Ouli screen shotA long-time Arlington technology firm has a new solution for those times when you can’t decide where to have dinner — or get your nails done or have a prescription refilled or find unique gifts, among other activities that require decisiveness.

Ouli is a free app that helps narrow your selection to three nearby, viable choices that become more refined to your needs and tastes the more you use it.

“Ouli is a mobile concierge in the palm of your hand,” said Pierre Malko, CEO of Dante Inc., the Arlington-based software company that’s been building technological innovation since 1998. “It reduces the time spent to have a great experience.”

Malko got the idea for Ouli after being frustrated by the limitations of existing consumer-feedback based services. “You may find good reviews and have everyone agree on trying a restaurant, for example, but you’ve wasted your time because it’s booked or not available, and in the end you are disappointed,” he said. “The search function doesn’t know what your intent is — an anniversary, a birthday, happy hour? They are devoid of context as to what you want to do.”

With Ouli, released in January, you quickly fill in a checklist of when, where and what it is you want to do — and why. The why is a key factor in the Ouli difference.

Ouli screen shot“It learns the more you use it,” said Malko. “It brings context. And it only returns things that are available so there is no disappointment.”

And when you make your choice, in the future, Ouli will book it for you.

When a customer accepts an Ouli offer, at that point the merchant is charged a small fee, which is why local merchants are eager to sign on. Ouli increases foot traffic and automates customer engagement for the merchant.

At the moment Ouli has some 100 Arlington merchants in the database (expansion to other regions, as well as even more functionality, will come in the near future.)

In addition, Ouli has a handy option that uses your location to offer reduced prices and specials to users as they walk by a member merchant.

Wait. What?

“Ouli has two ways of engagement,” Malko said. In addition to “learning” your wants and needs with your data input, Ouli also takes initiative to inform you of deals at favored merchants when you least expect it.

“When you walk by establishments of interest to you, you may be notified of special deals. But the notifications are made only if they are pertinent to you — you are not bombarded with notifications that may not be of use.”

Ouli can be downloaded here for immediate use.

This is a sponsored business profile written for ARLnow.com by Buzz McClain.


Virginia Center for Orthodontics
1600 Wilson Blvd, Ste. 810
Tel: 703-774-3070
Email: [email protected]

Rarely have the words “orthodontist” and “fun” been used side by side, but the newest orthodontist in Arlington specializes in more than just fixing smiles, she creates them.

Which explains the monkeys in the office suite.

“We have a really fun atmosphere,” said Dr. Crissy Markova from her office at Virginia Center for Orthodontics at 1600 Wilson Blvd., near both Courthouse and Rosslyn Metro stations. “Our patients travel to us from all over the United States and the world–they’re always coming and going–so we give them our office mascot, a stuffed monkey named Bob, that they can take to travel with them.”

Don’t think the monkeys are just to keep kids smiling: Grownup patients getting Invisalign have been known to adopt them as well.

You would think monkeys and lively music in the waiting room would be enough to set a business apart, but Dr. Markova, who opened the practice just last June, said “the biggest differentiating factor from other practices is that we are really convenient. We’re here up until 7 o’clock at night to be really accommodating. When a practice closes at 4:30 or 5, you have to take off work or school, and we want to help avoid that.”

After completing her Doctorate of Dental Medicine from the Harvard School of Dental Medicine, Dr. Markova, a Michigan native, relocated to Northern Virginia when she was a resident at Washington Hospital Center and, as a resident team leader, at Children’s National Medical Center Cleft Lip and Palate Craniofacial Clinic.

“I discovered I really loved the area,” she said, and that’s when she decided to hang her shingle in Arlington, with high-rise views of the city and Georgetown across the river. It took a year-and-a-half to build a state-of-the-art the office from the ground up–“with all the bells and whistles,” she said. “There is nothing in the field of orthodontics that we don’t have in the office.”

Her favorite new gadget, if you can even call something this high-tech a gadget, is a 3D scanner that eliminates the need to make uncomfortable impressions or molds of teeth. “We can do 3D modeling of anybody’s teeth,” she said. “And I get to geek out on the 3D scanner.” And this comes from someone who owns two patents for orthodontic bracket designs.

Besides stuffed monkeys and cutting-edge technology, Markova prides her practice on community involvement. “It’s a really big focus for us,” she said. The Arlington Soccer Association, Discovery Elementary, Gunston Career Day, Girls on the Run, and Arlington Little League are some of the events and organizations she’s supported.

The practice accommodates an expanded list of insurance carriers as well as a zero-percent financing plan for braces and Invisalign. Find Dr. Crissy Markova’s Virginia Center for Orthodontics on Facebook, on the web or by calling 703-774-3070.

The preceding was a sponsored local business profile written by Buzz McClain for ARLnow.com.


It’s the calm before the storm.

Reagan National Airport was surprisingly empty of departing and arriving passengers before lunchtime today, where several airlines have already cancelled flights ahead of the impending snowstorm.

TSA security lines were short, and passengers moved through in unusually quick fashion.

But the tranquility was temporary, according a friendly TSA officer on break who declined to be identified. “We’re about to get slammed,” he said. “Come back around [3 p.m.] and see the difference.”


File photo of permits for a Pinkberry store in Clarendon

(Updated 12:24 p.m.) After several months of testing, Arlington County’s new ePlan Review process for submitting building permit and land disturbance applications will go online February 1. No paper submissions will be accepted after that, saving builders a trip to the Department of Community Planning, Housing and Development’s Courthouse headquarters–except to pay the fees.

The change speeds up the application process for residential and new construction, additions and renovations by about 25 percent, said CHPD director Steve Cover. Electronic processing allows copies of plans to be sent electronically to the various divisions involved in approving permits, eliminating time-consuming hand-delivery of paper copies.

“We’ve had about 12 volunteers help test it and work out the kinks,” Cover said. “And according to my staff, all systems are go for February 1.”

The ePlan Review is one of the first improvements for doing business in Arlington in the on-going One Stop Arlington program, Cover said. As other streamlining elements of the program are added, the time it takes to approve or deny a permit will continue to speed up.

But for now, applicants for building permits still will have to pay fees in person. To make payment online feasible, Cover said, “is a significant change. But probably by the end of 2017 it will be fully operational.”

File Photo


Winter storm Jonas hasn’t even made it to Arlington and panic has already set in. Store shelves are dwindling. Virginia is in a state of emergency. Metrotrail this afternoon announced it would suspend service across the entire system starting tomorrow night at 11 p.m. and remain closed all day Saturday and Sunday.

But all this panic is likely for good reason: More than 100 traffic accidents took place in the region during Wednesday’s pre-storm flurries (Arlington apologized for the road conditions). We shudder to think what’s going to happen should Jonas begin dropping the reported up-to-20-inches of flakes on us Friday afternoon.

Multiple county agencies have mobilized in an effort to keep things as civilized as possible. In Arlington, there are more than 100 county drivers working 12-hour shifts, driving 47 county trucks with another 30 or so on contract standing by.

The 9,000 tons of salt ready to be spread on roads is 1,000 tons more than last year, and there’s also 200 tons of sand at the ready. Still, most government agencies in the area are repeating the same message: Do not leave home.

We’ve put together a few resources you should know about how to cope with snow in Arlington.

  • Here’s the snow removal hotline: 703-228-6485. Or instead, use this form to report an issue. On the other hand, maybe they’re on the way; use the number to call for service updates.
  • Ever wonder why three days into a “weather event” your street hasn’t been plowed? You might not like the answer, but here it is.
  • So you got to the end of the street but slid sideways into a snow bank? And then when you came back the car was gone? Oh, no, you got towed. You’re going to want to call this number: 703-558-2222. Maybe you should have checked if Metro is running.
  • Did you lose your power too? Here’s where to report it with Dominion Virginia Power or to find out why it’s still out.
  • Here’s a list of closings and delays at county agencies. They can’t get to work either.
  • If you can get the door open and step outside, there are nine miles of trails the Parks & Rec gang are keeping plowed for your hiking pleasure. Snow shoes optional.
  • This winter the county is experimenting with plowing tracks into protected bicycle lanes. If you ride your bike in the snow, make sure you know what you are doing.
  • Remember, you need to shovel that snow in front of your house, no matter how deep it is. It’s the law.
  • In addition, Arlington Fire would like you to “adopt a hydrant”; so does your dog.
  • Out of bread, milk and toilet paper already? You should have prepared better by reading this first.
  • If you can get out of the house, head to one of three Arlington parks–Virginia Highlands, Mosaic Park and Bluemont Park–to watch front-end loaders pile snow into a massive snow melting machine. Beats watching another episode of “Sponge Bob.”
  • Here’s a bunch of important county emergency phone numbers in a single pdf.
  • And please, check on your elderly and handicapped neighbors. We’re all in this together.

Executive Menswear

(Updated at 3:58 p.m.) After four years of business, Executive Menswear at the Crystal City Shops will soon sell its last necktie. The store is at 2117 Crystal Plaza Arc, but not for much longer.

With all inventory reduced to 70 percent off and a sign thanking customers for “several years of business,” the shop is set to close its doors “very soon,” said an employee who preferred not to be identified. “It could be today, maybe tomorrow, but very soon.”

There were still plenty of jackets, sport coats, dress shirts, neckties and footwear on the racks on Thursday when an ARLNow reporter visited the shop.


Switch's Toby Russell and Gov. Mcauliffe at Shift

Arlington’s population of engineers and project managers will grow by 100 by 2017 as San Francisco-based disruptive technology firm Shift builds a technology operation in Crystal City.

Virginia Gov. Terry McAuliffe announced today that Shift will invest $20 million in its East Coast engineering center in Arlington as part of its national expansion. The announcement was made during a reception at Crystal City business incubator 1776, where the company will have its local headquarters.

Shift executive Toby Russell said the company’s disruptive technology does for the automotive industry what Airbnb does for hotels. “We use technology to make buying and selling cars easy and delightful,” he said. Consumers input information about the car they want to sell into the Shift website, get a quote, have their car picked up by a Shift employee and then receive a check when the car sells. Shift handles paperwork, test drives and price negotiations.

Shift has raised $73.8 million in two public offerings.

Russell, who is originally from Alexandria, said he would like to see the Shift “serve as a bridge between Silicon Valley and Virginia. We believe this kind of bridging is what technology expansion [in the region] needs.”

Russell added that it was McAuliffe’s visit to the firm’s California headquarters that convinced them to build the engineering center in Virginia.

Arlington County Board Chairman Libby Garvey, in presenting a key to the county to Russell, applauded the arrival of a technology company as federal spending in the region winds down.

“Arlington is in the midst of a surreal change,” she said. “Having our buildings filled with federal agencies is a thing of the past.”


Tree on Washington Blvd

(Updated at 5:17 p.m.) Two mature trees along Washington Boulevard at Pershing Drive were given severe trims earlier this winter, leading at least one nearby resident to call the trimming “vandalism.”

The trees in the sidewalk in front of Texas Jack’s Barbecue, Second Ascent Consignments and State Farm Insurance — until recently, home of the longtime Corner Cupboard antique shop — were subject to the harmful pruning method called “topping.” The leaf-bearing crowns and the lower limbs have been removed, leaving behind what are essentially 10-foot tall stumps.

The International Society of Arboriculture says topping is “the most harmful pruning practice known.”

Arlington County Department of Parks and Recreation told ARLnow.com they did not trim the trees and have sent letters to nearby businesses as part of an investigation.

As the county didn’t perform or approve of the cutting, the reader, who prefers to remain anonymous, considers the non-permitted trimming unlawful and the act can be defined as vandalism.

“Vandalism is a crime, and these trees are city property — their destruction is just as illegal as tearing down county street signs or spray painting a county vehicle.”


The seasonal ritual of stocking up on pre-blizzard household goods began in earnest this afternoon as shoppers clamored for bread, milk and other perishables in advance of Friday’s predicted double digit snowfall. Toilet paper, although not technically perishable, was also in high demand.

“I’ve been doing some recipe planning and planned out the week,” said Brittany Yam at Mom’s Organic Market at 1901 North Veitch Street. The mother of three from Donaldson Run was pushing a nearly full basket loaded with bread, fruit, frozen chicken strips and her daughter.

“You’re taking gamble with the snow,” she explained. “Is it going to be five inches or 20 inches? You have to take the bet and prepare for it.”

By the looks of the basket, she’s betting on a blizzard. And among other items, she’s anticipated the possibility of “cabin fever” and stocked up on baking supplies. “For baking projects, in case we get snowed in,” she said.

At the Safeway at 3713 Lee Highway at Maywood, all the shopping baskets were in use at 1:30 p.m. Meanwhile, at the Giant Food at 3115 Lee Highway in Lyon Village, the lines to the cashiers were prohibitively lengthy, snaking a distance down the aisles and creating a mournful pallor over the customers.

Things were calmer at Westover Market at 5863 Washington Boulevard, but the frequent customers also concentrated on the essentials, particularly the T.P. and bread.

Owner Suki Hicks said in 10 years, “we never close–not for snow or rain or anything. We will stay open.” As for the store’s well-known wall of beer, “and we’re never going to run out of beer,” she said.

Hicks adds that the popular fire pits in the adjacent Westover Beer Garden will be burning as well, no matter what the weather.


It’s hardly camping weather, but Lisa Peregory, owner of the new Second Ascent Consignment shop at 2757 Washington Boulevard, says business has been as brisk as the temperatures in the two months since the store opened.

The store specializes in casual clothing, outerwear and footwear for men, women and children, as well as specialized gear for camping, hiking, paddling and climbing, sold on a consignment basis. Customers bringing in clothing receive 45 percent of the sale price when the item sells. For items over $150 the split is 50-50.

Customers can peruse popular brands such as North Face, Patagonia, Columbia, Arc’teryx and REI in the store.

The idea for reselling adventure gear came to Peregory last summer while volunteering for the Turtle Island Preserve girls’ primitive camp in North Carolina. The lifelong Arlington resident decided then to abandon a 34-year career in intellectual property and open the shop.

So far, the adventure in adventure gear is paying off in sales and consignments.

“We’ve been really well received by the neighborhood,” Peregory said. “People come by to see how we’re doing and tell us we’re a wonderful addition to the neighborhood. And some come by with their dogs for a dog treat.”


911Arlington County and the City of Falls Church residents are getting closer to being able to text emergency messages to dispatchers at the 911 call center in Arlington.

County staff members are being trained this week on the long-awaited “text-to-911” capability and the service is nearly ready to go, said Office of Emergency Management spokesman John Crawford. “The only thing we’re missing is an exact launch date,” he said.

The technology was unveiled in 2010 during a press conference with then-FCC Chairman Julius Genachowski and county officials. Refining the technology and coordinating implementation with other regional emergency systems delayed the launch.

Callers to 911 will be able to text SMS messages if their mobile phone carrier and their data plans allow SMS texting. Older phones, particularly the “flip” phone variety, most likely will not work with the system. Photo and video transmission capability will be launched later.

Even after the texting option is available, OEM still prefers old-fashioned phone calls. “The motto we’re using is, Call if you can, text if you can’t,” said Crawford.

Texting in emergencies is useful for those who are deaf and hard of hearing, unable to speak in an emergency or in a situation where calling is unsafe, such as an “active shooter” scenario.

Fairfax County Emergency Services began the service last September.


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