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Ted Leonsis, the billionaire owner of the Washington Capitals and Wizards, says Ballston could soon be known as a haven for entrepreneurs and the “creative class.”

Leonsis made the remarks at a launch event Thursday night for the new Ballston Business Improvement District, which has announced a new campaign to brand Ballston as “home to some of the world’s brightest minds and most innovative industries.” The campaign will capitalize on the fact that the community is home to the Defense Advanced Research Project Agency, the National Science Foundation, the Virginia Tech Research Center, and various science and technology-related companies.

Leonsis, whose Capitals practice at the Kettler Capitals Iceplex in Ballston, said he’s encouraged to see the BID unifying Ballston’s public agencies, private companies and academia around the theme of innovation.

“The community is really coming together to try to stimulate everything about the creative class,” he said.

As part of the BID’s campaign, Leonsis, a former AOL executive, is helping to conduct and underwrite a business competition for entrepreneurs called the Ballston LaunchPad Challenge. He said the winning business idea may receive funding from the $450 million investment fund he set up with AOL co-founder Steve Case.

“We’re here to help and mentor and to help find the next great companies that will start their businesses here and will create employment for residents in Northern Virginia,” Leonsis said.

“Right now there’s this mythology that the only great companies that can get started happen out in Silicon Valley, and that’s not what we adhere to or we believe,” he continued. “We think that there’s a creative class, that there’s unbelievable gifts, talent and infrastructure in Northern Virginia and Washington, D.C. and Maryland — and we want to help stimulate that. We think that there are great young entrepreneurs walking among us.”

Leonsis said the contest, which is just one component of the BID’s overall branding and business improvement effort, will  pay dividends in terms of stimulating economic activity in the area.

“This is a small part of this overall branding and outreach program, but I think it can be a very important part, because jobs are still the number one issue facing our country,” he said. “There’s no more noble, higher calling for an individual to create a company, see your vision come to life, and to employ people. Families get supported, kids get to go to good schools in the community, you start to shop in the mall, you start to eat in the restaurants, and the money stays within the community.”

“This is very strategic not just for Ballston, but for our country,” Leonsis added. “If we are to make an investment… we want a commitment that you’ll stay in this community that’s treating you and supporting you so well.”

Leonsis said that small business in particular can help “get young people get back to work” and out of their parents’ homes.

“We should never lose sight of the importance of small business,” he said. “Big companies right now retain earnings and shed jobs. Small businesses are creating all of the new opportunities and all of the innovation that’s keeping us competitive against global competition.”

Leonsis started and ended by addressing a topic that was on the minds of many — one concerning the return of dozens of wealthy individuals to the Ballston area.

“Thank you, and let’s go Caps,” he said, concluding his remarks.

Disclosure: The Ballston Business Improvement District is an ARLnow.com advertiser.