A virtual tour is now online of the room developer JBG Smith used to pitch Crystal City and Pentagon City properties to Amazon.

Shirlington-based real estate marketing firm Lyons & Sucher designed the space, calling  it “the room where it happened” and posted a virtual 360-degree tour on their website earlier this week.

“Typically people in a brokerage situation might hand you a powerpoint or a book or something. But this was super life size,” Jane Lyons of Lyons & Sucher told ARLnow. “And it created a very quick impression of how much we wanted the Amazon account and what we could do in a very short time and also how it could be kept up.”

The 20,000-square-foot space was located in the 12th floor of 1770 Crystal Drive — a building Amazon agreed to lease from JBG Smith earlier this month (and which is currently under construction).

Lyons said Amazon executives visited the room three times over the course of 2018, and before each visit  JBG Smith directed her marketing firm to update the room to reflect the latest negotiations.

The third and final version of the room is the one shown on the firm’s website. It starts with a “Welcome to National Landing” mat and leads viewers around a series of freestanding, 10-foot-high walls with information about:

  • The history of Crystal City
  • Profiles of Northern Virginia and D.C. neighborhoods
  • Information on the D.C. area’s millennial workforce and comparisons to other cities
  • Connections to public transit and airports
  • Renderings of properties Amazon was considering leasing or buying

The space also features a 120-foot-long floor map of Crystal City that designers marked up to show different features depending on what JBG Smith wanted to highlight.

“It was fabricated to allow it to be updated,” said Lyons. “It was a huge print job.”

One of the other changes to the room was that the marketing firm was asked to switch out the individual building renderings along the main 64-foot wall with a 64-foot aerial image of Crystal City and its connections to Alexandria, the Potomac, and D.C.

“That one stayed up for the third visit,” she noted.

Lyons said she was not able to share the all details of the changes her firm made to the room or any still pictures, due to a non-disclosure agreement.

However, the space shown on the website offers some clues as to what Amazon found important. The floor map, for instance, notes the location of Metro stations, walking distances between certain buildings, a place for outdoor dining, and the site of a potential school.

A spokesman for JBG Smith declined to comment for the story.

Earlier this month, the developer inked its deal with Amazon to lease three office buildings in Crystal City — 241 18th Street S., 1800 S. Bell Street, and 1770 Crystal Drive — and to sell a pair of large Pentagon City development sites to the company.

In March, the County Board cleared the way for Amazon to begin developing its second headquarters in earnest by unanimously approving a controversial package granting $23 million in incentives to the company if it meets certain hiring and occupancy benchmarks.

The Virginia General Assembly approved a $750 million state incentive package for the company this winter.

Arlington also pledged to fund $28 million in transportation upgrades near the planned headquarters, and to forward public records requests concerning Amazon to the company.

An Amazon spokesperson did not respond to requests for comment.

Lyons’ firm was asked to replace an aerial image showing connections to transit networks with a video showing building renderings along Crystal Drive; otherwise, the presentation to one of the world’s biggest technology companies was an analog one.

“When you are working to impress somebody who has the best tech ever they’re not going to be impressed by tech,” Lyons said, adding that that being able to physically interact with the space was “part of the magic.”

As for the room itself?

It’s gone now,” said Lyons, explaining that the building is now being renovated. “It doesn’t exist anymore.” 

Screenshots via Lyons & Sucher’s website


The proposed redevelopment for the Harris Teeter site on N. Glebe Road is moving ahead with changes to the number of apartment units and parking spaces.

Developers are now proposing to build 732 multi-family units on the Ballston Harris Teeter and Mercedes Benz dealership lot — an increase from the earlier estimate of 700 units.

The grocery store owners have partnered with developers to knock down and rebuild the Harris Teeter — the first in Virginia according to the Washington Business Journal — with a larger version featuring seating and drinks and apartments above. The old grocery site would then be transformed into a retail space with more apartments above.

In total the project is slated to include 81,443 square feet of retail in addition to the 732 units.

“The project will be constructed in three phases to keep the existing store and surface parking lot in service while the new store and apartments above are under construction,” attorneys for the developer noted in an April 10 letter to the county.

“The proposed development will provide a new, top of the line Harris Teeter grocery store with upgraded features and offerings,” the letter added. “It will also provide additional, much needed housing close to the Ballston Metro station and the Ballston Quarter project.”

Georgia-based developer Southeastern Real Estate Group, LLC is backing the project, according to a filing, and has pledged to also build a half acre public park on the site, plus extensions of two local streets through the project. The firm did not respond to requests for comment in time for publication.

Updated plans posted on the county’s website this week also indicate Southeastern is seeking LEED Silver certification and are seeking to reduce the number of residential parking spaces to one per unit. The total number of parking spaces included in the plan, however, is 1,002 spaces — including spaces for the grocery store — in three-level parking garages.

The county’s Planning Commission is scheduled to hold a public meeting on the development on Monday, April 29, from 7-9 p.m. at the Bozman Government Center in Courthouse.


WhyHotel, which uses a portion of new luxury apartment buildings as a “pop-up” hotel, has opened a new location in Ballston.

The new WhyHotel at the Origin Ballston building (700 N. Randolph Street), next to Ballston Quarter mall, is officially opening to its first guests today, a PR rep said.

WhyHotel launched in 2017 and operates temporary hotels in D.C., Baltimore and Northern Virginia, taking advantage of the fact that it usually takes a year or more for all of a new apartment building’s units to be leased.

More from a previous article on WhyHotel’s new Ballston location:

WhyHotel… will soon offer 175 rooms for rent in the residential tower attached to the Ballston Quarter development, and another 150 rooms in the “Centro Arlington” project, which is taking the place of the Food Star grocery store off Columbia Pike. The company recently scored $10 million in venture funding to power the new projects, in addition to a similar “pop up” hotel in “The Boro” development in Tysons.

Unlike a home-sharing service like Airbnb, WhyHotel strikes agreements directly with the owners of large residential properties to rent out blocks of furnished apartments, bringing along an on-call staff to handle cleaning and other guest needs. The company is hoping to provide a happy medium for customers between staying at a friend’s place and shelling out for a hotel room, while helping developers fill space in new buildings as they lease them out.

Jason Fudin, WhyHotel’s co-founder and CEO, told ARLnow that he was interested in opening up shop more properties around Arlington because of the area’s potent mix of tourism and booming residential development. WhyHotel is aiming to open its first “pop up” in D.C., but Fudin says he never lost sight of the county as a “great place to be.”

“We do expect to be in Arlington in perpetuity,” Fudin said. “And as there’s more and more development, we’re hoping to be the solution people look to as they activate their developments.”

Fudin noted that the company has its roots in Arlington. The concept began as an initiative by developer Vornado Realty Trust at “The Bartlett” complex in Pentagon City, but its backers then struck out on their own, initially joining up with Crystal City startup incubator 1776.

Considering that Fudin viewed the company’s work in Pentagon City as a clear success for all involved, driving plenty of business to retailers near the building in the process, he’s hoping to replicate the same formula in Ballston and along the Pike.


Riding Amazon’s Coattails — “As Amazon.com Inc. builds and staffs up HQ2, other tech companies who orbit the online retailer could follow, according to a JBG Smith Properties investor presentation released Tuesday. ‘Amazon isn’t just 38,000 jobs,’ the JBG Smith documents say. ‘It’s a catalyst for significant growth.'” [Washington Business Journal]

Amazon Effect on Real Estate — “While the average sales price in Northern Virginia stayed steady at $565,000 in January, according to the Northern Virginia Association of Realtors, the number of homes under contract rose by 70 percent compared with January 2018, and the number of homes for sale fell by 20 percent year-over-year. Limited availability of homes drives prices higher.” [Washington Post]

More Details on Rosslyn Holiday Inn Plan — “New renderings also show that the [Rosslyn Holiday Inn redevelopment] is set to include a ‘public gallery,’ providing an east-west connection through the property between Fort Myer Drive and N. Nash Street. The space would be bookended by public plazas and provide access to the development’s retail offerings.” [Washington Business Journal]

ACFD Safety Initiative Kicks Off — “Beginning Sat., April 6, 2019, and continuing through Sat., Oct. 5, 2019, Arlington County firefighters will be going door to door offering home safety checks to include inspecting smoke and carbon monoxide (CO) alarms and giving relevant fire safety tips.” [Arlington County]

Va. AG Sues Over Trump Wall — “‘President Trump is flagrantly disregarding the law in his quest to justify his fake national emergency and build a needless border wall,’ said Attorney General Herring. ‘He is trying to unlawfully divert resources that law enforcement agencies in Virginia and around the country need for their actual work, and his larger plan could threaten half a billion dollars in military construction projects around Virginia.'” [Blue Virginia]


(Updated at 9:30 a.m.) JBG Smith has made it official with Amazon, announcing this morning the signing of lease and development agreements with the tech and retail giant.

The announcement should put to rest any speculation that Amazon could pull out of its HQ2 plans in Arlington, as it did in New York City.

Construction has already started on Amazon’s three temporary leased office buildings in Crystal City, with the company expecting to move into two of the buildings — 241 18th Street S. and 1800 S. Bell Street — later this year.

Amazon is also buying a pair of large development sites in Pentagon City from JBG Smith — sites that JBG will help develop into a permanent second headquarters campus for the company. The sale price of the vacant Metropolitan Park and PenPlace properties, each two blocks from the Pentagon City Metro station: just under $300 million.

“We are pleased to report that our partnership with Amazon at National Landing is moving full steam ahead,” JBG SMITH CEO Matt Kelly said in a press release, below. “With the execution of these agreements and recently legislated state and local government commitments to invest approximately $2 billion in the region’s transportation, education and housing infrastructure, we are ready to welcome Amazon’s first National Landing employees in the coming months.”

More from the press release:

JBG SMITH (NYSE: JBGS), a leading owner and developer of high-quality, mixed-use properties in the Washington, DC market, today announced that it has executed three leases and two Purchase and Sale Agreements with affiliates of Amazon.com, Inc. in conjunction with the creation of Amazon’s HQ2 at National Landing in Northern Virginia.

These agreements are the result of Amazon’s announcement in November 2018 that it had selected JBG SMITH as its partner to house and develop its HQ2 locations after a comprehensive, year-long search that included proposals from 238 cities across North America.

Amazon has executed three initial leases totaling 537,000 square feet at three existing JBG SMITH office buildings in National Landing. The leases encompass 88,000 square feet at 241 18th Street South, 191,000 square feet at 1800 South Bell Street, and 258,000 square feet at 1770 Crystal Drive. JBG SMITH expects Amazon to begin moving into 241 18th Street South and 1800 South Bell in 2019, and 1770 Crystal Drive by the end of 2020.

JBG SMITH and Amazon have also executed Purchase and Sale Agreements for two of JBG SMITH’s National Landing development sites, Pen Place and Met 6, 7, and 8, which will serve as the initial phase of new construction associated with Amazon’s HQ2. Subject to customary closing conditions, Amazon will pay $294 million for the sites, or $72 per square foot based on their combined development potential of 4.1 million square feet. JBG SMITH, which has flexibility on the timing of closing to facilitate 1031 exchange opportunities, expects to close on the Mets land sales as early as 2019 and on Pen Place as early as 2020. JBG SMITH will also serve as Amazon’s developer, property manager, and retail leasing agent for these assets.

“We are pleased to report that our partnership with Amazon at National Landing is moving full steam ahead,” said JBG SMITH CEO, Matt Kelly. “With the execution of these agreements and recently legislated state and local government commitments to invest approximately $2 billion in the region’s transportation, education and housing infrastructure, we are ready to welcome Amazon’s first National Landing employees in the coming months.”

In January 2019, the Virginia General Assembly overwhelmingly approved incentive legislation associated with HQ2 to fund $195 million toward critical infrastructure improvements, including second entrances to the Crystal City and to-be-constructed Potomac Yard Metro stations, a pedestrian connection linking National Landing to Reagan National Airport, an expanded VRE station and substantial improvements to Route 1. These investments are in addition to $570 million of regional government commitments for transportation infrastructure and transit improvements, and they follow the regional compact from mid-2018 to invest $500 million annually in Metro system improvements.

In March 2019, the Arlington County Board also unanimously approved a $23 million performance agreement with Amazon. Both packages provide post-performance incentives for Amazon to create up to 37,850 jobs with an average annual salary of $150,000 and occupy at least six million square feet of office space in Arlington County.

The General Assembly also recently approved a major education investment package that includes funding of $250 million toward Virginia Tech’s planned $1 billion Innovation Campus to be located in National Landing and $125 million planned for new Master’s degree programs in computer science and related fields at George Mason’s Arlington campus.

In addition, the County of Arlington, the City of Alexandria and the Commonwealth of Virginia have collectively dedicated $225 million to fund a range of low-income and workforce housing initiatives over the next decade.


(Updated at 12:20 p.m.) Wilson Blvd is closed between N. Quincy and Randolph streets, just east of Ballston Quarter mall, for the removal of a massive construction crane.

Crews appear to be in the process of disassembling the crane piece-by-piece and hauling away the pieces.

Police are on scene and traffic is being re-routed to roads parallel to Wilson. As of 11 a.m., traffic was light in the area. The westbound lanes of Wilson are expected to reopen in time for the evening rush hour, according to Arlington County Police spokeswoman Ashley Savage, while the eastbound lanes are set to remain closed through Sunday.

The crane was in place to assist with the construction of the new Liberty Center building at 4040 Wilson Blvd.

The mixed-use residential, retail, and office space is scheduled to open later this year and will be the final piece of a five-building development. VIDA Fitness, a “high end fitness center and spa,” is set to open its first non-D.C. location in the building by the end of 2019, while publicly-traded apartment developer AvalonBay is expected to move from its current Ballston office to the new building.

The road closure is not the only notable closure on the block. The Sweetgreen restaurant at 4075 Wilson Blvd is closed for the second day in a row, for unspecified reasons. Some sort of a clean-up effort appears to be underway in the store, though a county spokesman noted that the temporary closure is “not related to any Health Department action.”


Construction is proceeding as planned on The Heights Building, the name of the H-B Woodlawn Secondary Program’s new home at the former Wilson School site in Rosslyn.

Located at 1601 Wilson Blvd, The Heights Building will include an estimated 775 seats for students, at a cost of around $100 million. The Leo A. Daly– and BIG-designed building, with its unique stacked-rectangle design, will house both H-B Woodlawn and the Stratford Program.

H-B Woodlawn, an arts-oriented high school program with a focus on self-discipline, was once known as “hippie high.” Stratford is a secondary school for students with special needs.

Demolition for the project started in 2017.

Arlington Public Schools spokesman Frank Bellavia told ARLnow that the project remains “on schedule to open in September,” though he offered no other details on the construction progress so far.

Meanwhile, next to The Heights Building, another large construction project is underway. Excavation for the massive project — which will feature three towers, a park and a new road as part of a mixed-use development called The Highlands — appears to be mostly complete.

More from our prior coverage in October:

Work is kicking off on a massive new development in West Rosslyn, and its developer is offering a first look at its plans to build three new residential towers, a new fire station and an improved Rosslyn Highlands Park.

The D.C. developer Penzance announced today (Monday) that it would be dubbing the project “The Highlands,” which will be located at 1555 Wilson Blvd.

In all, the development will include 104 condos, 780 apartments and 40,000 square feet of retail space, including a new CVS pharmacy replacing the old shop at the location that closed earlier this year.


Arlington’s Crystal City neighborhood is echoing with the sounds of demolition today as work gets underway on Amazon’s new, temporary offices.

Loud, heavy demolition is underway at 1800 S. Bell Street and 1770 Crystal Drive, two of three buildings near the Crystal City Metro station that Amazon plans to lease from JBG Smith. The aging office buildings are being refurbished prior to Amazon’s arrival.

Lighter construction is underway at 241 18th Street S., which is also part of Amazon’s plans but which has other, existing tenants.

The space — around 500,000 square feet in total — is planned to only be temporary for the tech giant, which is set to eventually move to a brand new office campus near the Pentagon City. JBG Smith, which plans to sell Amazon that property for its permanent campus, is rehabilitating Amazon’s Crystal City office buildings as part of a “big bet” on the area’s future with Amazon on board.

The arrival of “HQ2” is not only prestigious for Arlington and the combined Crystal City-Pentagon City-Potomac Yard area now being called National Landing, but also for the contractors working on the project. On Friday, one contractor even sent out a press release, below, and posted on Facebook about its work on the Crystal City project.

Arlington’s best-known project is currently under construction. Muller Erosion & Site Services has begun work on the highly anticipated Amazon’s new HQ2 in Arlington, Virginia. Amazon is building its second headquarters in the Crystal City, and Muller Erosion & Site Services is proud and excited to be associated with the project.

Amazon has said it is committed to create 25,000 jobs in Arlington, a region it considers to be a great fit for putting in place the needed talent pool. The company will invest $2.5 billion in Northern Virginia, and plans are also in place to build 4 million sq. ft of energy efficient office space. […]

For Muller Erosion & Site Services Inc, this is a prestigious project and affirms the company’s high standards of services. The company is considered to be a leading site construction business in the Mid-Atlantic region and works on several high-profile projects throughout the region.

“We are thrilled and honored to be part of Amazon’s new plans to build its second headquarters in Arlington. Our best service will be delivered by our experienced team, and we look forward to contributing to the project however we can,” said a spokesperson for Muller Erosion & Site Services.


What was first proposed as a 280-unit apartment and retail development in the Crystal City/Pentagon City area has grown to more than 300 units.

Last fall, developer LCOR Inc. filed a preliminary site plan application for a 285-unit multi-family and retail development at the intersection of 12th Street S. and S. Eads Street, on the site of a low-slung Verizon building and parking lot.

In February, three months after Amazon announced that it would be building its massive “HQ2” across the street, the developer upped the requested number of units in the 19-story building to 306 units, according to county records. LCOR has said that it will provide additional community benefits in exchange for the added density.

The revised February application also reduced the planned retail space on the ground floor from 12,194 square feet down to 10,908 square feet.

The proposed building will be located at 400 11th Street S. and will feature a mix of one and two bedroom apartments, along with a rooftop recreation space. LCOR Inc. is calling the multi-family and retail development the “12th Street Apartments” and plans also includes a three-level parking garage with 114 spaces, with parking for both cars and bikes.

LCOR purchased the land from Verizon this past summer for $9.5 million, the Washington Business Journal reported, and has said it hopes to break ground in 2020. LCOR Executive Vice President and Principal Harmar Thompson told the Journal he hopes to lease the retail space to a “two-story bar-and-restaurant.”

The developer has been active in the area, previously acquiring the nearby former Department of Defense Inspector General “Paperclip” building, where it built a high-end, 451-unit apartment building called the Altaire.

In December, LCOR teamed up with Crystal City BID to set up an interactive art display on the site of the new development.


Arlington officials could soon approve additional rollbacks to the number of parking spaces required for new apartment developments along the Rosslyn-Ballston corridor.

Right now, the County Board is barred from allowing new developments along certain sections of the corridor if they don’t have at least one parking space for every unit planned for the new building. The Board is now considering removing that restriction, which would specifically impact properties zoned as “R-C” districts.

About 105 properties are currently zoned “R-C,” according to a staff report prepared for the County Board, and they’re generally located around the Ballston, Virginia Square and Courthouse Metro stations.

The Board approved similar reductions to parking minimums for apartment developments along the R-B corridor and in Crystal City and Pentagon City in fall 2017, in a bid to increase walkable and transit-accessible development, and staff suggested that this change would be a logical next step for the county.

“In general, the proposed amendment could potentially facilitate multifamily residential projects in the future and that the amendment would provide the County Board the same flexibility it has when considering modifications to minimum parking ratios in other Commercial/Mixed Use Districts on a case-by-case basis,” staff wrote in the report.

Those 2017 changes generally targeted properties in the immediate vicinity of Metro stations, and the newly targeted “R-C” districts are slightly different.

Staff describes the zones as a “transitional mixed-use zone between higher-density mixed-use areas and lower-density residential areas,” and the county’s zoning map shows that the affected properties tend to sit a block or two away from major arterial roads like Wilson Blvd or Fairfax Drive.

Allowing the Board to approve similarly reduced parking minimums on those areas as well would provide “consistency” with those previous changes, staff argue.

Officials have already relied on the tweaked parking requirements to allow smaller parking garages at developments around popular Metro stations on the R-B corridor. Other cities have even taken the more drastic step of banning parking minimums entirely.

The Board will consider this proposal for the first time at its meeting Saturday (March 16). Members are scheduled to set a Planning Commission hearing on the matter for April 8, then hold a public hearing and vote on April 23.


Some local developers are now set to hand over more than $6.8 million to help the county afford a second entrance to the Ballston Metro station, a project officials have hoped to finish for years in order to open up access to the subway stop for people living and working along N. Glebe Road.

The newfound cash stems from the long-stalled redevelopment of an office building at 4420 Fairfax Drive, which sits above the county’s planned spot for the new Metro entrance. The project’s backers are now offering up the money to help fund the entrance’s construction, in exchange for the County Board agreeing to extend deadlines for the redevelopment through end of 2022.

Originally, development firm JBG Smith was backing the project, known as “the Spire at Fairmont,” and it planned to build a new Metro entrance station at the same time as it constructed a new mixed-use building on the site. But that effort languished for close to a decade, and JBG sold the property to its current owners — Washington Capitol Partners, Kettler Development and Bognet Construction — in 2015.

That group has made little progress, however, and the “site plan” the county approved governing the redevelopment effort is rapidly nearing its July 2020 expiration date. Accordingly, the developers are looking for an extension, and negotiations with the county heated up earlier this year.

As part of that back-and-forth, Arlington officials told the developers that they weren’t interested in waiting for the new, 23-story structure to be built before moving ahead with the Metro entrance project. Instead, they asked for a simple cash contribution, and the companies eventually agreed, according to a staff report prepared for the County Board.

“The county has decided that it may be prudent to proceed on its own with the complete design and construction of the Ballston West Entrance… which would be more efficient considering differing time frames for completion of the developer’s project and transit improvement,” staff wrote.

Some of that urgency stems from the fact that Arlington previously won about $26 million in state funding for the project, but has yet to spend much of it. Officials don’t see any imminent threat that the funding could be “clawed back,” but are nonetheless anxious to show some progress on the project.

In general, it’s been tough sledding for the county to find any cash to power the construction in recent months.

Arlington was counting on regional transportation dollars to kickstart the project, asking for $72 million from the Northern Virginia Transportation Authority to wrap it up. But the group declined t0 hand out any cash for it — after losing out on tens of millions as part of the vagaries of the deal to provide dedicated funding to Metro — and Arlington was forced to push back its plans for the entrance by several years.

Any timeline for the project is still murky, however. The staff report notes that JBG paid an engineering firm to prepare some designs for the new entrance, but those plans were never “accepted by WMATA or the county.” The new developers have taken control of those plans, and if the county finds they’re up to snuff, Arlington officials could agree to reduce the cash payment they need to pony up.

The developers are also set to send the county just under $410,000 to secure some other zoning changes to allow construction to move ahead. Current plans call for 237 apartments and 9,200 square feet of retail space to be built on the site, in addition to a garage with 237 parking spaces.

The County Board is scheduled to sign off on the details of this deal at its meeting Saturday (March 16). The matter is slated to be considered as part of the Board’s consent agenda, which is largely reserved for noncontroversial items approved without debate.

File photo


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