A Crystal City-based startup is planning to add 184 jobs here as part of an expansion, Virginia Gov. Terry McAuliffe announced Monday.

Trustify, which moved into new offices overlooking Long Bridge Park earlier this year, is planning to spend just over $1 million on building and equipment costs associated with the expansion. The 184 jobs are expected to be added over a period of three years, according to Virginia Economic Development Partnership.

A VEDP spokeswoman said Trustify will be eligible for nearly $120,000 in state reimbursement for job recruitment and training.

Trustify is a sort of “Uber-for-PIs,” using the internet to connect businesses and consumers with trained private investigators. It makes money by taking a cut of the hourly fee charged to customers.

In a press release, McAuliffe and other officials, including Arlington County Board Chair Jay Fisette and state Sen. Adam Ebbin, heaped praise on Trustify for its rapid expansion.

“Trustify’s impressive growth in a short amount of time is a strong example of what high-tech, entrepreneurial companies can accomplish in the Commonwealth,” said the governor. “Arlington County and the Northern Virginia region are home to a dynamic IT industry… We are proud to have this innovative business in the Commonwealth contributing to the new Virginia economy, and look forward to Trustify’s continued success.”

Trustify President Jennifer Mellon, in turn, lauded Arlington County as a place to do business.

“We decided on Arlington, Virginia for many reasons,” Mellon said. “The community here in Arlington is a fantastic place in which to work and commute. Arlington provides employers and employees many benefits and advantages that are not available in other areas and communities. We believe the DC Metro area, in general, is a beacon of inclusive innovation with some of the best percentages of women and diversity in tech compared to the rest of the country. We have transportation, office, and community options and benefits that made this area the clear choice for Trustify.”

Trustify says it raised $6.6 million in new funding this year, according to the Washington Business Journal. With that funding the company hopes to grow and capture more of the U.S. private investigations market. Figures from the Bureau of Labor Statistics suggest that Trustify is after at least a $1.5 billion dollar market; there are some 28,500 private investigators nationwide making an average annual wage of around $53,500 a year, according to the BLS.

By the numbers, the company is one of the hottest tech startups in Arlington, but it is not without its critics. It has a very vocal, persistent critic in Glen Hellman, a local tech scene commentator and strategist who also goes by the nickname “Mr. Cranky.”

Hellman ripped what he characterized as an uncritical Washington Business Journal article on the governor’s Trustify announcement, despite being mentioned in that very article.

“It’s a good thing Washington Business Journal doesn’t have a sports page because they’d be writing headlines about every kid who ever received a participation trophy for being the bench warmer on the worst team in the lowest league of some minor 3rd grade soccer team,” Hellman said in an incendiary blog post this morning. “I believe the reason Trustify puts out these press releases is to counter any bad press they receive, to push down the SEO of negative stories and obfuscate… the truth in order to raise money from poor unsuspecting widows and orphans.”

The full press release from the governor’s office, after the jump.

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Police Investigating Shooting in DoD Office Building — Arlington County police are investigating a fatal shooting in the Defense Department’s Taylor building, at 2530 Crystal Drive in Crystal City. The shooting happened this morning and initial reports suggest it was self-inflicted.

Lyon Village Profiled by WaPo — “Close to both the Clarendon and Court House Metro stops on the Orange and Silver lines, Lyon Village is the kind of neighborhood where families know their neighbors, children play and parents can walk almost everywhere.” [Washington Post]

ACPD Recruiting for Citizen’s Police Academy — Applications are currently being accepted for the Arlington County Citizen’s Police Academy. The academy “was designed to create a better understanding and communication between citizens and the police through education.” Applicants are subject to background checks before acceptance into the program, which shows the “inner workings” of the police department. [Arlington County]

Arlington Hosts Travel Trade Show Attendees — Arlington County hopes to get a big tourism and economic boost from its promotional efforts during this year’s U.S. Travel Association IPW trade show, which was held in D.C. for the first time. The county, in partnership with the Rosslyn BID, JBG Companies, and Fashion Centre at Pentagon City mall, also hosted 150 trade show attendees in Rosslyn on Monday. [Arlington County]

Crystal City Startup Gets Big Funding Boost — Arlington-based private detective booking startup Trustify has raised more than $6.5 million as part of its latest fundraising round. The company recently opened a new office in Crystal City. [Washington Business Journal]

Letter to the Editor: Kids Over Dogs — The writer of a letter to the editor of the Sun Gazette newspaper doesn’t understand why, in county government, there seems to be more urgency over proposed changes to a dog park than making sure there is enough land to build new schools to keep up with rising enrollment. [InsideNova]

Flickr pool photo by Dennis Dimick


Would you be willing to hear a quick sales pitch to get a free ride down Clarendon Blvd? If so a local startup is preparing to launch just the service for you.

Sprynt will be offering “free 100% electric on-demand rides around downtown Arlington” starting Wednesday, June 21, according to a Facebook post. The company’s electric vehicle — which looks a bit like a stretched-out golf cart with doors — was spotted rolling down the street in Clarendon Monday morning.

Rides will be booked on a soon-to-launch iPhone app and will initially be available for short jaunts around a handful of Orange Line corridor neighborhoods, including Ballston, Virginia Square, Clarendon, Courthouse and Rosslyn.

The rides will be free, with the company making money through advertising.

“Sprynt aims to provide an exciting, efficient, and eco-friendly method of transportation that strengthens communities by connecting residents to local businesses,” says the company’s website. “Our unique solution to the growing demand for alternative transportation is made possible through strategic advertising partnerships with local and national brands. These partnerships allow us to transport our passengers 100% free of charge!”

The website and a job listing for a “team driver” reveals more about the advertising model.

“Sprynt Team Drivers are responsible for transporting passengers safely while socializing with them and recommending our sponsored brands,” says the job listing. “Our drivers are brand ambassadors for our sponsors, educating passengers on our sponsors’ products and services.”

The company’s website shows a number of different “eco-friendly” advertising options for companies, including ads on an in-vehicle iPad, on its mobile app and wrapped around the vehicle. Drivers might also give away free samples to customers.

Photos via Facebook


School Board Hears Opposition to Enrollment Proposal — At last night’s School Board meeting, during a public hearing about a proposed update to APS’ enrollment and transfer policy, some spoke out against what they saw as a policy that would disadvantage applicants to choice schools who do not live near the school. Among those speaking in opposition to the proposal was former U.S. CTO Aneesh Chopra, who has also created a Medium post explaining his opposition. [Medium]

Spraygrounds to Open Next Week — Arlington’s “spraygrounds” — play areas for children where water shoots up out of the ground — will open for the season starting Friday, May 26. The spraygrounds are located at Drew Park (3500 23rd Street S.), Virginia Highlands Park (1600 S. Hayes Street), Lyon Village Park (1800 N. Highland Street) and Hayes Park (1516 N. Lincoln Street). [InsideNova]

Startups Galore in Crystal City — More than 300 startups now call Crystal City home, according to the neighborhood’s business improvement district. That’s thanks in large part to coworking spaces like WeWork and 1776, but other startups in Crystal City have grown beyond a small, shared office. [Twitter]


Police Warn of Fraud Scheme — The Arlington County Police Department is warning that home repair and tree service fraud schemes become more prevalent in the spring. Police say to be wary of would-be service providers who approach or knock on your door unannounced, pressure you to make an immediate decision, claim to have leftover materials or to be working in the area, and only accept cash payment. [Arlington County]

Arlington Restaurant Makes Sietsema’s Top 10Ambar in Clarendon has been included in restaurant critic Tom Sietsema’s list of the top 10 new restaurants in Washington. It is the only Virginia restaurant on the list. [Washington Post]

Beyer Supports Budget Bill — Rep. Don Beyer (D-Va.) says that while it’s not perfect, he supports the compromise omnibus funding bill that passed the House of Representatives on Wednesday. Beyer says the bill contained key environmental protections and funding for scientific research. [Rep. Don Beyer]

No Endorsement from Garvey — County Board member Libby Garvey says she will vote in the upcoming Democratic caucus, but so far she is not endorsing any candidate for County Board. [InsideNova]

ACDC Candidate Forum — The Arlington County Democratic Committee held its candidate forum/debate last night, with all four candidates for County Board weighing in on topics from affordable housing to WMATA and transit to diversity in county government. [Blue Virginia]

Trustify’s Swanky Digs — Arlington-based startup Trustify’s new 8,000 square foot office in Crystal City has “a view that arguably is one of the dreamiest” among local startups. The design of the office was “‘film noir’-inspired.” [DC Inno]


Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Attending college comes with a variety of challenges, but the team behind 4stay doesn’t want finding secure and affordable student housing to be one of them.

The Crystal City-based startup’s founders — Akobir Azamovich and Faridun Nazarov — spent the past six years working in the housing rental field to learn industry trends and best practices. They recently launched 4stay with the help of Crystal City’s 1776 startup incubator.

4stay functions similarly to rental sites like Airbnb, but it’s for short- to medium-term student stays rather than vacations. Students — including graduate students and interns — can search for available housing based on factors like property size, neighborhood, length of stay and whether they prefer to live alone or with others.

The listings showcase the properties’ features, prices and photos. Residences come in a variety of types, from an entire apartment to a room in someone’s house, but they all must be fully furnished and the student must have an entire bedroom of their own.

4stay employees assist those on both sides of the housing equation. On the property side, they work with families or individuals who wish to rent out a room to ensure the owner can provide a safe, student-ready residence. On the rental side, employees learn about a student’s needs and their length of study to negotiate the lease. The 4stay team indicates that it also benefits students because its prices often are more reasonable than other choices.

“By providing options beyond realty companies in a centralized location, it’s a much more appropriate way for students to find the price point they’re looking for,” says marketing manager Leah Wald.

Azamovich and Nazarov are from Tajikistan and went to school in Northern Virginia. They have firsthand experience with the sometimes challenging and cumbersome process of finding student housing, especially in an unfamiliar city.

“The founders… want to help other students overcome their problems of finding safe, affordable housing near their school,” says Wald. “Having dealt with these problems themselves… is why they decided to found their company.”

The business currently serves students in the D.C. metro area, with a focus on Arlington and Northern Virginia. Although the 4stay team expects to spread into other cities at some point, right now they’re focused on ensuring a quality experience instead of expansion.

“Our primary goal to make sure platform is best it can be… and helping as many students as possible,” Wald says.


Jim Vandehei (photo courtesy Axios)Jim VandeHei was a political writer for the Wall Street Journal and the Washington Post before co-founding Politico in 2006.

A decade later, Politico is a major force in the news industry and VandeHei has moved on to found another media startup: Axios.

Launched in January and based (for now) at MakeOffices in Clarendon, Axios has made some big hires, broken some big stories and is growing rapidly, thanks in part to investment from major media companies.

In this week’s 26 Square Miles podcast, we talked with Jim about his vision for Axios, the current state of the media industry and his take on what’s happening inside the Trump White House.

Some of the initial headlines about Axios, before it launched, revolved around a number VandeHei threw out as a potential price for a subscription: $10,000 per year.

“It could be that number, it could be higher,” VandeHei told us. Large companies and lobbying groups, he said, have that kind of money to pay for information that’s valuable to their business.

For those of us who don’t have thousands to spend on enterprise-focused news and analysis (the subscription service will be launched at a later date) the site and its email newsletters, from marquee names like co-founder Mike Allen and former Fortune columnist Dan Primack, are free. The first thing you’ll notice: the emphasis on brevity. It’s a key ethos at Axios and VandeHei says the goal is to give busy people only the facts they need — “long enough to give you what you need but not so long that it bores you and turns you off.”

In addition to the subscription business, Axios is making money by holding events and by selling advertising to blue chip advertisers like Bank of America, Walmart and BP. VandeHei said that at a time when Facebook and Google are vacuuming up many of the dollars streaming into digital advertising, a diversified revenue stream is important.

On the topic of Trump, VandeHei was candid about what he described as “an unprecedented presidency.” We asked him what might happen to Arlington and the D.C. area under Trump, given the president’s rhetoric about “draining the swamp” and reducing the size of government.

“I don’t know, and I don’t know because the president doesn’t know,” VandeHei said. “I think people assume he came with a very specific plan and a very team that would carry it out, and none of those things is true. They’re making it up on the go.”

VandeHei, who together with Allen interviewed Trump last month, said the president does not have “a strong ideology” outside of immigration and trade. Other issues, he said, are “fully negotiable.”

Lest an optimist think that Trump will get his administration to stabilize and function more like those before it, after a rocky first few weeks in office, it probably isn’t going to happen, according to VandeHei.

“People need to pinch themselves,” he said. “This is not normal.”

“Having had pretty good visibility into this White House, it’s a mess and I’d say it’s arguably worse than you think it is,” VandeHei said. “It’s just competing factions, no trust… it’s a tough way to run a White House. We’re three weeks in, half the people at the senior level think they’re on thin ice and going to lose their job, the other half are angling for a better job that they can have, and none of them are focused on carrying out an agenda that’s going to be awesome for America.”

“The idea that he’s going to suddenly change and that he’s suddenly going to run a more stable White House or that he’s going have a very clear vision of where he wants things to go… there’s a very low percentage chance that that happens. I would just anticipate this level of volatility and this level of insanity until further notice.”

That all said, VandeHei defended Axios’ Trump Tower interview and Mar-a-Lago visit from others in the journalism world who criticized it for appearing too cozy with the incoming administration.

“I find a lot of these arguments silly,” VandeHei said when asked about that and about the turmoil over the news organizations pulling out of the White House Correspondents Dinner now that Trump is president.

“Most reporters are liberal, no doubt about it. Most of them are being egged on to take a very hostile stand against Trump and Republicans,” he said. “But guess what, Republicans run town, they have the House, they have the Senate, they have the White House, they’re about to have the judiciary, they have almost every state government. This is a Republican-run country and you darn well better figure out what they’re doing and why they’re doing it.”

VandeHei had the following advice for journalists in the Trump era: focus on facts, hold people accountable, avoid media “self-flogging” and “maybe stay off Twitter.”

Listen below or subscribe to the podcast on iTunes, Google PlayStitcher or TuneIn.

Photo courtesy Axios


Government helicopter against a gray sky (Flickr pool photo by John Sonderman)

New Clarendon Cafe Has ‘Oatmeal Program’ — Baba, the new Balkan-themed cafe in the basement of Ambar in Clarendon, has an “oatmeal program,” says its owner. Baba will serve La Colombe coffee, two types of “fancy oatmeal,” as well as oatmeal packages for takeout. [Washingtonian]

School Board Wants to Lift Pay Cap — It’s unclear why the Virginia General Assembly capped the pay of Arlington School Board members at $25,000, but the School Board is hopeful that a measure making its way through the legislature will pass, allowing members to raise their salaries in 2021. [InsideNova]

Accenture Acquires Part of Endgame — Consulting and professional services firm Accenture has acquired the federal government services business of Arlington-based startup Endgame for an undisclosed sum. [WTOP]

Longtime Arlington Teacher Dies — Margaret (Peggy) Huddleston, a Washington-Lee grad and longtime W-L teacher and guidance counselor, has died at the age of 92. [Falls Church News-Press]

Delays Likely at DCA — Between high winds in the D.C. area, and flight cancellations and delays due to the snowstorm in the Northeast, there may be significant impacts on flights at Reagan National Airport today. [Twitter]

Flickr pool photo by John Sonderman


Companies are offering free employee lunches to boost productivity, morale, and well-being; at the same time they’re helping to fight hunger in Washington, D.C.

Would you buy your employees a free lunch if it meant greater workplace productivity? Lunch is an important meal that holds some serious potential for businesses that seek to boost workplace productivity, culture and teamwork.

At some of the most successful companies in Silicon Valley, like Google, free lunch as a perk has been standard operating procedure for some time and it has enhanced their competitive edge in the market. Simply put, free lunches for their teams translate into increased business success and profitability. Not only does a free meal increases employee happiness, it also becomes one of those braggable benefits, helping to recruit and retain top talent.

Free lunch may sound expensive, but doesn’t have to be, says Shy Pahlevani, founder of HUNGRY.This Washington, D.C. based startup developed a unique office and catering service, that connects top chefs making incredible food to offices across the city.

“Our unique business model enables us to deliver top chef made food, directly to your desk,” Pahlevani says. “We deliver meals that are made daily by local chefs and delivered to offices around D.C.”

With a recurring lunch plan, employees order from menus prepared by top local chefs. The food is then delivered to the office any day of the week. Menus can be customized to meet health and dietary restrictions, including vegan, vegetarian, paleo, dairy-free, and gluten-free options.

After each meal, employees provide feedback to help office managers decide which dishes worked best.

“Think about the last time everyone on your staff got what they wanted from office catering,” Pahlevani says. “Either the order wasn’t easy or it was really expensive. We created HUNGRY to provide companies a better option.”

Free lunches are now becoming a standard workplace perk for some of the highest employee-rated companies nationwide. A free meal can save employees’ time, helping them to work around meetings and deadlines. Office meals also break the monotony of daily routines, like the “lunchtime rush hour.”

Take for instance Washington, D.C. It’s a city filled with plenty of fast-casual options, including up-and-comers like Sweetgreen and Beefsteak. In this market, competing for consumers’ lunch can be tough, and pricey. In fact, diners spend on average a minimum of about $12.29 per day on food.

“We offer companies an ability to provide their teams high quality, healthy meals in a way that helps foster team building,” Pahlevani says. “Rather than have your team leave the office and go in different directions for 60-90 minutes every day, you can provide them an incredible meal from a top chef (which they will greatly appreciate) and instead they will enjoy lunchtime bonding and talking with their co-workers. It also saves everyone time which enables them to accomplish more each day in the office.”

At the same time, this delivery option feeds into the corporate social responsibility of leading Fortune 500 companies. For every two meals purchased through HUNGRY, one meal is donated to fight hunger in the D.C. region via a partnership with the Arlington Food Assistance Center.

“A free lunch is not just a good return on investment for employee satisfaction,” Pahlevani says. “It’s a way to impact the community by supporting local chefs and fighting hunger.”

The preceding promoted post was written and sponsored by Clarendon-based startup HUNGRY.


Startup Arlington logoArlington Economic Development is once again “calling all techies” for a chance to win investment capital, temporary office space and lots of recognition.

AED is currently accepting applications for its second Startup Arlington competition. The contest, which last occurred in 2015, is part of the county’s ongoing effort to bring startups to the area.

Oppleo Security, a cybersecurity company from Montana, won the first Startup Arlington competition.

This year’s competition is nearly identical to the first, said AED spokeswoman Cara O’Donnell. Companies that apply by Jan. 31 stand to win three months of lodging at WhyHotel/The Bartlet and incubator space at 1776 “with access to expert mentorship and a powerful network to help the company grow,” according to the competition’s website. The winning company will also receive a $25,000 investment from Kiddar Capital.

Each applicant chosen as a finalist will be required to submit a 90-second video that demonstrates why their company should be chosen by a panel of judges and members of the voting public. Voting takes place between Feb. 21 and Feb. 28, according to the county.

But there’s a catch: Applicants can’t be residents of D.C.; Prince William, Fairfax, Loudoun or Arlington counties in Virginia; or Prince George’s and Montgomery counties in Maryland, according to Startup Arlington’s rules.

“We’re hopeful for a wide pool of applicants,” O’Donnell said. “We launched the competition at this year’s CES to reach a large audience.”


Snow on brick in Fairlington 1/7/17

Beyer Warns of Obamacare Repeal Ramifications — “The Republican plan to repeal the Affordable Care Act will have disastrous consequences for Virginia,” Rep. Don Beyer (D-Va.) said Friday, citing recent studies. “Hundreds of thousands of our neighbors will lose life-saving, affordable health coverage. The state also stands to lose as many as 100,000 jobs, $30 billion in gross state product, and $50 billion in business output. This is unacceptable and irresponsible.” [House of Representatives, Commonwealth Fund]

Will Startup’s Growth Add Arlington Jobs? — Just before the new year, president-elect Donald Trump said that Rosslyn-based OneWeb will be creating 3,000 jobs as it prepares to launch hundreds of satellites to deliver broadband internet around the world. Will those jobs be coming to Arlington? An Arlington Economic Development spokeswoman said the agency was not sure, while a OneWeb spokesman told ARLnow.com only that it was opening a new office in McLean.

Op-Ed Warns ‘Ignore Arlington’s Bad Example’ — The Arlington County Board’s recently-passed home sharing regulations are a “bad example” for other Virginia localities considering similar rules, since Arlington prohibited renters from renting their homes on Airbnb and other platforms. “The opportunities created by the sharing economy shouldn’t be restricted to only those few who are deemed worthy,” says a fellow with the Mercatus Center at George Mason University, in an op-ed. [Richmond Times Dispatch]

County Board Members Take Regional Roles — “Arlington County Board Chair Jay Fisette will serve as 2017 Vice Chair of the Metropolitan Washington Council of Governments National Capital Region Transportation Planning Board. County Board Vice Chair Katie Cristol will serve as chair of the Northern Virginian Transportation Commission’s Legislative Committee, and has joined the leadership of the Virginia Railway Express Operations Board.” [Arlington County]

New Year, New Offer for New Advertisers — Join dozens of satisfied advertising clients and get your business’ message out to the greater Arlington community with ARLnow.com. Learn more about our advertising options and check out our new winter deal for new advertisers: book at least a month of advertising and get another month free. [ARLnow]


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