An Arlington County police officer received a little holiday cheer from a secret gift giver yesterday.

One of the department’s officers found a gift card and note of gratitude left anonymously on the windshield of an ACPD cruiser.

https://twitter.com/ArlingtonVaPD/status/814196016933117952

That kind of appreciation isn’t exactly a common occurrence for the ACPD. Typically only the officers working on Christmas receive a little something extra: a meal provided by an employee group.

This holiday season there was, however, another notable demonstration of appreciation when a Brownie troop dropped off festive reindeer-shaped treats last week.

https://twitter.com/ArlingtonVaPD/status/812010035257581568

No matter how big or small, members of the ACPD are grateful for positive recognition from the public, both during the holidays and throughout the year.

“We appreciate the support we receive from our community,” said police spokeswoman Ashley Savage. “We’re often asked how citizens can show their appreciation for our officers. A simple thank you and handshake goes a long way for those working over the holidays.”


So many notable people died in 2016 that the losses have contributed to some Twitter users dubbing this the #WorstYearEver. Now the Arlington Public Library has compiled a list of its books, DVDs, and music files that users can borrow to find out what made some of these people stand out from the crowd.

The list is not comprehensive because the library does not own items relating to every single notable person who died this year. It does, however, include items related to 67 well-known authors, performers, activists, scientists, and public figures.

Some of the items on the list are:

  • All You Need Is Ears by George Martin: An autobiography of the record producer and composer best known for his work with The Beatles.
  • "Starman" by Paul TrynkaDavid Bowie: Starman by Paul Trynka: The book examines Bowie’s many artistic reinventions and broad influence on the entertainment world.
  • Heimlich’s Maneuvers: My Seventy Years of Lifesaving Innovations by Henry J. Heimlich: An autobiography of the thoracic surgeon best known for inventing the technique to stop choking.
  • Arnold Palmer: Memories, Stories, and Memorabilia by Arnold Palmer: An autobiography of the professional golfer who many consider the greatest player in the sport’s history.
  • The Breakthrough: Politics and Race in the Age of Obama by Gwen Ifill: The Peabody-Award winning journalist’s continuation of her long-time coverage of America’s race issues.
  • "I'm Your Man" by Leonard CohenI’m Your Man by Leonard Cohen (DVD): The documentary covers Cohen’s life and work and includes interviews with artists he inspired.
  • Star Wars: Episode IV — A New Hope (DVD): The sci-fi film features Carrie Fisher in her iconic role as Princess Leia.
  • Crazy Town: The Rob Ford Story by Robyn Doolittle: The biography covers the life of the controversial former Toronto mayor known for his drug- and alcohol-fueled antics.
  • 40 Greatest Hits by Merle Haggard (eMusic): The music file includes songs spanning the country legend’s career.

Police car (file photo)Police are investigating a reported armed robbery that prompted a lot of law enforcement activity in the Cherrydale neighborhood early Wednesday morning.

Arlington County police officers responded to the 1500 block of N. Quincy Street around 12:30 a.m. after two male suspects reportedly approached three victims who had been walking in the area.

One of the suspects brandished a gun and demanded the victims’ belongings, according to police.

Police say the suspects took off on foot so they brought in an ACPD K-9 unit to track them. Fairfax County Police assisted with the search by sending a helicopter.

The suspects were not apprehended and the investigation is ongoing. From an ACPD crime report:

ARMED ROBBERY, 1500 block of N. Quincy Street. At approximately 12:25 a.m. on December 28, officers responded to the report of an armed robbery. Three victims were walking in the area when they were approached from behind by two male suspects. One of the suspects brandished a firearm and demanded the victims’ belongings. The suspects then fled the scene on foot in an unknown direction. A K9 track and an aerial observation assisted by Fairfax County Police helicopter were negative. The first suspect is described as a black male approximately 6’0″ tall, wearing all black with a black bandana over his face. The second suspect is described as a black male, approximately 5’5″ tall, with a slim build. He was wearing a gray hooded sweatshirt. The investigation is ongoing.


State General Assembly (via Virginia General Assembly)Arlington County’s delegation to the Virginia General Assembly will hold its annual public hearing to discuss with residents the legislative priorities for the new General Assembly session that begins on January 11.

The public hearing will be held on Thursday, January 5, in the Arlington County Board Room (2100 Clarendon Blvd., #300) from 6:30-8:30 p.m. Citizens can sign up on the night of the hearing to address the legislators. Each speaker will have up to three minutes.

“The direct participation of an active citizenry helps me represent the 30th District more effectively,” said Sen. Adam Ebbin. “I encourage and welcome all residents… to attend our delegation’s hearings.”

Some of the legislation on the 2017 roster that has been proposed by Arlington representatives includes:

  • Paid family leave, proposed by Sen. Barbara Favola: Under this legislation, the Commissioner of Labor and Industry would develop an implementation plan for a paid family leave program.
  • Reporting lost or stolen firearms, proposed by Sen. Barbara Favola: This bill would require a person who legally possesses a firearm to report its loss or theft to police within 24 hours of discovering that it’s missing.
  • Same-sex marriage, proposed by Sen. Adam Ebbin: This legislation would repeal the parts of Virginia’s constitution banning same-sex marriages and civil unions.
  • Governor’s term of office, proposed by Sen. Adam Ebbin: This legislation would allow Virginia’s governor to serve consecutive terms. Currently, governors cannot run again immediately after serving one four-year term, but they can run again in a future election.
  • Firearm locks, proposed by Sen. Janet Howell: The bill would make it illegal to sell or transfer a handgun to anyone without the person being provided with a locking device for the handgun.
  • No-excuse absentee voting, proposed by Sen. Janet Howell: This would make it acceptable for any registered voter to vote absentee in person without having to provide a reason.
  • Required immunizations, proposed by Del. Patrick Hope: The bill would require children to receive an immunization for meningococcal disease (which causes bacterial meningitis) in order to attend school.

Startup Monday header

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

College students fall asleep in class. It’s an age-old issue. But a new solution to the problem is what prompted the launch of Sunniva, an Arlington-based “super coffee” beverage business.

A couple of years ago Jordan DeCicco was that guy who kept falling asleep in his classes at Philadelphia University. The freshman tried to stay awake using the energy drinks or pre-made coffee beverages available at convenience stores, but he didn’t like all the sugar, fat, caffeine, and calories that accompanied the beverages.

He learned about Bulletproof Coffee — a blended mixture of coffee, grass-fed butter, and MCT oil — and found that it definitely gave the energy boost he needed to stay awake through class. He tried making it in his dorm room but that wasn’t really practical for a few reasons. First, making it ahead of time and trying to chill it resulted in the butter going back to its solid form. Second, it was loaded with fat from the butter. Finally, Jordan just wasn’t a fan of the taste.

Sunniva "super coffee" beverageThat’s when he started making his own coffee drink and it seemed to be a winner. So much so that other students took notice and DeCicco began selling the drink out of his dorm room. He felt like he was onto something and enlisted help from older brother Jake, who at the time was in business school at Georgetown University.

“We’re very much accidental entrepreneurs,” Jake says. “We were just tired college students who needed an energy boost.”

Sunniva’s combination of Colombian coffee, coconut oil, and a lactose-free milk protein is a low-fat, low-cal beverage that, according to Jake, offers a longer-term energy boost compared to other products that often provide an energy spike and a crash later. Each bottle has 90mg of caffeine, which is pretty standard for an 8 oz. cup of coffee.

Sunniva is now about a year old and based out of the WeWork space in Crystal City. Oldest brother Jim is now the CEO and joins middle brother Jake in running the business, while youngest brother Jordan has gone back to school after taking a year off following his freshman year.

The business is coming full circle and targeting the very audience from which the original idea sprouted: Sunniva has found a substantial niche market on college campuses. It therefore relies heavily on digital marketing channels that younger audiences use: Facebook, Twitter, Instagram, blogs, and vlogs, to name a few.

“Being started by tired college kids for tired college kids, we really take advantage of this digital age,” Jake says.

The DeCicco brothers, who launched Arlington-based SunnivaThe brothers often are featured in the various social media posts. “We definitely have a personality behind the brand,” Jake says. He laughs as he points out how they often go by “oldest brother, middle brother, and youngest brother” instead of by formal titles like CEO, COO, or founder.

In addition to a growing market on college campuses, Sunniva also has found a home in the cold beverage section of 32 Whole Foods stores in the Mid-Atlantic region, as well as on Amazon.

The product is processed at an aseptic facility in Buffalo, New York. The business tried out different manufacturers and different modes of pasteurization before landing at the current facility. “We had to scale our business appropriately to get there,” Jake says.

Sunniva currently processes about 200,000 bottles per batch. The product now is made in such a way that it doesn’t require refrigeration before opening; it’s shelf-stable for nine months.

Sunniva’s business plan involves further expansion into other Mid-Atlantic and northern East Coast markets up to Boston, with a longer-term goal of becoming a national brand. But the goal for early 2017 is to work on more local market penetration. The brothers want Sunniva to be the “premier bottled coffee in the Washington, D.C. area.”

“Reaching profitability is not a metric we use right now,” Jake says. “Right now we’re really focused on our philosophy of ‘win where you live’ and being hyperlocal.”


View of Key Bridge, the Potomac River and D.C. from the Waterview building in Rosslyn

There’s a renewed push for action on the decades-old plan to build a boathouse in the Rosslyn area.

County and federal officials want the public to know that although the project has stopped and restarted several times, it definitely hasn’t been scrapped.

The idea of a boathouse has been supported by the county, by residents (particularly families of high school crew team members) and by developers.

Arlington County has been working on various forms of the boathouse project since the 1990s. It has collaborated with the National Park Service because the county’s shoreline along the Potomac River technically is NPS property.

Map of land acquired for proposed boathouseIn October, the county requested that the Commonwealth of Virginia quitclaim any interest it has in the street that fronts the property at 1101 Lee Highway. The county had purchased the Lee Highway land parcel in 2014 for $2.4 million with the listed intent of using the land for possible boathouse-related purposes.

The county requested the quitclaim because it’s unclear exactly who owns and maintains this small portion of the land along the former Lee Highway right of way. VDOT now has to approve the quitclaim — which has no fiscal impact to either party — and the county believes that should happen by or shortly after the new year.

The county points out that this section of land also is the only service vehicle access point if a boathouse is built. Public parking and drop-offs would be located in a safer area further away from the busy intersection with N. Lynn Street and the I-66 off-ramp.

Any progress on the boathouse plan is theoretical until NPS completes an environmental study — as required by law — showing how such a project would impact the area’s natural and cultural resources.

NPS launched an environmental impact statement (EIS) in 2012, with funding secured by former Rep. Jim Moran (D-Va.). The study involved getting community feedback on locations for a potential boathouse.

But the EIS was put on hold and NPS is investigating whether it can instead do an environmental assessment, which is a similar but less intensive study that takes less time to produce. The EA would incorporate the information already gathered during the now-stalled EIS.

NPS launched a transportation study last year to determine what impact a boathouse would have on the area’s existing transportation network. The agency has been collaborating with Arlington County and VDOT for that study and in compiling a final report on the transportation impacts.

Proposed locations for Arlington boathouse Although 1101 Lee Highway was intended to be a location for a boathouse facility, that’s actually not set in stone. That parcel of land is called an “upper site” and cannot effectively host a boathouse on its own without a nearby “lower site” near Theodore Roosevelt Island where boats could be stored and launched. If NPS deems another site better suited for a boathouse, Arlington County could use the Lee Highway land for something else.

“In addition, or as an alternative use, the county may put other passive or recreational uses on the parcel,” said Arlington Dept. of Environmental Services spokeswoman Jessica Baxter. “We need to wait until a final determination is made by the National Park Service on the parcel, so other uses aren’t actively being pursued.”

A study for another hot project — the Rosslyn-Georgetown gondola — in relatively the same area was released last month, but Baxter says it’s far too early to consider that an option for the land parcel. In fact, she said it’s premature to even comment on the feasibility of a possible gondola project because the study hasn’t even been reviewed or vetted by county staff.

As far as the next steps for moving forward with the boathouse, NPS hopes to announce a decision about the environmental study and its possible transition to an environmental assessment by early 2017.

If the agency announces it is able to go forward with an EA instead of an EIS, it could potentially reveal a preferred boathouse site at that time as well, although the location decision is not required until the final environmental study results are released.


Startup Monday header

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Leaf College SavingsThe skyrocketing cost of higher education can make saving and paying for college overwhelming. So you might want to “leaf” the burden to the experts.

Leaf College Savings co-founders Juan Aguilar, Chris Duffus and Josh Bixler set out with the goal of making it easier to save for college. More specifically, they wanted to find an easier way to give the gift of college savings because, as Aguilar says, “it’s a complicated web out there of college savings.”

The collaborators previously had been colleagues at another Arlington business and regrouped a few years after that company sold. Leaf has been around for about three years now and the Rosslyn-based business has nearly 20 employees.

Leaf enables people to purchase an FDIC-insured gift card which transfers money directly into any 529 college savings plan. If the recipient doesn’t have a college savings account, the business will help set one up.

“It’s a gift that says something very special and very specific,” Aguilar says.

Another option Leaf offers is for an employer to allow payroll contributions to go toward a college savings gift, in a similar way to how a 401(k) works.

“That’s the headache we’re solving right now,” says Aguilar. “The gift card is one idea, a payroll deduction… is idea number two.”

Aguilar points out that children are more likely to pursue higher education if they have some savings set aside for it. He says Leaf offers ways to start saving early — for example, by giving one of the gift cards at a baby shower — and all of the contributions will add up over the child’s lifetime.

“We’re not trying to say a gift card will pay for every dime. But we say that every little bit helps and you need to get started somewhere,” he says. “Over time it will grow into something, which is certainly better than not having made a plan or waiting until it’s too late.”

The business continues to evolve and improve based on feedback from customers and research on changes and trends for savings plans. Employees currently are devising a payroll benefits program to help workers pay off their student loans. Leaf is working on the idea with companies interested in using such a benefit as a recruitment and retention incentive.

“The amount of college debt is staggering,” Aguilar says. “Companies love the idea of college savings and helping employees with student loans.”

As a testament to the benefits Leaf provides, Aguilar says he uses the services for his own kids.

“On a personal level, being able to use Leaf myself… it’s good to see the product work and that it really helps people,” he says. “I’m happy that we’re helping people save for college.”


Crabb and Johnson's son wearing dress while cycling

Updated at 12:45 p.m. — The Arlington County Human Rights Commission contacted Crabb and Johnson minutes ago about their appeal, informing them that reasonable grounds do exist to support allegations of discrimination based on gender. The written decision notes that the “no long dresses” policy is not specific and there are “at least twenty-seven images” on the daycare’s website of girls wearing dresses, including some of similar lengths to the boy’s dress. The commission notes that the boy is the only child who has been disciplined over the policy and that Crabb and Johnson received no warnings or reminders about their son’s dress length. The commission says evidence indicates the boy was expelled as retaliation for his parents speaking up about their child’s dress being removed. The Arlington County Human Rights Commission’s Executive Director has been authorized to initiate “conciliation efforts” between the parties.

Earlier: An Arlington couple is accusing a local daycare of discrimination, saying their young son was kicked out for wearing a dress.

Kristen Johnson and Robin Crabb say their son had been wearing a dress to his daycare, the Arlington Children’s Center near Rosslyn, for several weeks when trouble suddenly broke out in November 2015. Arlington Children’s Center has not responded to ARLnow’s multiple requests for comment, but Johnson and Crabb shared their recollection of the events.

Johnson says last year she went to pick up her then-three-year-old son from daycare when she noticed he was not wearing his dress — which was in the style of Elsa’s dress in the animated movie “Frozen” — over his pants and shirt, as he had been when he was dropped off that morning. When her son said the dress had been taken off of him, Johnson questioned daycare employees about why that had happened.

At first she thought perhaps her son had gotten the dress dirty and staff therefore had to remove it. But staff told Johnson that the daycare center’s owner saw the boy wearing the dress and instructed staff to take it off.

“A teacher said [the owner] was irate when she saw my son wearing a dress,” Johnson says. “My son was essentially kicked out because he was wearing dress.”

She points out that although the boy had been wearing a shirt and pants under the dress because it was cold outside, the dress reportedly was taken off of him in front of the other children at the daycare.

“I said no one should take my son’s clothes off until they talk to my husband or myself first,” Johnson says.

An employee reportedly returned the dress to Johnson in a plastic bag but did not provide any additional information. Johnson requested to speak with the owner and staff said the owner would call her. Johnson says although she became angry at the lack of answers to her repeated questions about why the dress had been removed, she realized she wasn’t making progress and left the daycare without becoming disruptive.

Johnson says once she got home she called the daycare and spoke with the director. She recalls that the director also did not answer questions about the dress removal and told Johnson she would have to speak with the daycare’s owner. Johnson admits becoming frustrated at that point and hanging up on the director. “It was not my best moment, but I did it,” she says.

Boy wearing dressShe received a call from the owner shortly thereafter. The conversation quickly became “animated,” according to Johnson and her husband, Crabb, who joined the call when Johnson grew agitated. The couple repeatedly asked the owner if she instructed staff to remove the dress just because it was on a boy. The owner repeatedly stated that the center had a policy against long dresses for safety reasons. But Crabb believes the owner’s animated response to the questions indicates otherwise.

“If somebody violates a policy against long dresses, you don’t have an emotional reaction like that. You just say they’re not allowed to,” he says.

After more discussion about the long dress policy, the owner reportedly told the couple not to bring their son to the daycare again or employees would call police. The owner told the couple that the boy was expelled because of Johnson’s interactions with staff after discovering the dress had been removed.

Johnson says the expulsion is unjustified on those grounds because she was not inappropriate or aggressive with anyone, other than hanging up on the one employee. She says parents and staff who witnessed her at the daycare center on the day of the dress removal have attested to her appropriate behavior during the incident.

Children at Arlington Children's CareAlthough the daycare does indeed have a “no long dresses” rule, Crabb and Johnson say, they had never been warned that their son was violating the policy prior to this incident. Additionally, they say that the vague rule does not even state exactly where on a child’s body dresses are allowed to reach or what constitutes a violation.

The boy received the dress as a hand-me-down gift from one of the girls at the daycare. She reportedly had worn the dress at the center on more than one occasion without any repercussions. In fact, the girl was wearing the dress in a photo featured on the daycare’s website (above left).

Crabb and Johnson point out that the dress was longer on the girl than it was on their son; it reached nearly to the girl’s ankles but only mid-calf on the boy (above right). They say other girls also wore dresses longer than their son’s without reprimand, as seen in another photo from the center’s website (below right).

Children at Arlington Children's CenterCrabb and Johnson are certain their son was discriminated against for wearing non-gender conforming clothing and took their case to the Arlington County Human Rights Commission earlier this year. The commission investigated the case but did not rule in Crabb and Johnson’s favor.

A spokesperson for the Arlington County Office of Human Rights told ARLnow that all matters it investigates are confidential and it will not discuss them with anyone except the parties directly involved.

The commission’s ruling in the discrimination case was based on a number of factors, according to its final written report. One factor is that the parents did not inform the daycare that their son might have a “gender identity issue.” The commission also decided the dress in question was not related to his gender identity because it is a “costume dress,” and it cited insufficient evidence that the boy wore dresses outside of daycare.

(more…)


Startup Monday header

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

The next time you get direct marketing mail don’t be so quick to throw it out without at least taking a look. Consider that Lee Garvey and the employees at Click2Mail may have been the people working hard to get the materials into your mailbox.

Lee Garvey, founder of Click2MailGarvey worked for years at the U.S. Postal Service, starting as a mail carrier in Arlington and moving into other roles, before founding Click2Mail in 2004. His time as a mail carrier exposed him to a lot of local customers who encountered the same problem: They easily could send out a few letters at a time but had difficulty handling large groups of mail.

So Garvey launched a service to make it easier.

“If you’re just mailing five or 10 letters, it’s easy. But when you get into the higher numbers you have to have a system and a postage meter and all that stuff. So I set out to create an online system,” Garvey says. “I’ve experienced the problems we solve for our customers and the way I got started was identifying a problem and finding a way to solve it.”

The small business digitally creates many types of marketing mail, such as when a business sends out hundreds of postcards to advertise a promotion. Click2Mail also can personalize communications so that a car dealer, for example, can send a letter that personally addresses a customer and mentions the type of car the customer recently purchased. Another service is to offer quick turnarounds for “just in time” communications, which tend to be more time sensitive. Garvey says that if a customer submits a digital file by 8 p.m. on a weekday, Click2Mail often can send out personalized notifications as quickly as the next day for a fraction of what such a service used to cost.

“The sender of the postal mail doesn’t have to do anything. They send to us their assets and documents and mailing lists and we take care of the rest,” Garvey says.

Garvey launched Click2Mail while still working at the Postal Service. USPS officially ran it for three years but then decided not to oversee the service anymore. Around that time, Garvey ended up leaving the Postal Service and branched off Click2Mail as a separate entity. The business still partners with USPS, among others, and can be accessed both through its own website and through the Postal Service’s.

Click2Mail employees prepare for a video conferenceClick2Mail has an office in Clarendon and 15 employees who work throughout the United States. Garvey is a huge believer in allowing staff to work remotely at least a couple days a week — even the local employees — and relying on video conferencing for staff collaboration. He says the concept is “one of the benefits of having a largely digital business.”

The Click2Mail team has experienced ups and downs with the fluctuating economy and people’s changing desires to send physical mail, but it currently is in the process of expansion. The business is looking to hire new employees and is revamping its website. Click2Mail has also gained positive exposure thanks recent recognition from Entrepreneur as number 203 on the magazine’s list of the 360 best and most well-rounded small businesses in America.

“We’re very happy with the place where we are and we’re growing,” Garvey says.

Another positive industry trend, Garvey notes, is one that surprises many people: Traditional mail marketing and advertising is back on the rise.

“Businesses that years ago decided that they were going to go all digital and start sending everything by email… they discovered that the level of attention that’s paid to that type of thing is shrinking,” Garvey says. “People are throwing money at the digital world and discovering it’s not as effective as it used to be and the effectiveness of direct mail is increasing.”

Part of that shift may be due to an “everything old is new again” attitude and a “snail mail” revival thanks to millennials. Garvey explains that each year the Postal Service does a household survey and within the last year “they discovered that millennials are very enthusiastic about physical mail.”

But Garvey knows that going about direct mailing completely in an old school fashion isn’t sustainable in the long term. That’s why Click2Mail has continuously updated and modernized its services. It taps into the trend of companies integrating outsourced microservices.

“We have been following closely and adapting our services to that type of model,” Garvey says. “It’s an old thing in a lot of people’s minds, the idea of postal mail. But we’re doing it in a very modern, very technologically savvy way that gives people the opportunity to create mail in a ‘just in time’ fashion that you never could have imagined just a few years ago.”


Startup Monday header

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Sometimes business is booming, branding is on point and more customers pour in without prompting. Other times, a business might need an extra punch. That’s where Punch Digital Strategies comes in.

Punch Digital StrategiesIn the crowded field of digital marketing, the creative strategists at Punch aim to set themselves apart by offering clients the “whole package.” Co-Founder and Creative Director Joe DePalma explains that Punch is a boutique agency and competitors in that space often only focus on one thing, such as brand identity or development or design.

“The success stories we have had is when we started to merge the idea of strategy and content with design,” he says. “From a product delivery standpoint we have a unique approach to how we collaborate. Being in control of not only the content but also the design and development, every facet, makes the final project come to life.”

Co-Founder Brian Tillman adds that “clients are often good at knowing their technical content, but not marketing.” That creates a “mismatched user experience and message. We’re trying to fuse those two things,” he says.

The agency consists of writers, designers and developers who focus on producing digital elements — such as websites, mobile apps, videos and downloadable content — to create the “next generation” for each client’s brand identity and message. The digital aspect allows Punch to be browser-based both internally and while interacting with clients.

“Instead of the old way where you’d do a big reveal on a poster board and send versions back and forth and have long email chains where things get lost, we do things in a much more efficient way,” Tillman says. “For clients it’s a lot quicker, more collaborative and more involved. And it helps to reduce errors and miscommunication.”

The Punch Digital Strategies team Even though the business is mostly web-based, the co-founders think it’s important to also have an office presence where the employees can collaborate and bounce ideas off of each other in front of a white board, rather than all employees working remotely. “You’re going to get a better product and the client’s going to see value in that,” DePalma says.

Part of offering high-quality deliverables involves researching and incorporating the most up-to-date digital elements and new media. For example, Punch recently created a virtual reality video that users could access on their mobile phones and view through disposable cardboard VR goggles.

“As people consume things differently our tactical delivery will change,” Tillman says. “The medium is constantly evolving. We have to stay ahead of the curve.”

Plus, Tillman says, having a cache of tech and cybersecurity clients means constantly coming up with compelling ways to present dry material. For instance, the VR project was for a business that makes software, but “making software is boring,” he says. “We needed to figure out a really interesting and immersive and creative way to get people excited about it.”

Tillman and DePalma met while working at another agency and decided to break off to start their own business about two years ago. They now have a 10-person creative team and moved into an office in Shirlington earlier this year. Although launching a startup can be a daunting endeavor — especially because they chose to be self-funded — the Punch co-founders say it was worth taking the risk.

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