A new massage business is coming to Campbell Avenue in Shirlington.

The business, Massage Forever, is under construction in what were formerly two retail bays, housing the Cakelove pastry shop and Periwinkle boutique.

Massage Forever “provides full-service body massages to alleviate chronic pain, stress and tension using therapeutic massage techniques,” according to the Village at Shirlington website. “Trained and licensed personnel will provide quality professional massages in a high-end therapeutic massage spa facility that serves as a one-stop shop for all massage needs.”

No word yet on an opening date.


The former Dominion Pet Center at the Lee-Harrison Shopping Center is being replaced by two businesses, including another pet store.

Going in will be Kriser’s Natural Pet Store at 2501A N. Harrison Street and speciality ice cream shop La Moo Creamery at 2501B N. Harrison Street.

Dominion Pet Center closed last year after facing stiff competition from internet retailers and the opening of a large chain competitor, Unleashed by Petco, across the street. It first opened in 1981.

Now Kriser’s and La Moo will fill the 3,113 square feet of available space between H&R Block and the Sushi-Zen Japanese Restaurant.

For Kriser’s, the move represents an expansion of its presence in Arlington, as it already has a location at 2509 N. Franklin Road in Clarendon. The store, which has locations elsewhere in Virginia as well as California, Colorado, Illinois and Texas, offers natural pet food and other products, grooming and training help.

Based on a permitting application submitted to the county, La Moo will be a retail ice cream parlor. No other details were available on its website.


Construction is almost complete at Marymount University’s “Newside” building, and it has landed its first retail tenant.

Permit applications filed with the county indicate that Starbucks will move into the property at 1000 N. Glebe Road in Ballston.

The coffee giant would be the first to commit to moving into the new building’s 5,000 square feet of retail space. The structure replaces the “Blue Goose” that was demolished in 2015.

Two buildings are under construction on the site: a nine-story office building and a 12-story, 267-unit residential building.

The former will be owned by Marymount University, with the university using six floors as office and educational space. The top three floors will be leased out as office space.

Between the two buildings, there will also be a 10,600-square-foot public plaza and pedestrian passageway.

Construction is expected to be completed this summer.


A new cafe appears to be arriving at the Columbia Place condo complex near Columbia Pike

Building permit applications have been filed with the county for a “new cafe and lounge in an existing mixed used building” at 1107 S. Walter Reed Drive.

Currently, the 14-unit building also hosts the Pureluxe Nails and Spa nail salon on its first floor. It is across the street from a branch of the BB&T Bank and the Avalon apartment building (formerly the Halstead), and is a block from Columbia Pike.

But there appears to be plenty of work to be done ahead of the new cafe’s opening.

The county’s online permitting system notes that permit applications in building, mechanical, plumbing and zoning categories have been rejected since the initial paperwork was filed March 8.

There are two potential cafe competitors nearby: Starbucks and Rappahannock Coffee, which is slated for redevelopment.

A spokeswoman for the county’s planning department did not immediately respond to a request for comment.

Hat tip to Chris Slatt


1812 N. Moore Street (photo via Monday Properties)

The Arlington County Board approved Tuesday a $12 million package of state and local grants for the relocation of Nestlé’s U.S. corporate headquarters to Rosslyn.

The food giant will receive $6 million in Commonwealth Opportunity Fund grant money from Virginia. COF money is incentive-based, and requires at least $36 million in capital investment and 748 new jobs with an average annual salary of $127,719.

That state grant will be matched by the county’s Economic Development Incentive grant and related infrastructure improvements. The $4 million EDI grant has the same requirements as the state grant but also requires that at least 205,000 square feet of space be leased.

The additional $2 million in infrastructure improvements is already planned in the county’s Capital Improvement Plan, said Christina Winn of Arlington Economic Development.

Winn said those improvements include the Corridor of Light public art installation on N. Lynn Street, the Lynn Street Esplanade and Custis Trail Improvement project, and relocation of bus stops on N. Moore Street.

The combination of grants shows “everybody giving a little bit to get so much back,” Winn said. She added that such incentives help Arlington stay competitive against its regional rivals, and that such programs are only used 7 percent of the time, when AED looks to attract big companies like Grant Thornton.

Board vice chair Katie Cristol said that she has previously been “skeptical” of such incentive programs, but that she sees their value in cases like this. Nestlé is projected to bring $14.2 million in net tax benefit to Arlington, and will bring an anchor tenant to the previously empty skyscraper at 1812 N. Moore Street. The move is seen as a big economic development win for the county.

“The case has been well made about what this means for Arlington County and why this is a significant decision on the part of Nestlé,” Cristol said.

Photo courtesy Monday Properties


Four clothing stores, two eateries and a coffee store will be open before the end of spring at the Fashion Centre at Pentagon City.

Women’s clothing store ELOQUII is now open in a pop-up location near Kate Spade New York, in the space once occupied by its parent company, the Limited, on the mall’s second level. ELOQUII offers clothing for women in dress sizes 14 and up, and also provides wide width footwear and accessories.

On the same level, Ministry of Fashion has opened its first mall location, having started in 2014 in Georgetown. It looks to provide quality menswear as well as clothing for women, and supports local businesses and talents.

Just two spaces down from Ministry of Fashion and near Macy’s is New York & Company, a specialty retailer of women’s apparel and accessories.

On the edge of the mall’s food court, Indian eatery Naan & Beyond opened earlier this month. The fast casual restaurant offers a variety of Indian staples.

The coming months will bring several new options at Pentagon City. Sugar Factory is slated to open April 1 on S. Hayes Street next to honeygrow as the mall continues to expand. The candy shop and restaurant is famed for its celebrity-endorsed Couture Pops.

The Nespresso boutique is now expected to open May 1 on the ground level at the S. Hayes Street entrance. The store will sell Nespresso coffee and other products and accessories, as well as offer complimentary tastings. The spot was once occupied by Belmont Jewelers.

Finally, The Shoe Box will debut at the Fashion Centre later this spring on the mall’s first level near Nordstrom. It brings more than 50 years of experience in footwear, and contains more than 30 luxury brands as well as its own self-titled house line.


A new women’s clothing and accessories store opened December at the Lee Heights Shops, replacing the recently-shuttered Lemon Twist Arlington.

Lemoncello Boutique at 4518 Lee Highway is a family-owned store that sells clothes for women of all ages, including young children and babies. It opened under different ownership from the previous store.

It also sells gifts and other items, including photo frames, jewelry and beauty products. Brands sold include Vineyard Vines, Scout and local jewelry designer Second Daughter, owned by Jessica Speckhard.

Lemoncello replaced Lemon Twist, which sold similar items and brands from the time it opened on Lee Highway in the late 1980s until it closed last year.

The store was part of a small retail fashion chain.

As of yet, the other Lee Heights Shops store to close recently, Bradshaw’s Children’s Shoes, appears not to have been replaced. It shuttered last year due to the owners’ retirement, after the store had served Northern Virginia since 1834.


(Updated at 10:53 a.m.) A new fitness studio is now open on the ground floor of the Beacon at Clarendon apartment building.

The business, Neighborhood Barre, opened its doors at 1148 N. Irving Street about two weeks ago, according to franchise owner Eileen McCarthy.

Neighborhood Barre offers workouts that mix dance conditioning, pilates and isometric exercise techniques. This is the first D.C.-area gym for the company, which has locations in Tennessee and Alabama.

McCarthy, a longtime barre enthusiast, said she got the idea to open the studio after many years of trying different kinds of exercise routines.

“I had been doing barre workouts on my own,” McCarthy said. “It was a big stress reliever for me. It’s intense, but it’s not off-the-wall intense.”

The ballet-inspired barre workouts are suitable for people of any fitness level, she added.

Though she considered several other locations, McCarthy said opening a fitness studio in Clarendon was a “no brainer.”

“It’s just such a good mix of people and densely populated,” she said.

Neighborhood Barre currently offers five classes each weekday and three classes on Saturday and Sunday, but more classes are on the way, McCarthy said.


One of the owners behind a local burger restaurant has a new business venture that doesn’t revolve around food.

Basic Play, a new recreational venue, opened at 2024 Wilson Blvd on Monday. The indoor playground is located next door to its sister business, Basic Burger.

“One of the owners of Basic Burger has two little ones,” said Basic Play director Ana Castillo, who did not give the owner’s name. “Through his personal life, he’s realized there’s a limited number of businesses in northern Arlington that are dedicated to younger children.”

The play area, which is designed for kids under 40 inches tall, features soft BPA-free surfaces that are cleaned with non-toxic disinfectants after every play session.

“We strive to make sure our place is as welcoming and open to as many people as possible,” Castillo added.

Basic Play offers “open play” periods that last 50 minutes and cost $10 per session. The business also hosts birthday parties and special events.


CycleBar under construction on Columbia Pike (photo via Facebook)A new indoor cycling studio is coming to Columbia Pike.

CycleBar, which offers vigorous instructor-led spin classes set to “mind-blowing” music playlists, is coming to 3400 Columbia Pike, according to its website.

Its next-door neighbors include Sugar Shack Donuts and Chipotle.

Construction on the new studio is currently underway, according to the business’ Facebook page.

“We’ve turned up the volume on the indoor cycling experience,” the Facebook page touts. “CycleBar unites you with riders of all ages and fitness levels by creating an unparalleled multi-sensory, intoxicating journey.”

CycleBar has dozens of studios throughout the U.S.

Photo via Facebook


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