technology

Rosslyn-Based Ostendio Moves to Make Cybersecurity Auditing More Accessible

By Vernon Miles

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

(Updated at 10:45) Ostendio wants to make it easier for users to see how much more — or less — secure they are compared to their peers.

The growing, Rosslyn-based cybersecurity startup has made some big changes over the last year and is making a push to make security auditing easier for smaller companies.

“We have just launched a major initiative called My VCM CrossWalk,” Miranda Elliott, a spokeswoman for Ostendio, said in an email. “It gives customers an easy way to showcase to an auditor that they are compliant to security regulations. More recently we launched a new web site to showcase our business and provide information to customers who are navigating a security program.”

Elliott said the program is aimed at managing risks for small and mid-size organizations who need to demonstrate compliance to security standards. The program is aimed at making it easy for a company to showcase their security ratings or find the help they need to get on track.

“We are just getting ready to enhance MyVCM with the launch of two new programs,” said Elliott. “One called Vendor Connect, which will allow an organization to push security assessment requirements to any of their vendors, and the other is called Auditor Connect, which will allow a third-party auditor to complete the audit from completely within the MyVCM platform.”

“Both… programs are an extension of our recently launched MyVCM CrossWalk Assessment,” Elliott added. “They make security audits more straight-forward and help our customers save time and money.”

The company also recently moved to a new location in Rosslyn. Elliott said being in Arlington offers the company a competitive advantage

“At the beginning of July we moved to a larger office in Arlington Tower to fit our growing team,” said Elliott. “We chose to stay in Arlington because our organization has grown around this area and we have been able to recruit a skilled, diverse team from the Greater D.C. area here. Our experience is that Rosslyn-Arlington gives us access to a diverse talent pool and is an excellent location for our team in terms of transit options and entertainment outside of work.”

If you’re in the area and interested in a job, Elliott said the company is currently looking for a data product manager.

Morning Notes

By ARLnow.com

Family Sues Metro for Va. Square Death — “A family has filed a $25 million lawsuit against the Washington Metropolitan Area Transit Authority (WMATA), claiming negligence in the death of a man who lay down on the tracks at the Virginia Square rail station in July 2017.” [NBC Washington]

Jury Duty Process Starting Soon — “The Arlington Circuit Court… will soon begin its annual juror qualification process. Juror questionnaires will be mailed in early August to randomly selected residents of Arlington County and Falls Church City.” [Arlington County]

Tech Company Relocating to Arlington — “Still fresh off of raising millions in venture capital funding, Amify Inc. is leaving Alexandria for a larger space in Arlington just a few blocks from Amazon.com Inc.’s second headquarters. The company, which markets, sells and ships products for other companies on Amazon, has signed a three-year lease with JBG Smith Properties to take over the Crystal City space that was last rented by Trustify Inc., an embattled tech company that’s now in bankruptcy.” [Washington Business Journal]

Plaque Proposed for Wilson School — “Gone but not forgotten. That’s the hope of historic-preservation advocates when it comes to the Wilson School in Rosslyn… Plans for an historic marker noting the school’s provenance are wending their way through the county government’s approval process.” [InsideNova]

Arlington Exec Tapped as Accenture CEO — “Accenture Inc.’s board of directors has promoted Julie Sweet, a Greater Washington executive who now serves as the company’s North American CEO, to the top job of global chief executive effective Sept. 1. Her ascension makes Sweet, based in Arlington County, the 34th female CEO of a Fortune 500 company.” [Washington Business Journal]

Nearby: Update on Flooded Commuter Routes — “After time-consuming repairs, the District Department of Transportation reopened Canal Road between Reservoir and Foxhall roads late Monday morning…. In McLean, a rain-swollen [Pimmit] Run undermined a large section of Kirby Road. VDOT said the work to repair the road and embankment will take weeks.” [WTOP]

Flickr pool photo by John Sullivan

Morning Notes

By ARLnow.com

HQ2 to Include Banana Stand, Local Businesses — “Schoettler said the outdoor areas will likely include elements from its Seattle headquarters, such as a community vegetable garden and a banana stand… Amazon’s in-house food program will only serve about one-quarter of the HQ2 workforce, encouraging the majority of the employees to each lunch at nearby businesses. And because Amazon will own the buildings, Schoettler said it will be able to curate the retail to focus on locally owned businesses.” [Bisnow, WAMU, Washington Business Journal]

County Again Recognized for Tech Savvy — “Arlington County is once again among the top ranked digital counties in the nation. The Center for Digital Government and National Association of Counties 2019 award designated Arlington second place in the 150,000-249,999 population category.” [Arlington County]

Legion Development a National Model? — “Post 139 and APAH’s partnership should serve as an example for addressing the issue of homeless veterans, said Darryl Vincent, chief operating officer of nonprofit U.S.VETS… In 2018, there were 12,806 American Legion posts across the country, a huge inventory of property that could be repurposed as affordable housing.” [Politico]

Helicopter Noise Amendment Passes House — “The House of Representatives adopted a set of amendments to H.R. 2500, the National Defense Authorization Act, including two offered by Rep. Don Beyer (D-VA) and Congresswoman Eleanor Holmes Norton (D-DC) which would address helicopter noise in the National Capital Region.” [Press Release]

ACPD: Lock Your Car and House — “The Arlington County Police Department is joining law enforcement agencies throughout the country in a public safety campaign aimed at promoting crime prevention strategies to reduce and prevent thefts from vehicles and homes. The campaign, known as the 9 P.M. Routine, encourages residents to conduct security checks in their homes and vehicles each evening to ensure their property is secure.” [Arlington County]

APS Teacher Receives National Recognition — “Wilfredo Padilla Melendez, teacher at Claremont Immersion School, received Instructure’s 2019 Educator of the Year Award. Wilfredo was recognized as one of six educators who go above and beyond to redefine traditional classroom activities.” [Press Release]

Photo courtesy Arlington VA/Flickr

Five Key Arlington Takeaways from a New N. Va. Office Market Report

By ARLnow.com
1/5

Driven in part by Amazon’s HQ2, demand for office space in Arlington is on the rise.

That’s according to a new quarterly Northern Virginia market report from commercial real estate services firm JLL, which says “tech demand across the Herndon-to-Crystal City corridor” is leading to more office space being leased than is being built.

Here are some key takeaways and quotes from that report:

1. Metro ridership may be dropping, but office tenants still want to be near a Metro station

The Silver Line corridor, from the RB Corridor through Tysons to the Toll Road, continues to capture a disproportionate share of leasing activity, driven by tenants favoring Metro access…

Metro access continues to drive pricing, with newer Class A product on-Metro commanding a 35% premium over newer Class A product off-Metro; Class B/C saw an overall jump in asking rents this quarter driven by increases in Crystal City.

2. Technology is driving office demand, including in Arlington, but much of the tech talent is in Fairfax and Loudoun counties

Northern Virginia dominates the region’s tech office market and will continue to grow its leadership position, with a tech corridor solidifying from Data Center-centric Loudoun County, through the Toll Road and Tysons, and into RB Corridor and Crystal City…

Driven by the origins of tech in this market, neighborhoods west of Tysons offer the most access to talent, primarily along the Toll Road and into Loudoun County.

3. The Rosslyn-Ballston corridor has higher office rents, but “National Landing” — Crystal City, Pentagon City and Potomac Yard — has a bigger office development pipeline

Tysons and the Toll Road offer the most scale for future ground-up development, holding 50% of the proposed office pipeline; meanwhile, inside the Beltway, greater Crystal City will form as a development hub for obvious reasons, while the RB Corridor’s future pipeline is minimal.

4. Expect rent increases to accelerate, as office buildings fill up following a decade of high vacancy

Submarkets continue to see minimal to no net effective rent growth versus a decade ago, driven by concessions remaining at peak levels, particularly as tenants are cross-shopping more than ever; however, we believe this trend is nearly over, particularly in Crystal City, RB Corridor and the Toll Road, due to market demand and tightening.

5. Defense contractors, a usual staple of Northern Virginia office demand, are not having as much of an impact on the market

The defense budget declined by $111 billion from 2011 to 2016, driving significant occupancy losses. However, the budget is surging again, up 16% since 2017…

Historically, when defense spending surges, absorption surges, and when it declines, occupancy declines; while this cycle is still early, it is already different. One reason – the major contractors all rightsized during the downturn and remain focused on efficiency in their space utilization.

Arlington Startup Develops Easy-to-Read Cybersecurity Scorecard

By Vernon Miles

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Fueled by a recent investment, Courthouse-based startup DivvyCloud unveiled a new suite of features to help identify potential cybersecurity weak spots at a glance

The most high profile of the new features is a new “heat map” scorecard to help companies visualize where their cybersecurity defenses are strongest and where they are most vulnerable.

According to a blog post:

This new feature delivers a visual representation of risk aligned with regulatory standards, industry standards, or your own corporate standards; through an interactive heat map.

With fast paced changes in infrastructure, and the need to have flexibility for deployments into cloud platforms, it has become increasingly challenging to remaining compliant to industry standards. DivvyCloud’s Compliance Scorecard helps you audit compliance and identify risks in your cloud environment in a simple, transparent way.

The accounts are listed on the y-axis, while insights — specific behaviors, conditions or characteristics of cybersecurity — are listed along the x-axis. Accounts with less than 85 percent compliance to security standards are listed in red.

In the sample scorecard above, “Bob” has stale Application Program Interface credentials — coding that allows communication between two applications — meaning Bob has access to a program but his credentials to do so may be out of date.

The feature is designed to assist teams, like auditors or security management, in identifying areas where there are potential gaps in cybersecurity coverage. The scorecard can also recommend guidance for potential problems and direct the viewer to the relevant resources.

Other improvements include a new threat detection system that utilizes machine learning and anomaly detection technologies. DivvyCloud listed cryptocurrency mining, credential compromise behavior, and calls from known malicious IPs as potential threats the technology helps to identify.

DivvyCloud recently announced that it had achieved $19 million in funding in a recent growth round, bringing the total capital raised to $29 million.

Morning Notes

By ARLnow.com

Arlington Gets Best View of Fireworks — On a hazy night, Arlington — particularly Rosslyn — had the best view of the expanded D.C. fireworks. Smoke obscured the viewing for many parts of the District. [Twitter, Twitter, Raw Story]

JBG Trying to Lure Big Tech to Arlington — “JBG Smith Properties CEO Matt Kelly recently met with “a handful” of big West Coast tech firms in a bid to entice them to come to National Landing now that Amazon.com Inc. has chosen the area for its second headquarters.” [Washington Business Journal]

Police Chase Ends in Arlington — A high-speed police chase along I-66 ended in Arlington, near the N. Glebe Road exit. Virginia State Police say a woman fled from police at speeds of up to 120 mph while her three children were in the car. [WJLA, Twitter]

A Modest Proposal for Arlington — In a letter to the editor published by the Arlington Sun Gazette, a man apparently upset by the renaming of Washington-Lee High School to Washington-Liberty suggests also renaming Arlington “Amazon’s bitch.” [InsideNova]

Ebbin Cast as NRA’s ‘Boogeyman’ — “[State Sen. Adam] Ebbin, when told of [state Sen. Bryce] Reeves’s remarks at the town hall, said he never made any of the comments attributed to him. ‘Apparently I’m a radical homosexual who’s misquoted,’ Ebbin said sarcastically.” [Washington Post]

Checking Car Seats in Arlington — Writing about the new Virginia law requiring rear-facing car seats for children under two and below a certain weight, the Arlington County Fire Department noted on social media: “ACFD no longer does child seat safety inspections. Arlington County Police Department offers regular inspections to ensure the child seat is safely installed and secured in your vehicle.” [Twitter]

Warner Highlights Sept. 11th Memorial Trail — “U.S. Senators Pat Toomey (R-Pa.) and Mark Warner (D-Va.) are working together to further honor the heroes of September 11th, 2001. In a bipartisan resolution, Senators Toomey and Warner highlight the significance of the September 11th National Memorial Trail,” which runs through Arlington. [Press Release]

Photo courtesy Dennis Dimick/Twitter

Guitar Lessons Startup ‘Fret Zealot’ Pivots to the Ukulele

By Vernon Miles

Startup Monday header

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Whether you’ve given up on playing the guitar or just want to try something new, Crystal City-based startup Fret Zealot wants you to give the ukulele a try.

Fret Zealot is a system of LED lights linked with an app to show a new guitar player where to place their fingers to play a song. The business launched six years ago and Fret Zealot is now available in over 600 stores, according to CEO Shaun Masavage.

After the success of the company’s fret zone guitar device and app, Masavage said the company started looking at other instruments on which to apply its technology.

Ukuleles are undergoing something of a revival, with the ukulele market experiencing 10-20 percent growth in recent years. According to Masavage, the company has received a lot of requests to develop a version of Fret Zealot for the ukulele.

“The ukulele is pretty much easier to play, but still has the same barriers to entry,” Masavage said. “If they get our system, whether you’re experienced or a new player, there’s something for everybody. You can take this instrument with a fret zone on it, and it will show you how to play from day one and play in a way that will keep you interested.”

There was just one problem: no one working at Fret Zealot knew how to play a ukulele. Fortunately, they knew where they could acquire technology to teach them how to play the instrument.

“None of us had learned ukulele, we were learning cords as we went,” Masavage said. “We literally used our own technology to teach us how to play. [We would play] ‘Let it Be’ by The Beatles, which is just four chords. You can’t help but smile while playing it.”

Masavage said his goal is to have the app and the fret zone device for ukuleles ready to go in late August or September. The company is currently a little under $400 short of its $20,000 goal in Kickstarter. The full price of Fret Zealot for the ukulele will be $139.

County Board to Hold Meeting on 5G Technology Installation Regulations

By Airey
1/3

(Updated at 2:45 p.m.) Whether or not Arlington County chooses to make a small code change could have a big impact on how quickly the county rolls out 5G wireless technology.

The new technology promises faster mobile data speeds and a network more capable of real-time connections to “smart city” infrastructure like driverless cars, among other benefits. But 5G requires many small devices with antennas be installed throughout an area to work — and that’s where plans hit a snag in Arlington.

The Arlington County Board is set to hold a public hearing during its regular Saturday, July 13 meeting in Courthouse to discuss whether these devices can be placed on publicly-owned structures like light poles and utility poles.

The county has yet to share the agenda for the upcoming July meeting.

Since 2017, small cell telecommunications facilities could be installed on privately-owned structures (like buildings), but not on publicly-owned structures. If the Board approves the code change, the equipment could start being installed on county-owned structures as early as August, per a staff report to the Board.

The staff report also notes that companies would have to pay a $250 application fee plus another, “nominal” annual fee to Arlington for installing the tech on public property.

The County Board unanimously agreed to schedule the hearing during their Board meeting last Saturday, June 15. Beforehand, Board Chair Christian Dorsey noted that an Arlington resident submitted “an extensive letter” listing concerns about the initiative.

Residents in neighboring jurisdictions have opposed the installation of the devices out of concerns about construction and whether the low levels of radio wave emission could be harmful.

“One of the reasons why we wanted to have a hearing is that we haven’t really discussed this in broad circles,” said Dorsey last week. “This is in many ways going to touch on our way of life.”

Board member Katie Cristol said she supported the motion and looked forward to a more “fulsome discussion” next month.

“If we do not have small wireless facilities, we actually can’t deploy the 5G networks, and the differences between 4G and 5G is significant,” said Nate Wentland, the county’s chief business technology officer, during the meeting.

“We’ve been such leaders in a lot of ways nationally,” said Board member Matt de Ferranti, adding 5G was essential for the county to stay competitive.

Amazon may have eyed Arlington for its second headquarters partially because of its access to advanced network technology like 5G, but some say D.C. area jurisdictions needed the next-generation technology anyway to keep up with the region’s growing digital demands.

The antenna devices themselves are about the size of a backpack, Wentland said, and are sometimes installed together with an equipment box the size of a refrigerator.

Upgrading America’s digital highways with 5G faces other roadblocks as well: the tech is currently caught up with President Trump’s trade war with China, as well as the legal battle over T-Mobile and Sprint’s merger.

The next-generation tech is already up and running in several cities depending on your mobile carrier.

Image 1 via Christoph Scholz/Flickr, images 2, 3 via Arlington County.

Morning Notes

By ARLnow.com

Auditor Looking at Economic Development Funds — “Are economic-incentive funds provided to corporations by the Arlington County government being doled out in accordance with agreements? The county government’s auditor is going to take a look… The audit, already under way, will look only at whether terms of agreements are being complied with; overall effectiveness of the sometimes controversial economic-incentive policy ‘is not part of the scope.'” [InsideNova]

Suspicious Letter at Fort Myer — “Joint Base Myer Henderson-Hall police and other agencies investigated a suspicious letter this afternoon that was delivered on the Fort Myer portion of the joint base. It was determined to not have any dangerous substance on or in it.” [Twitter]

Lauding Arlington’s Retiring Election Chief — “As her tenure as director of elections approaches its end, Linda Lindberg on June 18 was honored by Arlington County Board members for her service. Lindberg — who has served in Arlington’s elections office since 1994 and has been registrar since 2003 — has delivered ‘an outstanding career of public service,’ County Board Chairman Christian Dorsey said during a ceremony marking her tenure.” [InsideNova]

Arts Group Applauds Arts Plan — “Embracing Arlington Arts – an independent citizens group comprised of Arlington arts supporters – applauds the County Board for formally adopting Arlington’s Strategic Plan for the arts – “Enriching Lives” at their Board meeting [on] June 18. This well-researched plan brought together arts professionals, experts, stakeholders and citizens in its development.” [Press Release]

Arlington Developer Plans Senior Projects — “A multifamily developer is making a $200 million senior living play, with five such projects coming together under the company’s new Aspire brand, and potentially more on the way in the Mid-Atlantic. Arlington, Virginia-based Bonaventure has communities under construction or development across the commonwealth, in Alexandria, Woodbridge, Norfolk, Chesapeake and Richmond.” [Senior Housing News]

New Solar Co-op — “Neighbors in Arlington County (including Alexandria… and Fairfax County) have formed a solar co-op to save money and make going solar easier, with the help of nonprofit Solar United Neighbors. Arlington Initiative to Rethink Energy, EcoAction Arlington, and Virginia Clean Cities are sponsoring the co-op.” [Press Release]

Arlington Tech Co. Gets New CEO — Rosslyn-based Snag, “the country’s largest and fastest-growing platform for hourly work, announced today new changes to its executive leadership team. Mathieu Stevenson has been appointed Chief Executive Officer… Stevenson will lead the company forward, with Rosati’s active involvement, to realize Snag’s mission of revolutionizing how hourly workers and employers connect.” [Snag]

Flickr pool photo by Brian Irwin

Three Arlington Startups Awarded State-Level Grants

By Vernon Miles

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Three young, tech-focused startups in Arlington were among 41 projects across the state awarded $2.51 million in funding.

The Commonwealth Research Commercialization Fund (CRCF) awards, announced by Gov. Ralph Northam on June 6, included grant funding for Fend Incorporated — a Startup Monday frequent guest — NOVI LLC and SeeHear LLC.

The CRCF is run through the Center for Innovative Technology (CIT), a non-profit corporation funded in part through the state to promote technological development in Virginia.

Fend Incorporated adds a system with a physical beam-link used to transfer data in otherwise digital systems, making them less prone to hacking. The company was awarded $50,000.

NOVI LLC develops autonomous, intelligent satellites and was awarded $48,700.

SeeHear LLC is a corporation that commercializes earlier government research into web-based speech programs for adults with hearing loss. The company was awarded $50,000.

According to a spokesperson for CIT, proposals undergo a multi-stage review process, including assessments by subject matter experts and evaluation by the CIT Board of Directors.

“Virginia is recognized as one of the most innovative states in the nation, and we know that identifying and supporting Virginia innovators at critical early stages through state-funded programs like CRCF is key to maintaining and expanding our leadership role,” Northam said in a press release. “The Commonwealth will continue to deliver programs that facilitate bringing pioneering technologies and ideas to market and create a culture where entrepreneurs will thrive.”

Phone Advocacy Startup Looks Towards Global Expansion After ‘Strategic Investment’

By Vernon Miles

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

(Updated at 12:50 p.m.) Rosslyn-based tech startup Phone2Action — which aims to turn citizens into advocates — announced on May 22 that new funding will mean a global expansion.

The company received a “strategic investment” from Frontier Capital, a private equity investor, according to a press release. But neither representatives of Frontier Capital nor Phone2Action would specify how much money was included in the investment.

“Frontier Capital and Phone2Action are not disclosing the amount of the investment,” said Kristin Steele, a spokesperson for Frontier Capital, “but want to reiterate what the press release said around it being a strategic investment to help fuel future growth for Phone2Action.”

The company bills itself as a “digital grassroots platform,” helping organizations or businesses rally supporters and encouraging them to contact state or local officials. New developments at the company within the last year include email broadcasting features and an advocacy chatbot.

Ximena Hartsock, co-founder of Phone2Action, said the company is looking into expanding the range of products it offers and its markets.

“No changes on staffing at Phone2Action,” said Hartsock, “and we are looking [to use] the support we receive from Frontier to accelerate our growth.”

Partners for the company include Patagonia and Ben and Jerry’s, using Phone2Action for a variety of environmental and social advocacy campaigns.

According to the press release, the investment will be used to expand the global outreach of the program and to look into the acquisition of other complementary technologies. The release also notes that the future of grassroots advocacy and public affairs will be reliant on adapting to new technologies like machine learning.

Photo via Phone2Action

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