received a construction permit to build a radio tower in June, but it’s still in the process of figuring out where the tower will be located. LeValley couldn’t disclose which sites he was looking at, only that it would be “somewhere toward the center of Arlington, on a multi-story building.”

AIM’s LPFM committee chair Andy Rosenberg has worked for years in public radio and has lived in Arlington for more than 40 years. He said he’s thrilled to see how the community gathers around its own radio station.

“There’s a bit of controversy about whether radio is a dead medium, but I think with these LPFM stations, there’s a chance to build community,” Rosenberg said. “Radio is immediate and flexible and there’s so much you can do with it to engage the community. That’s exciting to think about it.”

WERA-LPFM has the capability to broadcast 24 hours a day and the studio will be in AIM’s headquarters on N. Danville Street in Courthouse. Eventually, Rosenberg said, radio programs will be able to be recorded in satellite offices, sent to the station and transmitted through the tower.

Over the next few months, while the tower site is chosen and construction begins, AIM will hold community meetings to try to determine who and what the community wants to hear on the radio, Rosenberg said.

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