A Crystal City-based startup is planning to add 184 jobs here as part of an expansion, Virginia Gov. Terry McAuliffe announced Monday.
Trustify, which moved into new offices overlooking Long Bridge Park earlier this year, is planning to spend just over $1 million on building and equipment costs associated with the expansion. The 184 jobs are expected to be added over a period of three years, according to Virginia Economic Development Partnership.
A VEDP spokeswoman said Trustify will be eligible for nearly $120,000 in state reimbursement for job recruitment and training.
Trustify is a sort of “Uber-for-PIs,” using the internet to connect businesses and consumers with trained private investigators. It makes money by taking a cut of the hourly fee charged to customers.
In a press release, McAuliffe and other officials, including Arlington County Board Chair Jay Fisette and state Sen. Adam Ebbin, heaped praise on Trustify for its rapid expansion.
“Trustify’s impressive growth in a short amount of time is a strong example of what high-tech, entrepreneurial companies can accomplish in the Commonwealth,” said the governor. “Arlington County and the Northern Virginia region are home to a dynamic IT industry… We are proud to have this innovative business in the Commonwealth contributing to the new Virginia economy, and look forward to Trustify’s continued success.”
Trustify President Jennifer Mellon, in turn, lauded Arlington County as a place to do business.
“We decided on Arlington, Virginia for many reasons,” Mellon said. “The community here in Arlington is a fantastic place in which to work and commute. Arlington provides employers and employees many benefits and advantages that are not available in other areas and communities. We believe the DC Metro area, in general, is a beacon of inclusive innovation with some of the best percentages of women and diversity in tech compared to the rest of the country. We have transportation, office, and community options and benefits that made this area the clear choice for Trustify.”
Trustify says it raised $6.6 million in new funding this year, according to the Washington Business Journal. With that funding the company hopes to grow and capture more of the U.S. private investigations market. Figures from the Bureau of Labor Statistics suggest that Trustify is after at least a $1.5 billion dollar market; there are some 28,500 private investigators nationwide making an average annual wage of around $53,500 a year, according to the BLS.
By the numbers, the company is one of the hottest tech startups in Arlington, but it is not without its critics. It has a very vocal, persistent critic in Glen Hellman, a local tech scene commentator and strategist who also goes by the nickname “Mr. Cranky.”
Hellman ripped what he characterized as an uncritical Washington Business Journal article on the governor’s Trustify announcement, despite being mentioned in that very article.
“It’s a good thing Washington Business Journal doesn’t have a sports page because they’d be writing headlines about every kid who ever received a participation trophy for being the bench warmer on the worst team in the lowest league of some minor 3rd grade soccer team,” Hellman said in an incendiary blog post this morning. “I believe the reason Trustify puts out these press releases is to counter any bad press they receive, to push down the SEO of negative stories and obfuscate… the truth in order to raise money from poor unsuspecting widows and orphans.”
The full press release from the governor’s office, after the jump.